Labels:text | screenshot | black | font | black and white OCR: The network is hesitant to give up advertising time, so the agency convinces another client, General Foods, to sponsor SR, thereby keeping ABC rich and happy a keeping General Foods, makers of sugary cereals, in parents' good graces. Historica footnote: The hip ABC exec who green- lighted SR was Michael Eisner, now king o the majestically unhip Walt Disney empire