"The french discovered it. Times Square glamorised it. Las Vegas immortalised it. From Tokyo, the neon sign proclaims the energy and vitality of modern life. Neon is a part of our visual consciousness. Neon is at its peak of its popularity. In the past decade, it has entered the mainstream of materials that enhance architecture, urban spaces, and interiors. The neon resurgence has been more evident in retailing than any other use category. Neon signs created by talented artists and designers have elevated the final products to an art form. With its many hues, inherent flexibility, and luminescence, neon has been interpreted into creative and thoughtful designs. Neon is one of the most flexible, expressive, delightful source of light that has ever been invented. Exposed neon can draw fluid lines of illuminated colour, trace a logo, or sketch an abstract design. Concealed neon can brighten an entire space, it can accent a few chosen elements. Neon can lead, direct, and inform. Subtle or assertive, delicate or dominant, neon offers intriguing possibilities. Handled with skill and taste, neon can be equally effective which used to follow the outlines of a building or inset into museum display platform. Neon can scale a very tall building, trace a window, top a tower, or enliven a shopping centre. It is an elegant, exciting, compelling, and expressive design tool." Taken from The best of neon