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- THE WEEK, Page 28BUSINESSDefense Contracting For the Future
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- Martin Marietta and GE show how to survive in a shrinking market
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- Some do it by selling off, others by consolidating. The sale
- by General Electric of its aerospace business to Martin Marietta
- Corp. for $4.05 billion illustrates both defense-industry
- survival techniques, in wide use after six years of declining
- spending, and the prospect of four more under Bill Clinton. The
- deal, which will make Martin Marietta the world's largest
- defense-electronics firm, with revenues of $12 billion, supports
- chairman Norman Augustine's conviction that "companies that
- combine will be the survivors." GE chairman John Welch, worried
- about holding on to a division too small to compete in a
- shrinking market, decided to get out while the getting was good.
- "If you are No. 4, and No. 1 sneezes," said Welch, "you get
- pneumonia."
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- The acquisition further accelerates a realignment already
- well along in the industry. Ford Motor Co. sold its missile and
- satellite operations to Loral Corp., and Hughes Aircraft
- acquired General Dynamics' missile operations. Faced with
- continued shrinking of the market, all the major defense firms
- are reviewing the betting. Predicts Gordon Adams, director of
- the Washington-based Defense Budget Project: "The bloodletting
- will continue."
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