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566.SHR-WARE.DOC
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1992-12-01
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W H A T I S S H A R E W A R E ?
-------------------------------------
If you are familiar with the idea behind Shareware, then you know
that Shareware is the ultimate in money-back guarantees.
Most money back guarantees work like this: You pay for the product
and then have some period of time to try it out and see whether or
not you like it. If you don't like it or find that it doesn't do
what you need, you return it (undamaged) and at some point - which
might take months - you get your money back. Some software
companies won't even let you try their product! In order to qualify
for a refund, the diskette envelope must have an unbroken seal.
With these "licensing" agreements, you only qualify for your money
back if you haven't tried the product. How absurd!
Shareware is very different. With Shareware, you get to try it for
a limited time, without spending a penny. If you decide not to
continue using it, you throw it away and forget all about it. No
paperwork, phone calls, or correspondence to waste your valuable
time.
Software authors who use the Shareware method of distribution feel
that Shareware is the best way to try a product. You are able to
try it on your own system(s), in your own special work environment,
with no sales people looking over your shoulder. Have you ever
purchased a car and realized that if you could have test driven it
for 30 days your purchase decision might have been different? With
Shareware, these problems can be avoided - you DO have a 30 day
test-drive!
After trying a Shareware product and deciding to continue to use
it, then - and only then - do you pay for it. Not only that, but
Shareware is traditionally MUCH less expensive simply because you
are paying for the software, not the advertising and marketing that
comprises the majority of the cost of most software (a one-page ad
in PC Magazine, one time, can cost upwards of $20,000). If the
try-before-you-buy concept sounds like an ideal way to make your
purchase decisions, you're right!
Some companies burden their products with annoying copy protection
schemes because they don't trust their users. Shareware developers
not only don't use copy protection, they freely distribute their
products because they DO trust their users.
Someone once said that you should never trust software which
doesn't trust you. This makes a lot of sense - no wonder Shareware
is becoming so popular among users and developers.
Shareware is a distribution method, NOT a type of software.
Shareware is produced by accomplished programmers, just like retail
software. There is good and bad Shareware, just as there is good
and bad retail software. The primary difference between Shareware
and retail software is that with Shareware you know if it's good or
bad BEFORE you pay for it. Registration of Shareware products, in
addition to being required, is also an incentive for programmers to
continue to produce quality software for the Shareware market.
There is another significant advantage to Shareware - it allows
small companies to make software available without the hundreds
of thousands of dollars in expenses that it takes to
launch a traditional retail software product. There are many
programs on the market today which would never have become
available without the Shareware marketing method. Please show your
support for Shareware by registering those programs you actually
use and by passing them on to others.
Thank you for your support!