Cover of Advertising Brochure, City of Winnipeg, 1891.
The city of Winnipeg did not develop into the Metropolis of the West by accident. The local merchants and businessmen had financed advertising campaigns from city coffers to attract developers. This is the cover of such a booklet. The implication is clear. Winnipeg was to be the "Bull's Eye of the Dominion", the "Chicago of the North." Here the authors of the booklet employ another favourite slogan, "The Heart City of North America".
