home *** CD-ROM | disk | FTP | other *** search
- Telephone Service That Rings of the Future
- By Joshua Quittner. STAFF WRITER Newsday
- (Copyright 1992 by Newsday,Inc. Reprinted and posted by permission)
-
- TO JOHN PERRY BARLOW, a point man for the computer culture, it's
- the next step in the "Great Work. The physical wiring of collective
- human consciousness--the idea of connecting every mind to every other
- mind in fullduplex broadband."
- To Ohio Bell, it's a way for customers to have up to nine
- telephone numbers--some for specific friends, some for the bill
- collectors--for the price of one.
- This technological Rorschach test is called Integrated Services
- Digital Network. And not since the invention of television have so many
- people looked at one thing and interpreted it in so many different ways.
- Technically, ISDN refers to an architecture--the software,
- hardware and protocols needed to deliver a mix of voice, video and data
- over a digital telephone network. This is important because it is a way
- of squeezing every bit of capacity out of the twisted pair of copper
- wires that the local telephone company runs into your house, bringing
- the kind of services that are usually associated with more expensive
- fiber optic cables.
- When Barbara Bush videoconferenced from the White House with
- children at a Baltimore hospital at Christmas, she was using an ISDN
- connection. When a group of Lawrence Livermore Laboratory scientists
- work at home, ISDN enables them to use their personal computers, without
- a modem, to tap into the lab network and get a data connection 27 times
- faster than normal. The Rochester Telephone Co. and AT&T recently
- completed an ISDN experiment in which phone company employees used ISDN
- to telecommute from their homes.
- With the lifting of restrictions that barred local telephone
- companies from providing information services, the Baby Bells are
- looking for ways of getting into the information business. Fiber optic
- cable, the hair-thin strands of glass that convey signals at the speed
- of light, is considered the ultimate way to transmit information
- services, both for its speed and high capacity. But the cost of
- deploying fiber has stalled it at curbside; telephone companies estimate
- it will cost hundreds of billions of dollars to extend it into homes.
- By using the existing copper wires that connect homes to lo
- cal telephone companies, ISDN could be a far cheaper, more quickly
- available alternative, a "ramping up technology," to fiber, said Barlow.
- With software developer Mitchell Kapor, who is famous for the business
- spreadsheet program Lotus 1-2-3, Barlow founded the Cambridge, Mass.-
- based Electronic Frontier Foundation, a public interest group dedicated
- to defining and promoting the rights of computer users. The organization
- is lobbying for ISDN as the medium for an easy-to-access, national
- public network of computer users.
- Will ISDN stay where it is, mostly with businesses, or will it make
- the connection to people's homes? The answer depends on whom you ask.
- "I think we're at a critical period in the deployment of ISDN
- because up until now, it has not been possible to make an ISDN telephone
- call from the service area of one phone company to another," said Marvin
- Sirbu, a telecommunications expert and professor at Carnegie Mellon
- University in Pittsburgh. Sirbu said that ISDN gained momentum recently
- with industrywide agreements that created standards for equipment makers
- and service providers to interconnect nationally. That should occur by
- the end of 1992. It means that the 300 or so isolated ISDN islands will
- be able to talk to each other and the technology is almost certain to
- proliferate, at least between businesses, he said.
- BUT SIRBU discounted the EFF's notion of a public national network
- based on ISDN and said it was wrong to expect the telephone companies to
- deploy it for information services.
- "I have followed the trials and tribulations of home information
- services for more than 10 years," he said. "Everybody keeps saying when
- the technology gets cheaper it will be a big success or when the
- technology gets better it will be a big success. But I haven't seen any
- applications that would make this a big success in the home. The issues
- here are marketing issues and finding out what the right product is that
- someone wants at home."
- Commercial interest in ISDN seemed to peak in 1986, when
- McDonald's Corp. was the first business to try it out. (Two executives,
- two miles apart, spoke on the phone while looking at video images of
- each other and while transmitting a graphic of the Golden Arches onto
- their computer screens.) Though the technology spread to the rest of
- corporate and high-tech America, it did so slowly; uses were pretty much
- limited to a kind of advanced Caller ID option.
- For instance, if you call your credit card company's 800 number
- from home, chances are your name and records will pop up automatically--
- before you even identify yourself--on the computer screen of the
- customer service rep as he takes your call. With ISDN, a company can
- also tell if you called, were put on hold and hung up without ever
- speaking to a person; if they want to, they can call you back. It also
- allows them to note in their database that you speak only Spanish and
- automatically route you to a bilingual operator.
- The anticipated--and current uses--for ISDN run from the poetic
- to the prosaic.
- On the poetic end of the spectrum is the Electronic Frontier, which
- is pushing ISDN as the ideal platform for what has beendubbed the
- National Public Network. Barlow said that that network would carry, in
- addition to normal telephone calls, multimedia electronic mail, in which
- users could send a mixture of voice and video; personal faxes, software,
- games "and other media not yet imagined." The network, in his view,
- would be the ultimate expression of "global free speech," giving all
- users an unprecedented chance to interact.
- "We believe that ISDN, whatever its limitations, is rapid enough to
- jump start the greatest free market the world has ever known," said
- Barlow.
- ISDN can deliver data 27 times faster than a 2400-baud modem, the
- telephone-computer interface that most PC users use. It does this
- digitally, by creating two 64-kilobit-a-second channels that can be used
- for voice or data, and one 16-kilobit-a-second channel, on your phone
- line. With developing data-
- compression techniques, users could get a combination of voice,
- pictures, music and video. "Multimedia postcards," as Kapor put it.
- "Today, it's the case that you can do very high-quality picture phones
- over ISDN at very, very good quality," he said. "Compression techniques
- are continuing to evolve so it's reasonable to expect that we will have
- VHS-level quality" over copper wires.
- But, while more than 60 percent of the country will be ISDNready
- within two years, Kapor, Barlow and others worry that the telephone
- companies will do little with it for residential users, aside from
- offering their business customers--where most of the money is for phone
- companies--some ISDN services.
- "Telco mindset was developed in an era of highly centralized
- networks in which it took a decade of court battles to give you the
- right to attach a suction cup to your telephone," said Kapor. "Computer
- industry mindset, especially PCs, was born in garages and attics where
- teenagers, kids, and outsiders invented the Apple II and Lotus 1-2-3."
- So Kapor and the EFF has been trying to line up the support of computer
- and software manufacturers, among others, to lobby in Congress and among
- the public utility commissions state by state, for a more directed and
- speedy deployment of ISDN.
- Currently, there are some 300 ISDN "islands," each centered around
- discrete ISDN-equipped phone switches. No one knows exactly how many
- there are, nor how many users they serve, though the vast majority are
- dedicated telephone lines that run from telephone company switches to
- specific businesses.
- Though users within each island can interact using ISDN, they can
- not interact between islands because the companies that manufacture ISDN
- switches used different standards, and because there was no standard
- interface between the ISDN that a local telephone company uses, and the
- ISDN that a long-distance carrier uses.
- However, standards by Bellcore, the research arm of the Baby Bells,
- should bring all the switches into conformity by the fall of 1992.
- Stan Kluz, an ISDN expert at Lawrence Livermore, recently hooked
- the first group of ISDN users off site, into the laboratory's computer
- network. Kluz said that through this arrangement, 12 scientists who live
- near the University of California at Berkeley can use their computers at
- home, and have access to data at 64 kilobits a second.
- With speeds that fast, the scientists can manipulate huge amounts
- of data and see their problems displayed in three dimensional graphics
- on their home computers.
- Kluz sees the future of telecommunications and it is ISDN. He says
- that videoconferencing on all ISDN-equipped computers at Lawrence
- Livermore will be available soon; with nationwide interconnection
- agreements, he hopes to see "distance learning" in which a class in,
- say, nuclear physics, could be videoconferenced at the Massachusetts
- Institute of Technology to the computer of a Lawrence Livermore
- scientist, who can take part in the class.
- But Kluz, who also serves as president of the California ISDN Users
- Group, echoed Kapor and said that the phone companies aren't moving fast
- enough to create demand for the service. "They're not marketing it
- well," he said.
- NYNEX spokesman Joe Gagen--as well as virtually everyone else
- interviewed for this story--said residential ISDN is a classic chicken
- and egg problem. In order for people to want it, there have to be
- services. But information service providers won't proliferate until
- there's a demand. Gagen said that residential demand will grow as people
- become exposed to ISDN at work.
- "It's not going to happen overnight," said Colin Beasley, staff
- director of network planning at NYNEX. "My guess is that from an
- affordability and deployment point of view, you're probably talking
- about 1994-1995 before you'll see broad penetration into the [New York]
- residence market."
- ****
- Telephone Service That Rings of the Future ISDN has already
- penetrated New Albany, Ohio, where 16 ISDNaccessible homes have been
- built. The country-club-style development (median house price, $700,000)
- surrounds a Jack Nicklausdesigned golf course and, its developers say,
- is the first commercial application of residential ISDN.
- Neil Toeppe of Ohio Bell Telephone Co. said homeowners have the
- option of giving out up to nine telephone numbers from an existing
- telephone line, each with a different function. For instance, the number
- listed in a phone book could be programmed to run into an answering
- machine; a second line can be given out to friends, and ring only on
- telephones in designated rooms; a third number could be for the
- children's phone and it could divert to voice mail after 7:30 p.m.
- Within a year or so, residents will be able to have the local
- utility company monitor their thermostats, using the 16 kilobit data
- channel. That will let homeowners subscribe to a kind of power sharing
- agreement under which the power company will virtually control the
- thermostat in exchange for discounted rates. Other features will also be
- available--as soon as someone figures out what they are.
- ****
- --
- josh quittner
- voice: 1.800.544.5410 (2806 at tone)
- quit@newsday.com
-