The "Hassle Factor" Chart |
 |
The "Hassle Factor" Chart |
|
Steps |
Rights Protected |
Royalty Free |
1 |
Go through catalogs, or call the agency to have them send a selection to choose from. | Select photo from already owned CD-ROM disc on your bookshelf, or buy a disc containing the picture you need. |
2 |
Choose a picture, or have them try again. | |
3 |
Negotiate cost based upon specific use. | Buy disc at pre-set price |
4 |
If use changes-- renegotiate | No renegotiation necessary |
5 |
Return photos to the agency after use (incur substantial liability if you don't) | Put the CD-ROM back on your bookshelf for future use |
6 |
Reprint or re-use later on? Renegotiate. | No renegotiation necessary |
| Once again, it looks pretty
simple, with royalty-free being the clear winner in the hassle-reduction department. Maybe.
Why "maybe"? Two
reasons: Royalty-free isn't as "hassle-free" as you think, and traditional
transactions are getting simpler every day. |
   |
 |
All contents� 1998 Comstock, Inc. All rights reserved. |