Labels:text | font | screenshot | number OCR: for Small Retailers RETAIL BEDDING in today's difficult economy ig management skills. Keep your focus. If you really believe in where V.I.S. g and are flexible in your path to get there, then there are few reasons n't accomplish y our goal. Empower your employees by including them our firm's planning, problem solving, and celebrating. Provide on-going area of your store. Network with other business owners who are not etitors. Each of you have the answers to help the other. Differentiate Why should you expect to do business unless you can offer your than y our competitors, both in selection and service? A Publication of Central States Marketin Smart Radio Buying 1993 NWRA gh the ok into RAB (Instant background information on bedding, etc. -- you 60 second spots that you can piggy-back 30 second spots with st less than two 30 second spots. Make sure negotiations are a win- NWRA and WMAR s. Check individual station's clocks (when commercials run and how w well the station is. sold. Buy one calendar quarter at a time with rates available for the next. to Merge Association per How to double effectiveness: Buy programs, e.g ., Paul Harvey - open and close. Buy 10, get 10 bonus after CSMG Members on Committee midnight. Buy drive time within the to Organize New Association hour you want. Some stations will provide a jingle if you buy so many dollars. Radio stations have - tickets for concerts, sports events, etc. that they need to n a complete distribute -- have them use them with you. Invite local reorganization of the industry, the NWRA and WMA have personality endorsements. Buy programs regularly. Build agreed to merge the two associations into one entity. The new promotions around payday. association will tentatively be named The Waterbed Council. Currently the two organizations and The Waterbed Council This article was taken from excerpts of a presentation given by Rich comprise three separate corporations. The current Waterbed Mange, Bed Mart of St. Louis, at the January 17, 1990 meeting of Council bylaws will be revised and the two association corporations will be disbanded. A Joint Task Force of the two current Executive committees will meet in late September to finalize the details. CSMG members Dick Mullen, Steve Booth, and Bob Po-Chedley are members of the oup Retail Bedding Vision is published by Central NWRA Executive committee. Current plans also call for interviewing States Marketing Group, Inc, 804 W. Anthony Dr ., Champaign, IL 61821-1224 (See "Merger," Page 3) IN Phone: (800) 369-4415. FAX (312) 355-0701. IL 47905 11s 61821 IL 60061 Central States Marketing Group, Inc. k MO 63088 CSMG names Trendwood NY 11714 President, John Mies KY 42303 Vice pres ., Rich Mange Manufacturer of the Yea O Sec .- treasurer, Jeff Long on IN 47401 e IN 47802 Imm. past-president, Dick Mullen e RI 02909 Exec. committee member, Steve Booth IL 60060 Exec. committee member, Brad Weiss IL SMG awarded it's annual Manufacturer of the Year award 60453 st NY 11757 All information contained in Retail Bedding Trendwood Manufacturing, of Phoenix, AZ, at the NWR e IL IL 62901 Vision is provided as suggestion only. Retailers Trade Show in Dallas. The group cited the company fo 60126 are advised to obtain the advice of their attorneys, accountants, and marketing excellence in product and customer responsiveness. PA 16602 NY 14210 consultants before acting on information Trendwood manufactures waterbed frames and headboards, bur OH 45891 published herein. beds and cases, and futon frames. IL 62301 Publisher: Previous year's awards have gone to Custom Designs and Aqu TN 37205 Central States Marketing Group KY Queen. 42086 Editor: KY 42071 John Mies 4th Quarter, 1993 CENTRAL STATES M
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