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Time - Man of the Year
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1993-02-23
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751b
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26 lines
GRAPEVINE, Page 15Ho Chi Minh Capitalism
By JANICE CASTRO
American companies are eager to do business in VIETNAM.
Citibank, Philip Morris, Mobil, General Electric and
Caterpillar are said to be lobbying for an end to the U.S.
economic embargo. Coca-Cola and Kodak are already well known
there, thanks to black-market sales. Last month the Backer Spiel
vogel Bates advertising agency, one of the world's largest,
hosted a marketing conference in Ho Chi Minh City. Said Carl
Spielvogel, chairman of the firm: "We believe there is an
enormous potential there, and in Indochina generally. We intend
to be pioneers in this market."