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- From: hbassant@acorn.co.uk
- Newsgroups: comp.sys.acorn.announce
- Subject: Acorn Press Release: Computers for Schools '94
- Date: 14 Mar 1994 15:16:05 -0000
-
- News from Acorn Computers: Release Date March 14th 1994
- -------------------------------------------------------
-
- Thomas Nelson & Sons joins Acorn and Tesco in 'Computers for Schools '94'
- -------------------------------------------------------------------------
-
- Acorn Computers, the leading provider of computers to UK schools and
- number one supplier of 32 bit RISC based personal computers, is
- joining forces with Tesco for the third year running on the highly
- successful 'Computers for Schools' scheme. This year's initiative,
- which enables schools throughout the UK to claim free Acorn computer
- equipment in exchange for special vouchers collected from Tesco
- stores, takes on a new dimension by including CD ROMs, educational
- cassettes and other reading materials from Thomas Nelson and Sons, one
- of the country's leading educational publishers.
-
- Last year's scheme proved a phenomenal success, with over 11,000
- schools receiving a combined total of more than 30,000 pieces of Acorn
- computer equipment. This year, Tesco was keen to extend the promotion
- in such a way that would complement the core focus on computer
- hardware and at the same time introduce a new and topical angle for
- schools. With these criteria in mind, Nelson, noted for its excellence
- in the field of educational publishing and one of the first to combine
- multimedia with literacy materials and books, stood out as the obvious
- third participant for 'Computers for Schools '94'.
-
- Schools collecting vouchers this year will be able to choose from a
- specially selected range of Acorn computers, CD ROM drives, exciting
- CD ROM titles and newly designed learning materials. The scheme's new
- emphasis on multimedia is expressly designed to help open up this
- developing technology to schools. It follows the Department for
- Education's recent move to acknowledge the growing importance of
- integrated media by providing funding for primary schools to purchase
- CD ROM equipment.
-
- John Tuttle, Sales and Marketing Director at Thomas Nelson and Sons,
- commented:
-
- "Computers for Schools '94 is the first community marketing scheme to
- address the multimedia requirements of schools. It will provide a
- welcome boost to government efforts to fund resources in this area.
-
- "At Nelson, we are delighted to be able to make our CD ROM and related
- book products available to schools through this scheme. It is one part
- of our commitment to assisting teachers in developing children's new
- literacy skills."
-
- Peter Talbot, Acorn's General Manager, UK Education, expressed his
- support for the scheme's new focus:
-
- "We are extremely pleased that Tesco has invited Thomas Nelson and
- Sons to participate in 'Computers for Schools '94'. Their expertise
- in educational publishing and, as their acquisition last year of
- Interactive Learning Productions (ILP) illustrates, their firm
- commitment to grasping and using new technologies such as multimedia
- make them the ideal partner for Acorn in this year's scheme.
-
- "During the past year, projects such as the Hampshire based Horizon
- multimedia authoring project, sponsored by Acorn Computers, have shown
- that the creation and use of applications integrating a variety of
- visual and aural media can help children develop the literacy skills
- they need today. 'Computers for Schools '94', through its extensive
- range of Acorn and Nelson products, offers schools a practical and
- achievable way of obtaining the very latest computer and multimedia
- equipment."
-
- Ends
-
- Notes to Editors:
-
- Founded in 1978, with 1992 revenues of #48.2m, Acorn Computers is the
- premier supplier of IT solutions to UK education and has been the
- leading provider of 32-bit RISC based personal computers since 1987.
- In 1990, Acorn established am associate company, Advanced RISC
- Machines (ARM), in a joint venture with Apple Computer and VLSI
- Technology Inc to develop and exploit further Acorn's RISC processor
- technology. Acorn works closely with a strong community of other
- industry partners, users and software developers to provide innovative
- technology solutions for the education, consumer, publishing and
- international markets. Acorn Computers Limited is part of the Acorn
- Computer Group plc, which went public on the USM in 1983.
-
- Thomas Nelson and Sons Limited was originally founded in 1798 with the
- mission of making books affordable to the public. From this tradition,
- Nelson has grown into one of the UK's leading school book publishers.
- Its special interests include the teaching of reading in primary
- schools and of modern languages, science and geography in secondary
- schools. Last year, Thomas Nelson and Sons acquired Interactive
- Learning Productions (ILP), and established Nelson Multimedia to
- exploit emerging technologies such as multimedia in the development
- and delivery of learning materials. Thomas Nelson and Sons is part of
- the Thomson Group plc.
-
-
-