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- * TOC.TXT
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- TABLE OF CONTENTS
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- 1 Executive Summary
- 2 Present Situation
- 3 Objectives
- 4 Management
- 5 Product / Service Description
- 6 Market Analysis
- Customers
- Competition
- Focus Group Research
- Risk
- 7 Marketing Strategy
- Pricing & Profitability
- Selling Tactics
- Distribution
- Advertising & Promotion
- Public Relations
- Business Relationships
- 8 Manufacturing
- 9 Financial Projections
- 12-Month Budget
- 5-Year Income Statement
- Cash-Flow Projection
- Pro Forma Balance Sheet
- Break-Even Analysis
- Sources & Uses of Funds Summary
- Start-Up Requirements
- Use of Funding Proceeds
- 10 Conclusions and Summary
- 11 Appendix
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- * Be sure to number the pages of your plan - it is highly recommended
- that you use section numbering and number each page within each section
- vs. straight sequential numbering (ie. 2-1 to 2-7).
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- * For convenience many sections are listed, however, many of them can be
- listed as subsections (Pricing & Profitability, Selling Tactics and
- Distribution are sub-sections under Marketing Strategy)