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  1. * TOC.TXT
  2.  
  3.  
  4.                            TABLE OF CONTENTS
  5.  
  6.                1   Executive Summary
  7.                2   Present Situation
  8.                3   Objectives
  9.                4   Management
  10.                5   Product / Service Description
  11.                6   Market Analysis
  12.                        Customers
  13.                        Competition
  14.                        Focus Group Research
  15.                        Risk
  16.                7   Marketing Strategy
  17.                        Pricing & Profitability
  18.                        Selling Tactics
  19.                        Distribution
  20.                        Advertising & Promotion
  21.                        Public Relations
  22.                        Business Relationships
  23.                8   Manufacturing
  24.                9   Financial Projections
  25.                        12-Month Budget
  26.                        5-Year Income Statement
  27.                        Cash-Flow Projection
  28.                        Pro Forma Balance Sheet
  29.                        Break-Even Analysis
  30.                        Sources & Uses of Funds Summary
  31.                        Start-Up Requirements
  32.                        Use of Funding Proceeds
  33.                10  Conclusions and Summary
  34.                11  Appendix
  35.  
  36.  
  37. * Be sure to number the pages of your plan - it is highly recommended
  38. that you use section numbering and number each page within each section
  39. vs. straight sequential numbering (ie. 2-1 to 2-7).
  40.  
  41. * For convenience many sections are listed, however, many of them can be
  42. listed as subsections (Pricing & Profitability, Selling Tactics and
  43. Distribution are sub-sections under Marketing Strategy)
  44.