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- Newsgroups: rec.audio.tech,rec.audio.opinion,rec.audio.misc,rec.audio.marketplace,rec.answers,news.answers
- Subject: FAQ: rec.audio.* Retail 2/99 (part 9 of 13)
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- Reply-To: neidorff@ti.com
- Approved: news-answers-request@mit.edu
- From: neidorff@ti.com
- Organization: Texas Instruments Corp.
- Summary: Answers to common questions about audio equipment, selecting,
- buying, set-up, tuning, use, repair, developments, and philosophy.
- Originator: faqserv@penguin-lust.MIT.EDU
- Date: 17 Apr 2004 11:27:34 GMT
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- Archive-name: AudioFAQ/part9
- Last-modified: 1999/11/19
- Version: 2.15
-
- 16.0 Retail
-
- 16.1 Should I use an up-scale retail store?
- This is probably the best place to listen to gear in a
- controlled environment, next to your home. This is the best
- place to find expensive, high quality gear. This is the place
- which is most likely to have a good policy on home trials and
- a liberal return/upgrade policy. This is also likely to be
- the most expensive place to shop. One exception to this is
- that these stores have the ability to sell demos, returns,
- and discontinued gear at very advantageous prices.
-
- Some up-scale dealers will negotiate price on large
- systems or expensive purchases. It never hurts to ask.
-
- There are definitely better and worse local hi-fi stores. If
- you find a really good one, it is probably worth the extra money
- to buy from them, rather than from discounters. A really good
- store will not push you to buy what they want to sell. A really
- good store will allow you to take your time with your decision.
- A really good store will not distort the truth in describing
- equipment. A really good store will help you get the most out
- of your purchase by showing you how to set it up. They will
- tell you what placement works best for the speakers. (Don't
- believe them if they tell you to put them anywhere.) A really
- good store also selects their lines carefully. They don't want
- dissatisfied customers or warranty returns any more than you do.
- A really good store will also have technical equipment and/or
- skilled technical people that can perform tricky adjustments
- correctly, such as cartridge and tonearm alignment.
-
- Due to the nature of the customer, a hi-fi store in a shopping
- mall is likely to use high-pressure sales techniques. They know
- that the majority of their customers are distracted easily by
- 299 other stores. Most of their sales go to customers that
- come in for 3 minutes, select something, and leave. There
- are exceptions to this, of course, but if there was a good
- generalization, it would be to look elsewhere. There are stores
- in large buildings, small buildings, private homes, shopping
- plazas, and every other conceivable venue. Search from among
- these to find one that meets your needs and fits your style.
-
- 16.2 Should I use a discount store?
- If you need to listen carefully before making up your mind,
- discount stores can be very frustrating. If you know exactly
- what you want, then this can be a great place to save money.
- Don't expect knowledgeable sales help or after-sale support. Be
- sure to ask about the warranty (see 19.1 below on warranties).
-
- 16.3 Is it right to negotiate price?
- Most people feel that it is fair to negotiate. Some feel that
- it is fair to lie in negotiating, as the sales people frequently
- lie to you also. Others think that lying to get a lower price
- is an immoral practice. It may even be illegal, an act of
- fraud.
-
- Some people feel that if you negotiate over price, you encourage
- stores to mark prices artificially high, so that the stores have
- room to negotiate. Others feel that in negotiating, you are
- asking the store to accept a lower profit, or asking the sales
- person to take a lower commission and are directly hurting them.
-
- 16.4 How can I negotiate price effectively?
- A great source of information on this topic is available from
- books on buying a new or used car. However, some very helpful
- general tips include:
- Know the competition and the dealer.
- Know the gear.
- Know the prices available elsewhere.
- Believe in your research, not their words.
- Stand your ground.
- Be nice to the people but hard on the deal.
- Be prepared to walk away if they won't agree.
- Expect their lines and prepare responses in advance.
- For example, expect the dealer to claim that the
- Nakamichi deck is the best cassette deck on the
- market. Be ready with a reply such as at that
- price, you can buy a DAT machine which has
- better frequency response, lower signal to noise
- ratio, etc.
-
- 16.5 It sounded great in the store. Is it great?
- Never let anyone else pick stereo for you. Especially not
- speakers. They all sound different, and you don't need a golden
- ear to hear the differences. Listen for yourself and ignore
- what the sales people say.
-
- If you are still unsure, ask the sales people to let you take
- the gear home for a home trial in exchange for a large deposit.
- Home auditioning takes 99% of the risk out of store auditions.
-
- 16.6 Do sales people try to trick the customer?
- Some do and some don't. Some will treat unpleasant customers
- badly and treat friendly people well. Most sales people aren't
- wealthy. They sell stereo to make a living. If they can sell
- you a more expensive piece of equipment or a piece of equipment
- with a higher profit, they will make more money. Usually, this
- figures into everything they say. Some sales people claim to be
- altruistic.
-
- Some sales people really are open and honest. They may starve
- with this approach, or they may have a nice enough personality,
- a good enough product line, a good enough store behind them, or
- enough technical background to overcome this "limitation".
-
- 16.7 How can sales people trick the customer?
- Often, a customer will trick him or herself without help. We
- are often swayed by appearance, sales literature, position of
- the equipment in the show room, and our own desire to buy what
- others will like.
-
- Some times, the sales person will actively try to push a
- particular piece of equipment by demonstrating it against
- another piece of equipment which is inferior or defective.
-
- Some sales people will demonstrate a set of speakers while
- simultaneously driving a subwoofer, even though they are not
- telling you this. With the subwoofer, it probably will sound
- better.
-
- Some sales people will demonstrate one set of speakers louder
- than others. Louder almost always sounds better.
-
- Most stereo buyers go into the store, spend a few minutes
- selecting what they want, lay down big bucks, and leave. They
- don't need to be tricked. They don't listen carefully. They
- trust the sales person's choice as best in their price range.
- For non-technical reasons, these people are the most likely to
- be satisfied with their purchase.
-
- 16.8 What should I ask the sales person?
- What do you want to know? Seriously, the best questions are
- those which the sales person can answer without distorting the
- truth. Don't ask a sales person to compare their brand to a
- brand they don't sell. Don't ask "how good is the ...". Ask
- questions of fact.
-
- Here are some questions you may want to ask:
- If I don't like it can I return it for a full refund?
- Can I try this out at my home in exchange for a deposit?
- What does the warranty cover? For how long?
- What do I need to know to set this up for best sound?
- Do I get a manufacturer's warranty with this?
- Where do I take this to get it repaired under warranty?
- Where do I take this to get it repaired out of warranty?
-
- 16.9 How do I impress the sales person?
- Why would you want to? You have money and he doesn't.
-
- 16.10 How do I get the best service from a sales person?
- Be honest with the sales person. Set some reasonable request
- and ask them to meet it. For example, say that you will buy
- this if you can try it at home first and listen to it
- side-by-side with a piece from another store. Alternately, say
- that you saw the same thing at store Z for $xx less, but you
- will buy it from the guy if he will match the price.
-
- 16.11 What is "street price" or "list price"?
- Street price represents the price which you would pay if you
- went to a store and bought the product. It isn't a sale price
- or the published price, just the actual, common selling price.
-
- Some manufacturers tell their dealers to sell right at list
- price. Others provide a low enough wholesale price that the
- selling price can be significantly below "list price". List
- price is generally meaningless, so street price is a more
- realistic comparison price.
-
- COPYRIGHT NOTICE
- The information contained here is collectively copyrighted by the
- authors. The right to reproduce this is hereby given, provided it is
- copied intact, with the text of sections 1 through 8, inclusive.
- However, the authors explicitly prohibit selling this document, any
- of its parts, or any document which contains parts of this document.
-
- --
- Bob Neidorff; Texas Instruments | Internet: neidorff@ti.com
- 50 Phillippe Cote St. | Voice : (US) 603-222-8541
- Manchester, NH 03101 USA
-
- Note: Texas Instruments has openings for Analog and Mixed
- Signal Design Engineers in Manchester, New Hampshire. If
- interested, please send resume in confidence to address above.
-