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Time - Man of the Year
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1992-09-22
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745b
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21 lines
THE WEEK, Page 30BUSINESSEt Cetera
COLA CUM LAUDE
At least one battle being fought at Penn State University has
nothing to do with political correctness. In State College, Pa.,
ideological warfare has been eclipsed by the grand finale of a
heated competition between soft-drink giants Coca-Cola and Pepsi
for an exclusive 10-year contract to be the school's official
thirst quencher. Pepsi won the honors, and as a result no other
sodas will be sold anywhere on the university's 21 campuses. In
return, Pepsi is awarding Penn State $14 million, money that
will go to scholarship funds and construction of a new sports
arena.