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- DEVELOPMENT OF AN ELECTRONIC TOLL COLLECTION SYSTEM
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- PHASE I: TECHNOLOGY INVESTIGATION AND CONCEPT DEVELOPOMENT
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- Scope of Research Scope of Research
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- This report summarizes the research conducted by the
- Advanced Transaction Systems Group (ATS). The research
- findings reported here relate to the regulatory and the
- operating requirements of the financial services provider
- that would have to be considered in the design of an
- electronic toll system. This objective is to satisfy a
- requirement in the Battelle proposal calling for;
-
- "an examination of the regulatory aspects that must be
- designed into the system so that it will be accepted by
- customers and financial institutions,as well as being
- accepted by local,state and federal authorities".
-
- This report will focus on the financial institution
- requirements for participation in an electronic fund
- transfer system (EFTS). Consumer implications will be
- mentioned where appropriate.
-
- Research Scenario
-
- In pursuing the examination of EFT regulatory
- implications for the design of the proposed Winko-matic
- electronic toll collection system (AVI) we assumed two
- possible operating states. They are the following;
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- Operating State One.
- * To operate within an electronic fund transfer
- network owned and operated by a depository institution.
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- Operating State Two.
- * Operate a third party system or private network with
- a financial relationship to a depository institution.
-
- Overview of EFTS Requiremants
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- Participation in a payment system of the United States
- requires that the entrant abide by the laws established
- under various banking acts and interpreted under commercial
- law codes. Many of the rules and operating procedures for
- the U.S. payment system were developed at a time when the
- system was based on the clearing and settlement of paper
- credits and debits. Therefore, when the system moved from a
- paper based, manual and batch processing orientation into a
- system dominated by telecommunications and computer
- technology many of the operating rules were maintained and
- did not cause any significant operating problems. However,
- other rules presented problems and required that a new body
- of law be established for handling electronic financial
- transactions.
- For example, the most popular form of bill payment is
- made possible through the demand deposit account. Over the
- years, the body of law for the paper based checking account
- has institutionalized such features as;
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- 1. return of cancelled checks to the customer,
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- 2. stop payment features,
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- 3. account security using signature verification,
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- 4. practice of float management.
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- With the appearance of electronic fund transfer systems
- banks are faced with the challenge of maintaining the
- features of the paper based system while at the same time
- trying to capture the benefits of online computer systems.
- For example, a debit card transaction is, in reality, an "
- electronic check". But how does one design features such as
- acceptable customer verification,stop payment
- orders,recording of the transaction and preservation of
- float management. In addition,a paperless payment system
- brings about new issues such as the use of electronic codes
- for signatures, reconciliation of disputed transactions,
- assdurance of customer privacy and security.
- Resolution of these issues were made possible by the
- passage the passage of THE ELECTRONIC FUND TRANSFER ACT OF
- 1978. Attention is called to the following definition of an
- "electronic fund transfer" as found in the Act.
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- " any transfer of funds,other than a transaction
- originated by check,draft or similar paper instrument,or
- computer magnetic tape so as to order,instruct,or authorize
- a financial institution to debit or credit an account. Such
- terms includes, but is not limited to, point of sale
- transfers,automated teller machine transactions, direct
- deposits or withdrawal of funds, and transfer initiated by
- telephone."
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- In addition to the 1978 Act, payment system transactions are
- covered by the following rregulations or guidelines;
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- 1. Comptroller of the Currency:Consumer Protection
- Guidelines (Banking Circular # 66).
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- 2. Federal Home Loan Bank Board:Remote Service Unit
- Regulations 1978.
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- 3. Various state electronic fund transfer laws. ( About 15
- states have enacted EFT laws ).
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- 4. Other consumer protection laws.
- a. Truth in lending Act
- b. Fair Credit Billing Act
- c. Equal Credit Opportunity Act
- 4. Fair Credit Reporting Act.
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- The 1978 Act was ammended with an all encompassing consumer
- protection piece of legislation called REGULATION E which is
- designed to cover combined EFT/credit transactiions. IN
- brief, REG E pertains to;
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- "electronic fund transfers that also involve credit
- transactiions made under an agreement between a consumer and
- a financial institutiion to extend credit when the
- consumer's account is overdrawn (overdraft line) or to
- maintain a specified minimum balance"
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- 5. The U.S. Uniform Commercial Code ( Law of Check
- Collectiions, Bank/customer Realtionships, and Credit Cards.
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- Scenario State One-The Proprietary Bank Network Option
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- The decision to integrate the electronic toll system
- into the EFT network of a depository institution requires a
- commitment be made to operate according to the rules and
- procedures of the financial service provider. That is,
- according to the EFT Act ofd 1978 and the other regulatory
- requirements of federal and state agencies. In addition,the
- EFT provider may have certain operating rules peculiar to
- the network and have a fee schedule that is sensitive to
- usage and reflective of level of service chosen. In brief,
- the EFT provider sets the operating and business environment
- for the network and there may be very little flexibility to
- recognize the unique needs of the toll road operator.
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- Specifically,the following features would have to taken
- into account in the design of an electronic toll road
- system.
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- 1. An deposit account would have to be established with the
- financial institution. This account would have to have the
- proper EFT access relationships established.
-
- 2. The customer would either select or have computer
- generated personal identfication number .
-
- 3. The use of the service for toll road services and
- transactions would have to explained by bank personnel.
-
- 4. The system would have to accommodate the need for account
- validation,customer verification and issuance of a reciept
- at the completion of the transaction.
-
- 5. Provision for account reconciliation procedures such as
- settlement of disputed transactions and reverse payments
- would have to be accounted for in the system design.
-
- 6. Customer statement account would need to carry special
- codes to designate toll road transactions.
-
- The direct participation in an EFT network does carry
- significant benefits that are worth considering. Perhapos
- the most important is the utility and the acceptability of
- the the bank card. Consumers are interested in a card that
- can be used for a wide range of financial services and is
- universally accepted by all merchants.
-
- Participation with an EFT network provider brings the
- benefits of possible relationships with Visa, Mastercard,
- American Express, Carte Blanche or a local debit card. A
- card that carries a high perceived value by the consumer
- will have a greater potential for high usage in the toll
- system.
-
- However, such participation may come at a premium price
- that may be to high and cannot be accepted. Abiding by the
- rules of the EFT network provider may significantly affect
- the design of the electronic toll system. The economics of
- the participation may also affect the business case for the
- venture. As a result, we may have to consider another EFT
- arrangement that allows for more flexibility in the design
- of the AVI system and shows the economic potential to the
- Authority and, most important,improves the business case for
- Winko-Matic.
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- Scenario Two : The Private Network Option
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- The greatest amount of system design flexibility is
- offered by what we call the private network option. Under
- this scenario, the network operator is responsible for
- developing and implementing the operating rules and
- procedures for the electronic toll system. In our case,the
- AVI system operating features would be developed by Winko-
- Matic based on the requirements of a public transit
- authority.
-
- Assume that the Authority is interested in increasing
- toll revenues and reducing operating costs by using an
- electronic toll collection system. The revenue objective can
- be met by a new pricing policy and offering better service.
- For example, the ability to offer time-of-day pricing
- alternative to the static fee schedule currently in place
- has the potential to increase revenues and improve traffic
- management. The user of the toll road would view this
- service as worthwhile and if shown to be cost effective the
- user would see it as having a high perceived value.
-
- The AVI system design would,therefore, have to satisfy
- the following requirements;
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- 1. Increase revenues by means of new pricing alternatives.
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- 2. Improve service by faster user throughput.
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- 3. Reduce or eliminate revenue leakage.
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- 4. Improve traffic management.
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- 5. Offer more cost effective services to wholesale
- customers.
- 6. Reduce labor and physical plant costs.
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- 7. Expand services to the retail customer.
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- Any attempt at designing the AVI system demands that we
- determine the costs and benefits stream accruing to each of
- the parties involved. That is, the technical design of the
- AVI system is directly dependent on how much the user is
- willing to pay for the service and whether the Authority can
- achieve their revenue and cost reduction objectives.
- Therefore,the final design of the system can only be
- accomplished when a thorough economic analysis and solid
- business case can be made to the Authority.
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- Summary of Findings
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- Based on the analysis and research conducted thus far
- the ATS group submits for consideration the following
- findings;
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- 1. Proprietary EFT network providers offer an attractive
- payment service option.
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- 2. Participation in such bank networks place severe limits
- on the design of an electronic toll system.
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- 3. A private or custom designed electronic toll system
- offers the greatest design flexibility.
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- 4. The benefits and costs of the system features must be
- identified and quantified.
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- 5. An economic analysis must be performed before a final
- system design is completed.
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- 6. A decision cannot be made until a business case is
- presented to Winko-Matic.
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