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  1. * RISK.TXT
  2.  
  3.                                  RISK
  4.  
  5. Elements              Degree of Risk
  6. of Risk
  7. ----------------------------------------------------------------------
  8.                   Low     Medium      High    Weight     Total
  9. ----------------------------------------------------------------------
  10. Industry                    5                  .25        1.25
  11.  
  12. Maturity                    5                  .05        0.25
  13.  
  14. Competitive
  15. Position           1                           .25        0.25
  16.  
  17. Strategy           1                           .05        0.05
  18.  
  19. Assumptions                            10      .20        2.00
  20.  
  21. Management         1                           .10        0.10
  22.  
  23. Past Performance            5                  .10        0.50
  24.  
  25.  
  26.                            Overall Risk        1.00       4.40
  27.  
  28.  
  29. RATIONALE
  30.  
  31.     * Fill in appropriate information.
  32.  
  33. Industry:  Company must stay competitive as business matures.
  34.  
  35. Maturity:  In the mature stages there are likely to be competing
  36.            models/companies.
  37.  
  38. Competitive Position:   The market is wide open.  Few competitors.
  39.  
  40. Strategy:  Product/service, price distribution, promotion strategies are
  41.            straight forward.
  42.  
  43. Assumptions:  Sales forecasts for new products/services are difficult
  44.               to predict.  Product/service acceptance is good -- sales
  45.               estimates are considered conservative.
  46.  
  47. Management:   Careful planning and clear objectives should not present
  48.               much risk.
  49.  
  50. Past Performance:  NA
  51.