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- THE MACHO NERD
-
- There's a new breed of man around these days. I call him "The Macho
- Nerd." The Macho Nerd is the high-tech guy of the Nineties who proves his
- masculinity by letting the world know about his great computer system and how
- much he knows about technology.
-
- It no longer matters how athletic you are, how good-looking you are, or
- how much money you make. All that matters is your hardware.
-
- When you meet a Macho Nerd, the first thing he asks is "So...what kind of
- system do you have?"
-
- This is how The Macho Nerd sizes you up. Macintosh guys consider themselves
- superior to Apple II guys, and Apple II guys consider themselves superior
- to Commodore or Atari guys. IBM guys, naturally, consider themselves to be
- above everybody.
-
- I've met guys who were ashamed to tell me they still use an old TRS-80
- computer. They can't even look you in the eye.
-
- Real men don't use floppy disks, bytes are for sissies. Megabytes are
- where it's at. The more the better. And the more desk space your computer
- system takes up, the more of a man you are.
-
- User friendliness is for wimps. Real men use hardware and software that
- is so incoherent and confusing that Einstein would give up in disgust.
-
- Computer people used to hide their hobby from the rest of the world like
- it was an illicit activity. These days, you can't shut them up. Most
- coversations, it seems, eventually work their way to spreadsheets and data
- bases.
-
- When it reaches that point, they like to show off their manliness by
- spouting computer jargon. I know a few things about computers, but at a trade
- show recently a guy talked to me for a half an hour and I have absolutely no
- idea what he said. When he was finished, I felt like I had been beaten up
- by the neighborhood bully.
-
- The sad part is, it looks like The Macho Nerd is here to stay. Teenage
- boys used to dream about driving a four-on-the-floor Corvette with 400
- horsepower under the hood, mag wheels that could go from zero to sixty in
- less than seven seconds and a good-looking blonde in the passenger seat.
-
- These days, those same boys fantasize about a NEXT computer system with
- four megabytes of memory and a Hewlett Packard laser printer that will go
- from zero to 500 characters per second--and a good-looking blonde
- telecommunicating from her terminal across the country.
-
- By Dan Gutman
- *** EOF
-