The purpose of the alphabet is to commit visual experience to memory and thought. With the constant change of taste, there is insatiable demand for new letterform design.

In the wake of the computer revolution, graphic design has moved beyond imparting information. At the same time, the public has become more tolerant of the lack of legibility, focusing more on the experience and less on the information. Much has been said about the way rapid technological advances are refining the very nature of communication and information sharing.

There are many ways in which letters and words can be made to acquire new qualities and, consequently, new warnings.

By construction we mean adding something to the letterform or group of letters: this could be underlining, or enclosing in a box, both devices which give addition importance to a message. We can add decoration to make it more appealing, we can use screens or reversing out to change the emphasis, or we can attach visual jokes to raise a laugh.

Destruction, equally effective in a different way, involves tearing them with bits missing, or just blanking them out, letting them just fade away.

So type communicates a message through words or language, the tone of voice in which it helped deliver is a matter of both typeface and the graphic treatment to which it is subjected.

The purpose of the alphabet is to commit visual experience to memory and thought. With the constant change of taste, there is insatiable demand for new letterform design.

In the wake of the computer revolution, graphic design has moved beyond imparting information. At the same time, the public has become more tolerant of the lack of legibility, focusing more on the experience and less on the information. Much has been said about the way rapid technological advances are refining the very nature of communication and information sharing.

There are many ways in which letters and words can be made to acquire new qualities and, consequently, new warnings.

By construction we mean adding something to the letterform or group of letters: this could be underlining, or enclosing in a box, both devices which give addition importance to a message. We can add decoration to make it more appealing, we can use screens or reversing out to change the emphasis, or we can attach visual jokes to raise a laugh.

Destruction, equally effective in a different way, involves tearing them with bits missing, or just blanking them out, letting them just fade away.

So type communicates a message through words or language, the tone of voice in which it helped deliver is a matter of both typeface and the graphic treatment to which it is subjected.