- McDonald's -

It's the food, stupid!

Posted by: Ben ( USA ) on July 15, 1997 at 10:14:22:

Regarding the recent management shakeup at McD's and the downturn in
US revenue, can't they see that it's the food? McD's has had essentially the same menu items since 1955. People want something
different.

Follow Ups:

Eating like Americans did in 1955 Green Giant USA July 15 1997 (2)
- All part of the balance Mike Bacon Bedford, TX USA July 15 1997 (1)
  - prepare something at home instead Paul Oz July 17 1997 (0)