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12.DOC
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1985-11-20
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NATURE OF A NATION
Agree or oppose, if you may. But I think Atari in the UK suffers, not only
because of their own sloppiness in product marketing, but because of the
nature of the British. Britain is generally a nation which follows a 'wait
and see' principle, or still worse it shows opposition to something new or
cowers away in the slightest doubt about something, not only in computing,
but in other things too (most new ideas get shunned by the British and
succeed abroad where there is greater acceptance and endeavour). How
ironic that Britain is proud of its S.A.S. team with its 'Who Dares Wins'
slogan, but the nation would rather follow a 'Who Stays Put Stays Safe'
policy. Nothing ventured nothing gained, true?
Look at the recession. Why is its effect on the UK lasting so long? Well,
one of the factors must be the British lack of get-up-and-go. It seems
employers are over-occupied with observing the economic weather - staying
indoors waiting for the rain to stop, and when/if it does stop, then they
wait for the sun to shine, and when/if it does shine, they wait a little
more to see if it will shine for long, before going out. However, they
are not sure how long the rain will last, and turn to the government which
acts like an unreliable Met Office, continually failing to predict
correctly any positive changes in climate!
Getting Atari back into the argument again, the most up-to-date information
on Atari always comes from mainland Europe. The computing media in Britain
is very pro-Amiga and pro-PC. Mayb it is too late, maybe Atari and Britain
are two imposters almost the same, one losing confidence in the other at
such a rate that it eventually reaches nil or a level that only amounts to
a minor British interest in Atari.
In this era, British timidity is being used as a defence against the
elements. This defence can only hold out for so long and, in due course,
the nation will have to indulge in more venturesome action to make any
change to the effect the elements have on it.