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- BUSINESS, Page 38Business NotesTECHNOLOGYBellying Up to The Bar Code
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- It may prove to be a lifesaver for agoraphobiacs and those
- simply daunted by the quest for the perfect ripe tomato.
- ScanFone, a high-tech home-shopping and bill-paying system, is
- designed primarily for ordinary grocery shoppers too busy to get
- to the store. Introduced last week in San Francisco by
- Virginia-based US Order, ScanFone allows Bay Area customers to
- pay bills and buy their groceries using a special Touch-Tone
- phone, a bar-code scanner and a 6,000-item catalog from Safeway.
- Unlike some predecessors, including a discontinued supermarket
- shopping system introduced by the home-computer information
- network Prodigy, ScanFone is not linked to personal computers
- or terminals. Its cost, now $9.95 a month, is comparable to
- postage and gas expenses.
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- Each ScanFone unit, which can also function as a regular
- telephone, features a magnetic-stripe credit card reader and a
- light pen to scan bar codes. After selecting groceries,
- customers punch in a delivery time, run a credit card through
- the magnetic reader and await delivery. On the retailer's end,
- a computer registers the order and professional shoppers hit the
- aisles, instructed to select the best cuts of meat and the
- freshest vegetables and fruits for ScanFoners. If successful,
- the system is expected to serve 16 cities by June.
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