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- THE WEEK, Page 16SOCIETYThe 700 Club
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- With AT&T' s new "area code," your home phone is wherever you are
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- Is the new scheme AT&T announced last week a blessing or a
- blight? Those who can't bear to be out of touch will love the
- company's new EasyReach 700 service, which gives subscribers a
- lifelong telephone number that is assigned to the person, not
- to a particular phone line. Those who think the telephone is
- already too intrusive will probably want to reach out and touch
- someone with a baseball bat.
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- The new service, which AT&T considers a forerunner of
- future phoning patterns, is simple. Anyone who signs up -- there
- are about 6 million subscriptions to go around -- gets a new
- number with a 700 area code. Subscribers pay $25 up front and
- $7 a month after that. Then the number travels with you
- forever. Visit Aunt Martha and your calls will follow you into
- her parlor. Move to a new neighborhood or a new state -- keep
- the same number. All it takes is 27 digits punched into the
- nearest phone, and calls made to the 700 number will be routed
- there by AT&T's computers (that may seem excessive, but some
- people now have to enter 28 numbers to make a long-distance
- credit-card call). The caller pays 25 cents a minute for
- long-distance during peak hours and 15 cents off peak,
- comparable to most current rates.
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- If it sounds like the existing service known as call
- forwarding, it is, but with some important differences. With
- call forwarding, it's the home phone that has to be programmed
- to send calls on -- a lot less convenient for travelers. And it
- forwards all calls, while the new service forwards only those
- calls made to the 700 number. Better still, it's possible to
- limit 700 calls to those who get a secret password from the
- subscriber (in this case, it's the recipient who gets billed,
- not the caller). Unfortunately, the new service retains one
- drawback of call forwarding: if the user forgets to cancel a
- phone's programming, the 700 calls will keep ringing long after
- he or she has moved on.
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