St. Johns was sometimes called "the Staffordshire of Canada", not only because of the number of potteries there but because it was the site of the St. Johns Stone Chinaware Company. The limited competition from St. Johns did not seriously threaten the massive quantities of imported wares, but, as shown in this advertisement from the Eastern Townships Business and Farmers' Directory for 1888-89, St. Johns wares won recognition at international and Dominion exhibitions. "White granite" was simply another name for a stone china or ironstone body. "C.C." was cream-coloured ware of which St. Johns produced only a minor amount (in a heavy body). At the time of this advertisement, the pottery was employing about four hundred people and was said to be the largest in Canada.
