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- Here are the "true" meanings behind some of the sales phrases you
- might hear being said by some of the "other" computer companies:
-
- SOFTWARE ENGINEERING GLOSSARY OF PRODUCT TERMINOLOGY
-
- ALL NEW....................Software is not compatible with previous version.
-
- NEW........................Different colors from previous version.
-
- EXCLUSIVE..................We're the only one who has documentation.
-
- UNMATCHED..................Almost as good as the competition.
-
- DESIGN SIMPLICITY..........Developed on a shoe-string budget.
-
- FOOLPROOF OPERATION........All parameters are hard-coded.
-
- ADVANCED DESIGN............Upper management doesn't understand it.
-
- IT'S HERE AT LAST..........Released a 26 week project in 48 weeks.
-
- FIELD TESTED...............Manufacturing doesn't have a test system.
-
- HIGH ACCURACY..............All the directories compare.
-
- YEARS OF DEVELOPMENT.......Finally got one to work.
-
- UNPRECEDENTED PERFORMANCE..Nothing ever ran this slow before.
-
- REVOLUTIONARY..............Disk drives go round and round.
-
- BREAKTHROUGH...............It finally booted on the first try.
-
- FUTURISTIC.................It will only run on a next generation supercomputer.
-
- NO MAINTENANCE.............Impossible to fix.
-
- PERFORMANCE PROVEN.........Works through Beta test.
-
- MEETS QUALITY STANDARDS....It compiles without errors.
-
- SATISFACTION GUARANTEED....We'll send you another pack if it fails for any
- reason.
-
- STOCK ITEM.................We shipped it once before and can do it again.
-
-