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Text File  |  1996-08-24  |  304b  |  8 lines
  1. 7.1  The Promotion Function
  2. 7.2  The Communication Process               
  3. 7.3  The Promotion Mix                      
  4. 7.4  Overall Advertising Strategy
  5. 7.5  Specific Advertising Decisions
  6. 7.6  Personal Selling Strategy     
  7. 7.7  Sales Management: Initial Steps 
  8. 7.8  Sales Management: Other Steps