Ordinary Canadians were urged in a variety of ways to invest their savings in war savings stamps or certificates. Posters and advertisements reminded people to buy them regularly to "bring closer the day of victory." The National War Finance Committee explained:
Every quarter you invest in a War Savings Stamp is enough to buy a magazine of bullets for an army rifle to help end the war. Sixteen stamps give you a War Savings Certificate. A few certificates will buy the rifle itself or a complete outfit for a soldier, airman or seaman. A few more will help buy a machine-gun, a gun carrier or a field gun.
Next time you get the urge to spend a quarter or a few dollars, THINK! Why not invest that money in freedom and democracy, invest it securely in War Savings Stamps and Certificates.
War bonds were also promoted over the radio. Sometimes the public was invited to participate in a fund-raising community sing-song which, as an inexpensive form of radio programming, not only helped to sell war bonds but also boosted morale. At this sing-song from Sunnyside in Toronto one would likely have heard the popular lyrics of the day:
