- McDonald's -

Try the tea

In Reply to: coffee posted by Leonard Scott on November 14, 1997 at 20:40:07:

: There is an old description of mathematicans as
: devices for turning coffee into theorems. In my
: own case, it has been fairly accurate for close to
: 30 years, and much of the coffee has been at
: MacDonald's. Unfortunately, the MacDonald's part
: in that may be nearing an end, as their coffee
: has begun to deteriorate. In the past it has
: always been excellent, and has attracted me
: to come and eat breakfast, and sit and work
: afterwards. Or stop by in the evening. But in the
: past few months I have gotten coffee at MacDonald's
: that was so weak it was very easy to see through
: to the sides of the cup. Either something has
: gone wrong with quality control, or else someone
: is making a grevous mistake in trying to save
: money by using less coffee beans. In my case, the
: loss in revenue per year will easily approach $1,000.
: Multiply that by all the other academics who have
: similar feelings, and pretty soon it is signficant.
: Too bad, since it is just an error in management.

: Leonard Scott
: Mathematician

You spend $1000 a year at McDonald's and your worried about the quality of the coffee? Do you eat anything with the coffee? It sounds like the coffee is just catching up to the food.

It's true that McDonald's management is terribly inept, but changing the coffee will hardly fix the problem. Witness the CEO's recent interview on CNN's Moneyline, where he stated their strategy to improve is to increase their marketing of their "brand identity" (more of that My McDonald's crap), and had no plans to introduce new products.

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