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- SECTION 2
-
- FORECASTING OF TRAFFIC
-
-
-
- Recommendation E.506
-
-
- FORECASTING INTERNATIONAL TRAFFIC
-
-
-
-
- 1 Introduction
-
-
- This Recommendation is the first in a series of three Recom-
- mendations that cover international telecommunications forecasting.
-
- In the operation and administration of the international tele-
- phone network, proper and successful development depends to a large
- degree upon estimates for the future. Accordingly, for the planning
- of equipment and circuit provision and of telephone plant invest-
- ments, it is necessary that Administrations forecast the traffic
- which the network will carry. In view of the heavy capital invest-
- ments in the international network, the economic importance of the
- most reliable forecast is evident.
-
- The purpose of this Recommendation is to give guidance on some
- of the prerequisites for forecasting international telecommunica-
- tions traffic. Base data, not only traffic and call data but also
- economic, social and demographic data, are of vital importance for
- forecasting. These data series may be incomplete; strategies are
- recommended for dealing with missing data. Different forecasting
- approaches are presented including direct and composite methods,
- matrix forecasting, and top down and bottom up procedures.
-
- Recommendation E.507 provides guidelines for building fore-
- casting models and contains an overview of various forecasting
- techniques. Recommendation E.508 covers the forecasting of new
- international telecommunications services.
-
-
-
- 2 Base data for forecasting
-
-
- _________________________
- The old Recommendation E.506 which appeared in the
- Red Book was split into two Recommendations, revised
- E.506 and new E.507 and considerable new material was
- added to both.
-
-
-
-
-
-
-
-
-
-
- An output of the international traffic forecasting process is
- the estimated number of circuits required for each period in the
- forecast horizon. To obtain these values, traffic engineering tech-
- niques are applied to forecast Erlangs, a measure of traffic.
- Figure 1/E.506 outlines two different approaches for determining
- forecasted Erlangs.
-
- The two different strategies for forecasting are the direct
- strategy and the composite strategy. The first step in either pro-
- cess is to collect raw data. These raw data, perhaps adjusted, will
- be the base data used to generate the traffic forecasts. Base data
- may be hourly, daily, monthly, quarterly, or annual. Most Adminis-
- trations use monthly accounting data for forecasting purposes.
-
- With the direct strategy, the traffic carried in Erlangs, or
- measured usage, for each relation would be regarded as the base
- data in forecasting traffic growth. These data may be adjusted to
- account for such occurrences as regeneration (see
- Recommendation E.500).
-
-
-
- Figure 1/E.506, p. 1
-
-
- In both strategies (direct and composite) it is necessary to
- convert the carried traffic into offered traffic Erlangs. The
- conversion formula can be found in Recommendation E.501 for the
- direct strategy and in this Recommendation for the composite stra-
- tegy.
-
- Composite forecasting uses historical international accounting
- data of monthly paid minute traffic as the base data. The data may
- be adjusted by a number of factors, either before or after the
- forecasting process, that are used for converting paid minutes on
- the basis of the accounting data into busy-hour Erlang forecasts.
-
- As seen in Figure 1/E.506, the forecasting process is common
- to both the direct and composite strategy. However, the actual
- methods or models used in the process vary. Forecasts can be gen-
- erated, for example, using traffic matrix methods (see S 4),
- econometric models or autoregressive models (see S 3,
- Recommendation E.507). There are various other data that are input
- to the forecasting process. Examples of these are explanatory vari-
- ables, market segmentation information and price elasticities.
-
- Wherever possible, both the direct and composite forecasting
- strategies should be used and compared. This comparison may reveal
- irregularities not evident from the use of only one method. Where
- these are significant, in particular in the case of the busy hour,
- the causes for the differences should be identified before the
- resulting forecast is adopted.
-
-
- In econometric modelling especially, explanatory variables are
- used to forecast international traffic. Some of the most important
- of these variables are the following:
-
-
-
-
-
-
-
-
-
- - exports,
-
- - imports,
-
- - degree of automation,
-
- - quality of service,
-
- - time differences between countries,
-
- - tariffs,
-
- - consumer price index, and
-
- - gross national product.
-
- Other explanatory variables, such as foreign business travell-
- ers and nationals living in other countries, may also be important
- to consider. It is recommended that data bases for explanatory
- variables should be as comprehensive as possible to provide more
- information to the forecasting process.
-
- Forecasts may be based on market segmentation. Base data may
- be segmented, for example, along regional lines, by business,
- non-business, or by type of service. Price elasticities should also
- be examined, if possible, to quantify the impact of tariffs on the
- forecasting data.
-
-
-
- 3 Composite strategy - Conversion method
-
-
- The monthly paid-minutes traffic is converted to busy-hour
- Erlangs for dimensioning purposes by the application of a number of
- traffic related conversion factors for each service category. The
- conversion is carried out in accordance with the formula:
- A = Mdh /60e
- (3-1)
-
-
-
- where
-
- A is the estimated mean traffic in the busy hour,
-
- M is the monthly paid-minutes,
-
- d is day-to-month ratio,
-
- h is the busy hour-to-day ratio, and
-
- e is the efficiency factor.
-
- The formula is described in detail in Annex A.
-
-
-
-
-
-
-
-
-
-
-
- 4 Procedures for traffic matrix forecasting
-
-
-
-
- 4.1 Introduction
-
-
- To use traffic matrix or point-to-point forecasts the follow-
- ing procedures may be used:
-
- - Direct point-to-point forecasts,
-
- - Kruithof's method,
-
- - Extension of Kruithof's method,
-
- - Weighted least squares method.
-
- It is also possible to develop a Kalman Filter model for
- point-to-point traffic taking into account the aggregated fore-
- casts. Tu and Pack describe such a model in [16].
-
- The forecasting procedures can be used to produce forecasts of
- internal traffic within groups of countries, for example, the
- Nordic countries. Another application is to produce forecasts for
- national traffic on various levels.
-
-
-
- 4.2 Direct point-to-point forecasts
-
-
- It is possible to produce better forecasts for accumulated
- traffic than forecast of traffic on a lower level.
-
- Hence, forecasts of outgoing traffic (row sum) or incoming
- traffic (column sum) between one country and a group of countries
- will give a relatively higher precision than the separate forecasts
- between countries.
-
-
- In this situation it is possible to adjust the individual
- forecasts by taking into account the aggregated forecasts.
-
- On the other hand, if the forecasts of the different elements
- in the traffic matrix turn out to be as good as the accumulated
- forecasts, then it is not necessary to adjust the forecasts.
-
- Evaluation of the relative precision of forecasts may be car-
- ried out by comparing the ratios s(X )/X where X is the forecast
- and s(X ) the estimated forecast error.
-
-
- 4.3 Kruithof's method
-
-
-
-
-
-
-
-
-
-
-
- Kruithof's method [11] is well known. The method uses the last
- known traffic matrix and forecasts of the row and column sum to
- make forecasts of the traffic matrix. This is carried out by an
- efficient iteration procedure.
-
- Kruithof's method does not take into account the change over
- time in the point-to-point traffic. Because Kruithof's method only
- uses the last known traffic matrix, information on the previous
- traffic matrices does not contribute to the forecasts. This would
- be disadvantageous. Especially when the growth of the distinct
- point-to-point traffic varies. Also when the traffic matrices
- reflect seasonal data, Kruithof's method may give poor forecasts.
-
-
- 4.4 Extension of Kruithof's method
-
-
- The traditional Kruithof's method is a projection of the
- traffic based on the last known traffic matrix and forecasts of the
- row and column sums.
-
- It is possible to extend Kruithof's method by taking into
- account not only forecasts of the row and column but also forecasts
- of point-to-point traffic. Kruithof's method is then used to adjust
- the point-to-point traffic forecasts to obtain consistency with the
- forecasts of row and column sums.
-
- The extended Kruithof's method is superior to the traditional
- Kruithof's method and is therefore recommended.
-
-
-
- 4.5 Weighted least squares method
-
-
- Weighted least squares method is again an extension of the
- last method. Let { fICi\dj } { fICi } and { fIC.j } be forecasts
- of point-to-point traffic, row sums and column sums respectively.
-
- The extended Kruithof's method assumes that the row and column
- sums are "true" and adjust { fICi\dj } to obtain consistency.
-
- The weighted least squares method [2] is based on the assump-
- tion that both the point-to-point forecasts and the row and column
- sum forecasts are uncertain. A reasonable way to solve the problem
- is to give the various forecasts different weights.
-
- Let the weighted least squares forecasts be { fIDi\dj } The
- square sum Q is defined by:
- Q =
- ij
- ~ aij(Cij- Dij)2+
- i
- ~
- bi(Ci. - Di.)2+
- j
- ~
- cj(C.j- D.j)2
- (4-1)
-
-
-
-
-
-
-
-
-
-
- where { fIai\dj } { fIbi } { fIcj } are chosen constants or
- weights.
-
-
- The weighted least squares forecast is found by:
-
- DfIij
- inQ BOCAD15(DfIij)
-
-
- subject to Di. = j
- ~ Dij i = 1, 2, . | | (4-2)
-
-
- and
-
- D.j= i
- ~ Dij j = 1, 2, . | |
-
-
-
-
- A natural choice of weights is the inverse of the variance of
- the forecasts. One way to find an estimate of the standard devia-
- tion of the forecasts is to perform ex-post forecasting and then
- calculate the root mean square error.
-
- The properties of this method are analyzed in [14].
-
-
-
- 5 Top down and bottom up methods
-
-
-
- 5.1 Choice of model
-
-
- The object is to produce forecasts for the traffic between
- countries. For this to be a sensible procedure, it is necessary
- that the traffic between the countries should not be too small, so
- that the forecasts may be accurate. A method of this type is usu-
- ally denoted as "bottom up".
-
- Alternatively, when there is a small amount of traffic between
- the countries in question, it is better to start out with forecast-
- ing the traffic for a larger group of countries. These forecasts
- are often used as a basis for forecasts for the traffic to each
- country. This is done by a correction procedure to be described in
- more detail below. Methods of this type are called "top down". The
- following comments concern the preference of one method over
- another.
-
- Let ~T
- 2 be the variance of the aggregated forecast, and ~i
- 2 be
- the variance of the local forecast No. i and /i\djbe the covari-
- ance of the local forecast No. i and j . If the following inequal-
- ity is true:
-
- then, in general, it is not recommended to use the bottom up
- method, but to use the top down method.
-
-
-
-
-
-
-
-
-
- In many situations it is possible to use a more advanced fore-
- casting model on the aggregated level. Also, the data on an aggre-
- gated level may be more consistent and less influenced by stochas-
- tic changes compared to data on a lower level. Hence, in most cases
- the inequality stated above will be satisfied for small countries.
-
-
- 5.2 Bottom up method
-
-
- As outlined in S 5.1 the bottom up method is defined as a pro-
- cedure for making separate forecasts of the traffic between dif-
- ferent countries directly. If the inequality given in S 5.1 is not
- satisfied, which may be the case for large countries, it is suffi-
- cient to use the bottom up method. Hence, one of the forecasting
- models mentioned in Recommendation E.507 can be used to produce
- traffic forecasts for different countries.
-
-
- 5.3 Top down procedure
-
-
- In most cases the top down procedure is recommended for pro-
- ducing forecasts of international traffic for a small country. In
- Annex D a detailed example of such a forecasting procedure is
- given.
-
- The first step in the procedure is to find a forecasting model
- on the aggregated level, which may be a rather sophisticated model.
- Let XTbe the traffic forecasts on the aggregated level and ~Tthe
- estimated standard deviation of the forecasts.
-
- The next step is to develop separate forecasting models of
- traffic to different countries. Let Xibe the traffic forecast to
- the i th country and ~ithe standard deviation. Now, the separate
- forecasts [Xi] have to be corrected by taking into account the
- aggregated forecasts XT. We know that in general
-
- Let the corrections of [Xi] be [X`i], and the corrected aggre-
- gated forecast then be X`T= ~" X`i.
-
- The procedure for finding [X`i] is described in Annex C.
-
-
-
- 6 Forecasting methods when observations are missing
-
-
-
- 6.1 Introduction
-
-
- Most forecasting models are based on equally spaced time
- series. If one observation or a set of observations are missing, it
- is necessary either to use an estimate of missing observations and
- then use the forecasting model or to modify the forecasting model.
-
-
-
-
-
-
-
-
-
-
- All smoothing models are applied on equally spaced observa-
- tions. Also autoregressive integrated moving average (ARIMA)-models
- operate on equally spaced time series, while regression models work
- on irregularly spaced observations without modifications.
-
- In the literature it is shown that most forecasting methods
- can be formulated as dynamic linear models (DLM). The Kalman Filter
- is a linear method to estimate states in a time series which is
- modelled as a dynamic linear model. The Kalman Filter introduces a
- recursive procedure to calculate the forecasts in a DLM which is
- optimal in the sense of minimizing the mean squared one step ahead
- forecast error. The Kalman Filter also gives an optimal solution in
- the case of missing data.
-
-
-
- 6.2 Adjustment procedure based on comparable observations
-
-
- In situations when some observations are missing, it may be
- possible to use related data for estimating the missing observa-
- tions. For instance, if measurements are carried out on a set of
- trunk groups in the same area, then the traffic measurements on
- various trunk groups are correlated, which means that traffic meas-
- urements on a given trunk group to a certain degree explain traffic
- measurements on other trunk groups.
-
- When there is high correlation between two time series of
- traffic measurements, the relative change in level and trend will
- be of the same size.
-
- Suppose that a time series xtof equidistant observations from
- 1 to n | as an inside gap | (mu | fIxtis, for instance, the yearly
- increase. The gap consists of k missing observations between r
- and r + k + 1.
-
- A procedure for estimating the missing observations is given
- by the following steps:
-
- i) Examine similar time series to the series with
- missing observations and calculate the cross correlation.
-
- ii) Identify time series with high cross correla-
- tion at lag zero.
-
- iii) Calculate the growth factor ?63r\d+ibetween r
- and r + k of the similar time series yt:
-
- iv) Estimates of the missing observations are then
- given by:
- xr\d+i= xr+ ?63r\d+i(x
- r +k +1
- - xr)
- i = 1, 2, . | | k
- (6-2)
-
-
-
-
-
-
-
-
-
-
-
- Example
-
- Suppose we want to forecast the time series xt. The series is
- observed from 1 to 10, but the observations at time 6, 7 and 8 are
- missing. However a related time series ytis measured. The measure-
- ments are given in Table 1/506.
- H.T. [T1.506]
- TABLE 1/E.506
- Measurements of two related time series; one with missing
- observations
-
- ________________________________________________________________
- t 1 2 3 4 5 6 7 8 9 10
- ________________________________________________________________
- x 100 112 125 140 152 - - - 206 221
- y 300 338 380 422 460 496 532 574 622 670
- ________________________________________________________________
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- Table 1/E.506 [T1.506], p.
-
-
-
-
- The last known observation of xtbefore the gap at time 5 is
- 152, while the first known observation after the gap at time 9 is
- 206.
-
- Hence r = 5 and k = 3. The calculation gives:
-
-
- 6.3 Modification of forecasting models
-
-
- The other possibility for handling missing observations is to
- extend the forecasting models with specific procedures. When obser-
- vations are missing, a modified procedure, instead of the ordinary
- forecasting model, is used to estimate the traffic.
-
- To illustrate such a procedure we look at simple exponential
- smoothing. The simple exponential smoothing model is expressed by:
- mt= (1 - a ) yt+ a
- mt\d\u(em1
- (6-3)
-
-
- where
-
- ytis the measured traffic at time t
-
- mtis the estimated level at time t
-
- a | s the discount factor [and (1 - a ) is the smoothing
- parameter].
-
- Equation (6-3) is a recursive formula. The recursion starts at
- time 1 and ends at n | if no observation is missing. Then a one
- step ahead forecast is given by:
-
-
-
-
-
-
-
-
-
- yt(1) = mt
- (6-4)
-
-
- If some observations lying in between 1 and n | are missing,
- then it is necessary to modify the recursion procedure. Suppose now
- that y1, y2, . | | , yr, y r +k +1 , y r +k +2 , . | | , ynare
- known and yr\d+\d1, yr\d+\d2, yr\d+kare unknown. Then the time
- series has a gap consisting of k missing observations.
-
- The following modified forecasting model for simple exponen-
- tial smoothing is proposed in Aldrin [2].
-
- where
- ak=
- __________
- (6-6)
-
-
-
-
- By using the (6-5) and (6-6) it is possible to skip the recur-
- sive procedure in the gap between r and r + k + 1.
-
- In Aldrin [2] similar procedures are proposed for the follow-
- ing forecasting models:
-
- - Holt's method,
-
- - Double exponential smoothing,
-
- - Discounted least squares method with level and
- trend,
-
- - Holt-Winters seasonal methods.
-
- Wright [17] and [18] also suggests specific procedures to
- modify the smoothing models when observations are missing.
-
- As mentioned in the first paragraph, regression models are
- invariant of missing observations. When using the least squares
- method, all observations are given the same weight. Hence, missing
- observations do not affect the estimation procedure and forecast
- are made in the usual way.
-
- On the other hand it is necessary to modify ARIMA models when
- observations are missing. In the literature several procedures are
- suggested in the presence of missing data. The basic idea is to
- formulate the ARIMA model as a dynamic linear model. Then the
- likelihood function is easy to obtain and the parameters in the
- model can be estimated recursively. References to work on this
- field are Jones [9] and [10], Harvey and Pierse [8], Ansley and
- Kohn [3] and Aldrin [2].
-
- State space models or dynamic linear models and the Kalman
- Filter are a large class of models. Smoothing models, ARIMA models
- and regression models may be formulated as dynamic linear models.
-
-
-
-
-
-
-
-
-
- This is shown, for instance, in Abraham and Ledolter [1]. Using
- dynamic linear models and the Kalman Filter the parameters in the
- model are estimated in a recursive way. The description is given,
- for instance, in Harrison and Stevens [7], Pack and Whitaker [13],
- Moreland [12], Szelag [15] and Chemouil and Garnier [6].
-
- In Jones [9] and [10], Barham and Dunstan [4], Harvey and
- Pierse [8], Aldrin [2] and B/lviken [5] it is shown how the
- dynamic linear models and the Kalman Filter handle missing observa-
- tions.
-
- ANNEX A
- (to Recommendation E.506)
-
- Composite strategy
-
-
- A.1 Introduction
-
-
- This annex describes a method for estimating international
- traffic based on monthly paid-minutes and a number of conversion
- factors. It demonstrates the method by examining the factors and
- showing their utility.
-
- The method is seen to have two main features:
-
- 1) Monthly paid-minutes exchanged continuously
- between Administrations for accounting purposes provide a large and
- continuous volume of data.
-
- 2) Traffic conversion factors are relatively
- stable, when compared with traffic growth and change slowly since
- they are governed by customers' habits and network performance. By
- separately considering the paid minutes and the traffic conversion
- factors, we gain an insight into the nature of traffic growth which
- cannot be obtained by circuit occupancy measurements alone.
- Because of the stability of the conversion factors, these may be
- measured using relatively small samples, thus contributing to the
- economy of the procedure.
-
-
- A.2 Basic procedure
-
-
-
- A.2.1 General
-
-
- The composite strategy is carried out for each stream, for
- each direction and generally for each service category.
-
-
- The estimated mean offered busy-hour traffic (in Erlangs) is
- derived from the monthly paid-minutes using the formula:
- A = Mdh /60e
- (A-1)
-
-
-
-
-
-
-
-
-
-
- where
-
- A is the estimated mean traffic in Erlangs offered in
- the busy hour,
-
- M is the total monthly paid-minutes,
-
- d is the day/month ratio, i.e. the ratio of average week-
- day paid-time to monthly paid-time,
-
- h is the busy-hour/day ratio, i.e. the ratio of the
- busy-hour paid-time to the average daily paid-time,
-
- e is the efficiency factor, i.e. the ratio of
- busy-hour paid-time to busy-hour occupied-time.
-
-
- A.2.2 Monthly paid-minutes (M)
-
-
- The starting point for the composite strategy is paid minutes.
- Sudden changes in subscriber demand, for example, resulting from
- improvements in transmission quality, have a time constant of the
- order of several months, and on this basis paid minutes accumulated
- over monthly intervals appear to be optimum in terms of monitoring
- traffic growth. A longer period (e.g. annually) tends to mask sig-
- nificant changes, whereas a shorter period (e.g. daily) not only
- increases the amount of data, but also increases the magnitude of
-
- fluctuations from one period to the next. A further advantage
- of the one-month period is that monthly paid-minute figures are
- exchanged between Administrations for accounting purposes and con-
- sequently historical records covering many years are normally
- readily available.
-
- It should be recognized, however, that accounting information
- exchanges between Administrations often take place after the event,
- and it may take some time to reach full adjustments (e.g. collect
- call traffic).
-
-
- A.2.3 Day/month ratio (d)
-
-
- This ratio is related to the amount of traffic carried on a
- typical weekday compared with the total amount of traffic carried
- in a month.
-
- As the number of weekdays and non-weekdays (weekends and holi-
- days) varies month by month, it is not convenient to refer to a
- typical month, but it should be possible to compute the ratio for
- the month for which the busy hour traffic is relevant.
- _________________________
- In a situation where only yearly paid-minutes are
- available, this may be converted to M by a suitable
- factor.
-
-
-
-
-
-
-
-
-
-
- Hence if:
-
- X denotes the number of weekdays in the related month
-
- Y denotes the number of non-weekdays (weekend days
- and holidays) in the selected month, then
- [ Formula deleted ]
- (A-2)
-
-
-
- where
-
- r =
- verage weekday traffic
- __________________________
-
-
-
- The relative amount of non-weekday traffic is very sensitive
- to the relative amount of social contact between origin and desti-
- nation. (Social calls, are, in general, made more frequently on
- weekends.) Since changes in such social contact would be very slow,
- r or d are expected to be the most stable conversion factors, which
- in general vary only within relatively narrow limits. However, tar-
- iff policies such as reduced weekend rates can have a significant
- effect on r and d .
-
-
- When r is in the region of 1, the Sunday traffic may exceed
- the typical weekday level. If this is the case, consideration
- should be given to dimensioning the route to cater for the addi-
- tional weekend (Sunday) traffic or adopting a suitable overflow
- routing arrangement.
-
-
- A.2.4 Busy-hour/day ratio (h)
-
-
- The relative amount of average weekday traffic in the busy
- hour primarily depends on the difference between the local time at
- origin and destination. Moderately successful attempts have been
- made to predict the diurnal distribution of traffic based on this
- information together with supposed "degree of convenience" at ori-
- gin and destination. However, sufficient discrepancies exist to
- warrant measuring the diurnal distribution, from which the
- busy-hour/day ratio may be calculated.
-
- Where measurement data is not available, a good starting point
- is Recommendation E.523. From the theoretical distributions found
- in Recommendation E.523, one finds variations in the busy-hour/day
- ratio from 10% for 0 to 2 hours time difference and up to 13.5% for
- 7 hours time difference.
-
- As described above, the composite strategy is implemented as
- an accounting-based procedure. However, it may be more practical
- for some Administrations to measure d and h based on occupied time,
- derived from available call recording equipment.
-
-
-
-
-
-
-
-
-
- A.2.5 Efficiency factor (e)
-
-
- The efficiency factor (ratio of busy-hour paid time to
- busy-hour occupied time, e ) converts the paid time into a measure
- of total circuit occupancy. It is therefore necessary to include
- all occupied circuit time in the measurement of this ratio, and not
- merely circuit time taken up in establishing paid calls. For exam-
- ple, the measurement of total circuit occupied time should include
- the occupied time for paid calls (time from circuit seizure to cir-
- cuit clearance) and, in addition, the occupied time for directory
- inquiry calls, test calls, service calls, ineffective attempts and
- other classes of unpaid traffic handled during the busy hour.
-
- There is a tendency for the efficiency to change with time. In
- this regard, efficiency is mainly a function of operating method
- (manual, semi-automatic, international subscriber dialling), the
- B-subscriber's availability, and the quality of the distant net-
- work.
-
- Forecasts of the efficiency can be made on the basis of extra-
- polation of past trends together with adjustments for planned
- improvements.
-
- The detailed consideration of efficiency is also an advantage
- from an operational viewpoint in that it may be possible to iden-
- tify improvements that may be made, and quantify the benefits
- deriving from such improvements.
-
- It should be noted that the practical limit for e is generally
- about 0.8 to 0.9 for automatic working.
-
-
- A.2.6 Mean offered busy hour traffic (A)
-
-
- It should be noted that A | s the mean offered busy-hour
- traffic expressed in Erlangs.
-
-
- A.2.7 Use of composite strategy
-
-
- In the case of countries with lower traffic volumes and manual
- operation, the paid-time factors (d and h ) would be available
- from analysis of call vouchers (dockets). For derivation of the
- efficiency e , the manual operator would have to log the busy-hour
- occupied time as well as the paid time during the sampling period.
-
- In countries using stored-program controlled exchanges with
- associated manual assistance positions, computer analysis may aid
- the composite forecasting procedure.
-
- One consequence of the procedure is that the factors d | nd h
- | ive a picture of subscriber behaviour, in that unpaid time
- (inquiry calls, test calls, service calls, etc.) are not included
- in the measurement of these factors. The importance of deriving the
-
-
-
-
-
-
-
-
-
- efficiency, e , during the busy hour, should also be emphasized.
-
-
- ANNEX B
- (to Recommendation E.506)
-
- Example using weighted least squares method
-
-
- B.1 Telex data
-
-
- The telex traffic between the following countries has been
- analyzed:
-
- - Germany (D)
-
- - Denmark (DNK)
-
- - USA (USA)
-
- - Finland (FIN)
-
- - Norway (NOR)
-
- - Sweden (S)
-
- The data consists of yearly observations from 1973 to
- 1984 [19].
-
-
-
- B.2 Forecasting
-
-
- Before using the weighted least squares method, separate fore-
- casts for the traffic matrix have to be made. In this example a
- simple ARIMA (0,2,1) model with logarithmic transformed observa-
- tions without explanatory variables is used for forecasting. It may
- be possible to develop better forecasting models for the telex
- traffic between the various countries. However the main point in
- this example only is to illustrate the use of the weighted least
- squares technique.
-
- Forecasts for 1984 based on observations from 1973 to 1983 are
- given in Table B-1/E.506.
- H.T. [T2.506]
- TABLE B-1/E.506
- Forecasts for telex traffic between Germany
- (D),
- Denmark
- (DNK),
- USA
- (USA), Finland
- (FIN), Norway
- (NOR) and
- Sweden
- (S) in 1984
-
-
-
-
-
-
-
-
-
- ______________________________________________________________________________________________
- From To D DNK USA FIN NOR S Sum Forecasted sum
- ______________________________________________________________________________________________
- D - 4869 12 | 30 2879 2397 5230 28 | 05 27 | 88
- DNK 5196 - 1655 751 1270 1959 10 | 31 10 | 05
- USA 11 | 03 1313 - 719 1657 2401 17 | 93 17 | 09
- FIN 2655 715 741 - 489 1896 6496 6458
- NOR 2415 1255 1821 541 - 1548 7580 7597
- S 4828 1821 2283 1798 1333 - 12 | 63 12 | 53
- ______________________________________________________________________________________________
- Sum 26 | 97 9973 19 | 30 6688 7146 13 | 34
- ______________________________________________________________________________________________
- Forecasted sum 26 | 97 9967 19 | 53 6659 7110 12 | 14
- ______________________________________________________________________________________________
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- Tableau B-1/E.506 [T2.506], p.
-
-
- It should be noticed that there is no consistency between row
- and column sum forecasts and forecasts of the elements in the
- traffic matrix. For instance, the sum of forecasted outgoing telex
- traffic from Germany is 28 | 05, while the forecasted row sum is 27
- | 88.
-
- To adjust the forecasts to get consistency and to utilize both
- row/column forecasts and forecasts of the traffic elements the
- weighted least squares method is used.
-
-
-
- B.3 Adjustment of the traffic matrix forecasts
-
-
- To be able to use the weighted least squares method, the
- weights and the separate forecasts are needed as input. The
- separate forecasts are found in Table B-2/E.506, while the weights
- are based on the mean squared one step ahead forecasting errors.
-
- Let yt | be the traffic at time t . The ARIMA (0,2,1) model
- with logarithmic transformed data is given by:
-
- zt= (1 - B)2 | n yt= (1 - -B)
- at
-
-
- or
-
- zt= at- -at\d\u(em1
-
-
-
- where
-
- zt= ln yt- 2 ln yt\d\u(em1+ ln yt\d\u(em2
-
-
-
-
-
-
-
-
-
- at is white noise,
-
- - is a parameter,
-
- B is the backwards shift operator.
-
- The mean squared one step ahead forecasting error of zt | is:
-
- MSQ =
- [Formula Deleted]
-
-
-
- where
-
- /*^zt\d\u(em1(1) is the one step ahead forecast.
-
- The results of using the weighted least squares method is
- found in Table B-3/E.506 and show that the factors in
- Table B-1/E.506 have been adjusted. In this example only minor
- changes have been performed because of the high conformity in the
- forecasts of row/column sums and traffic elements.
-
-
- H.T. [T3.506]
- TABLE B-2/E.506
- Inverse weights as mean as squared one step ahead forecasting
-
- errors
- of telex traffic (100^-^4) between
- Germany
- (D), Denmark
- (DNK),
- USA
- (USA), Finland
- (FIN),
- Norway
- (NOR) and Sweden
- (S) in 1984
-
- ___________________________________________________________________
- From To D DNK USA FIN NOR S Sum
- ___________________________________________________________________
- D - 28.72 13.18 11.40 8.29 44.61 7.77
- DNK 5.91 - 43.14 18.28 39.99 18.40 10.61
- USA 23.76 39.19 - 42.07 50.72 51.55 21.27
- FIN 23.05 12.15 99.08 - 34.41 19.96 17.46
- NOR 21.47 40.16 132.57 24.64 - 17.15 20.56
- S 6.38 12.95 28.60 28.08 8.76 - 6.48
- ___________________________________________________________________
- Sum 6.15 3.85 14.27 9.55 12.94 8.53
- ___________________________________________________________________
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-
- Tableau B-2/E.506 [T3.506], p.4
-
-
-
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-
-
-
- H.T. [T4.506]
- TABLE B-3/E.506
- Adjusted telex forecasts using the weighted least
- squares method
-
- _______________________________________________________________________
- From To D DNK USA FIN NOR S Sum
- _______________________________________________________________________
- D - 4850 12 | 84 2858 2383 5090 27 | 65
- DNK 5185 - 1674 750 1257 1959 10 | 25
- USA 11 | 01 1321 - 717 1644 2407 17 | 90
- FIN 2633 715 745 - 487 1891 6471
- NOR 2402 1258 1870 540 - 1547 7617
- S 4823 1817 2307 1788 1331 - 12 | 66
- _______________________________________________________________________
- Sum 26 | 44 9961 19 | 80 6653 7102 12 | 94
- _______________________________________________________________________
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- Tableau B-3/E.506 [T4.506], p.5
-
- ANNEX C
- (to Recommendation E.506)
-
- Description of a top down procedure
-
-
- Let
-
-
- XT be the traffic forecast on an aggregated level,
-
- Xi be the traffic forecast to country i ,
-
- sT the estimated standard deviation of the aggregated
- forecast,
-
- si the estimated standard deviation of the forecast to
- country i .
-
- Usually
- X
- T /
- i
- ~ Xi,
- (C-1)
-
-
- so that it is necessary to find a correction
-
- [X `
- i] of [Xi]
- and [X `
- T] of [XT]
-
-
-
- by minimizing the expression
-
-
-
-
-
-
-
-
-
-
- subject to
-
- where ( and [(i] are chosen to be
-
-
-
- The solution of the optimization problem gives the values [X `
- i]:
-
- A closer inspection of the data base may result in other
- expressions for the coefficients [(i], i = 0, 1, . | | On some
- occasions, it will also be reasonable to use other criteria for
- finding the corrected forecasting values [X ` i]. This is shown in
- the top down example in Annex D.
-
- If, on the other hand, the variance of the top forecast XTis
- fairly small, the following procedure may be chosen:
-
- The corrections [Xi] are found by minimizing the expression
-
- subject to
-
- If (i, i = 1, 2, . | | is chosen to be the inverse of the
- estimated variances, the solution of the optimization problem is
- given by
- ANNEX D
- (to Recommendation E.506)
-
- Example of a top down modelling method
-
-
- The model for forecasting telephone traffic from Norway to the
- European countries is divided into two separate parts. The first
- step is an econometric model for the total traffic from Norway to
- Europe. Thereafter, we apply a model for the breakdown of the total
- traffic on each country.
-
-
-
-
- D.1 Econometric model of the total traffic from Norway to
- Europe
-
-
- With an econometric model we try to explain the development in
- telephone traffic, measured in charged minutes, as a function of
- the main explanatory variables. Because of the lack of data for
- some variables, such as tourism, these variables have had to be
- omitted in the model.
-
- The general model may be written:
- X
- t = e
- K x GNP $$Ei:a :t _ x P $$Ei:b
- :t _
- x A $$Ei:c :t _ x e
- u
-
-
-
-
-
-
-
-
-
- t
- (t = 1, 2, . | | ,
- N )
- (D-1)
-
-
- where:
-
- Xt is the demand for telephone traffic from Norway to
- Europe at time t (charged minutes).
-
- GNPt is the gross national product in Norway at time t
- (real prices).
-
- Pt is the index of charges for traffic from Norway to
- Europe at time t (real prices).
-
-
- At is the percentage direct-dialled telephone traffic from
- Norway to Europe (to take account of the effect of automation). For
- statistical reasons (i.e. impossibility of taking logarithm of
- zero) Atgoes from 1 to 2 instead of from 0 to 1.
-
- K is the constant.
-
- a is the elasticity with respect to GNP .
-
- b is the price elasticity.
-
- c is the elasticity with respect to automation.
-
- ut is the stochastic variable, summarizing the impact
- of those variables that are not explicitly introduced in the model
- and whose effects tend to compensate each other (expectation of
- ut = 0 and var ut = ~2).
-
- By applying regression analysis (OLSQ) we have arrived at the
- coefficients (elasticities) in the forecasting model for telephone
- traffic from Norway to Europe given in Table D-1/E.506 (in our cal-
- culations we have used data for the period 1951-1980).
-
- The t | tatistics should be compared with the Student's Dis-
- tribution with N | (em | fId degrees of freedom, where N is the
- number of observations and d is the number of estimated parameters.
- In this example, N = 30 and d = 4.
-
- The model "explains" 99.7% of the variation in the demand for
- telephone traffic from Norway to Europe in the period 1951-1980.
-
- From this logarithmic model it can be seen that:
-
- - an increase in GNP of 1% causes an increase in
- the telephone traffic of 2.80%,
-
- - an increase of 1% in the charges, measured in
- real prices, causes a decrease in the telephone traffic of 0.26%,
- and
-
-
-
-
-
-
-
-
-
- - an increase of 1% in Atcauses an increase in the
- traffic of 0.29%.
-
- We now use the expected future development in charges to
- Europe, in GNP, and in the future automation of traffic to Europe
- to forecast the development in telephone traffic from Norway to
- Europe from the equation:
- X
- t = e
- t
- -16.095
- x GNP
- t
- 2.80
- x
- P
- t u
- -0.26
- x A
- t
- 0.29
-
- (D-2)
-
-
- H.T. [T5.506]
- TABLE D-1/E.506
-
- ____________________________________________________
- Coefficients Estimated values t | statistics
- ____________________________________________________
- K -16.095 -4.2
- a - 2.799 - 8.2
- b - 0.264 -1.0
- c - 0.290 - 2.1
- ____________________________________________________
-
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- Table D-1/E.506 [T5.506], p.
-
-
-
-
-
- D.2 Model for breakdown of the total traffic from Norway to
- Europe
-
-
- The method of breakdown is first to apply the trend to fore-
- cast the traffic to each country. However, we let the trend become
- less important the further into the period of forecast we are, i.e.
- we let the trend for each country converge to the increase in the
- total traffic to Europe. Secondly, the traffic to each country is
- adjusted up or down, by a percentage that is equal to all coun-
- tries, so that the sum of the traffic to each country equals the
- forecasted total traffic to Europe from equation (D-2).
-
-
- Mathematically, the breakdown model can be expressed as fol-
- lows:
-
-
-
-
-
-
-
-
-
-
- Calculation of the trend for country i:
- R
- it
- = b
- i + a
- i x t , i = 1, . | | ,
- 34 t = 1, . | | , N
- (D-3)
-
-
- where
-
- R it = fIX tfR
- _________ , i.e country i 's share of the total
- traffic to Europe.
-
- X it is the traffic to country i at time t
-
- Xt is the traffic to Europe at time t
-
- t is the trend variable
-
- aiand biare two coefficients specific to country i ; i.e. aiis
- country i 's trend. The coefficients are estimated by using regres-
- sion analysis, and we have based calculations on observed traffic
- for the period 1966-1980.
-
- The forecasted shares | or country i | s then calculated by
- R it = R iN + a
- i
- x (t - N ) x
- e
- -
- 0
- ______
-
- (D-4)
-
-
- where N | s the last year of observation, and e is the exponential
- function.
-
- The factor e - 0
- ______ is a correcting factor which ensures
- that the growth in the telephone traffic -v'5p' to each country
- will converge towards the growth of total traffic to Europe after
- the adjustment made in Equation (D-6).
-
- To have the sum of the countries' shares equal one, it is
- necessary that
- i
- ~ R
- it
- = 1
- (D-5)
-
-
-
-
- This we obtain by setting the adjusted share, R it , equal to
-
-
-
-
-
-
-
-
-
-
-
- Each country's forecast traffic is then calculated by multi-
- plying the total traffic to Europe, Xt, by each country's share of
- the total traffic:
- X
- it
- = R
- it
- x X
- t
- (D-7)
-
-
-
-
- D.3 Econometric model for telephone traffic from Norway to
- Central and South America, Africa, Asia, and Oceania .
-
-
- For telephone traffic from Norway to these continents we have
- used the same explanatory variables and estimated coefficients.
- Instead of gross national product, our analysis has shown that for
- the traffic to these continents the number of telephone stations
- within each continent are a better and more significant explanatory
- variable.
-
- After using cross-section/time-series simultaneous estimation
- we have arrived at the coefficients in Table D-2/E.506 for the
- forecasting model for telephone traffic from Norway to these con-
- tinents (for each continent we have based our calculations on data
- for the period 1961-1980):
-
-
- H.T. [T6.506]
- TABLE D-2/E.506
-
- __________________________________________________________
- Coefficients Estimated values t | statistics
- __________________________________________________________
- Charges -1.930 -5.5
- Telephone stations - 2.009 - 4.2
- Automation - 0.5 - -
- __________________________________________________________
-
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-
-
-
-
-
-
- Table D-2/E.506 [T6.506], p.
-
-
- We then have R 2 = 0.96. The model may be written:
- X
- k
- t = e
- K x
- (TS
- k
- t )
- 2.009
- x
- (P
-
-
-
-
-
-
-
-
-
- k
- t )
- 1.930
- x
- (A
- k
- t )
- 0.5
-
- (D-8)
-
-
- where
-
- X k
- t is the telephone traffic to continent k (k =
- Central America, . | | , Oceania) at time t ,
-
- e K is the constant specific to each continent. For
- telephone traffic from Norway to:
-
- Central America: K 1 = -11.025
-
- South America: K 2 = -12.62
-
- Africa: K 3 = -11.395
-
- Asia: K 4 = -15.02
-
- Oceania: K 5 = -13.194
-
- TS k
- t is the number of telephone stations within
- continent k at time t ,
-
- P k
- t is the index of charges, measured in real prices, to
- continent k at time t , and
-
- A k
- t is the percentage direct-dialled telephone
- traffic to continent k .
-
- Equation (D-8) is now used - together with the expected future
- development in charges to each continent, future development in
- telephone stations on each continent and future development in
- automation of telephone traffic from Norway to the continent - to
- forecast the future development in telephone traffic from Norway to
- the continent.
-
-
-
- References
-
-
- [1] ABRAHAM (A.) and LEDOLTER (J.): Statistical methods for
- forecasting. J. Wiley , New York, 1983.
-
- [2] ALDRIN (M.): Forecasting time series with missing
- observations. Stat 15/86 Norwegian Computing Center , 1986.
-
-
-
-
-
-
-
-
-
-
- [3] ANSLEY (C. | .) and KOHN (R.): Estimation, filtering
- and smoothing in state space models with incomplete specified ini-
- tial conditions. The Annals of Statistics , 13, pp. 1286-1316,
- 1985.
-
- [4] BARHAM (S. | .) and DUNSTAN (F. | . | .): Missing
- values in time series. Time Series Analysis: Theory and Practice 2
- : Anderson, O. | ., ed., pp. 25-41, North Holland, Amsterdam, 1982.
-
- [5] B/LVIKEN (E.): Forecasting telephone traffic using Kal-
- man Filtering: Theoretical considerations. Stat 5/86 Norwegian Com-
- puting Center , 1986.
-
- [6] CHEMOUIL (P.) and GARNIER (B.): An adaptive short-term
- traffic forecasting procedure using Kalman Filtering.
- XI International Teletraffic Congress , Kyoto, 1985.
-
- [7] HARRISON (P. | .) and STEVENS (C. | .): Bayesian fore-
- casting. Journal of Royal Statistical Society . Ser B 37,
- pp. 205-228, 1976.
-
- [8] HARVEY (A. | .) and PIERSE (R. | .): Estimating missing
- observations in econometric time series. Journal of American Sta-
- tistical As. , 79, pp. 125-131, 1984.
-
- [9] JONES (R. | .): Maximum likelihood fitting of ARMA
- models to time series with missing observations. Technometrics ,
- 22, No. 3, pp. 389-396, 1980.
-
- [10] JONES (R. | .): Time series with unequally spaced
- data. Handbook of Statistics 5. ed. Hannah, E. | ., et al.,
- pp. 157-177, North Holland, Amsterdam, 1985.
-
- [11] KRUITHOF (J.): Telefoonverkeersrekening. De Ingenieur
- , 52, No. 8, 1937.
-
-
- [12] MORELAND (J. | .): A robust sequential projection
- algorithm for traffic load forecasting. The Bell Technical Journal
- , 61, pp. 15-38, 1982.
-
- [13] PACK (C. | .) and WHITAKER (B. | .): Kalman Filter
- models for network forecasting. The Bell Technical Journal , 61,
- pp. 1-14, 1982.
-
- [14] STORDAHL (K.) and HOLDEN (L.): Traffic forecasting
- models based on top down and bottom up models. ITC 11 , Kyoto,
- 1985.
-
- [15] SZELAG (C. | .): A short-term forecasting algorithm
- for trunk demand servicing. The Bell Technical Journal , 61,
- pp. 67-96, 1982.
-
- [16] TU (M.) and PACK (D.): Improved forecasts for local
- telecommunications network. 6th International Forecasting Sympo-
- sium, Paris, 1986.
-
-
-
-
-
-
-
-
-
-
- [17] WRIGHT (D. | .): Forecasting irregularly spaced data:
- An extension of double exponential smoothing. Computer and
- Engineering , 10, pp. 135-147, 1986.
-
- [18] WRIGHT (D. | .): Forecasting data published at irreg-
- ular time intervals using an extension of Holt's method. Management
- science , 32, pp. 499-510, 1986.
-
- [19] Table of international telex relations and traffic ,
- ITU, Geneva, 1973-1984.
-
-
- Recommendation E.507
-
-
- MODELS FOR FORECASTING INTERNATIONAL TRAFFIC
-
-
-
-
- 1 Introduction
-
-
- Econometric and time series model development and forecasting
- requires familiarity with methods and techniques to deal with a
- range of different situations. Thus, the purpose of this Recommen-
- dation is to present some of the basic ideas and leave the explana-
- tion of the details to the publications cited in the reference
- list. As such, this Recommendation is not intended to be a complete
- guide to econometric and time series modelling and forecasting.
-
- The Recommendation also gives guidelines for building various
- forecasting models: identification of the model, inclusion of
- explanatory variables, adjustment for irregularities, estimation of
- parameters, diagnostic checks, etc.
-
- In addition the Recommendation describes various methods for
- evaluation of forecasting models and choice of model.
-
-
- 2 Building the forecasting model
-
-
- This procedure can conveniently be described as four consecu-
- tive steps. The first step consists in finding a useful class of
- models to describe the actual situation. Examples of such classes
- are simple models, smoothing models, autoregressive models, autore-
- gressive integrated moving average (ARIMA) models or econometric
- models. Before choosing the class of models, the influence of
- external variables should be analyzed. If special external vari-
- ables have significant impact on the traffic demand, one ought to
- _________________________
- The old Recommendation E.506 which appeared in the Red
- Book was split into two Recommendations, revised E.506
- and new E.507, and considerable new material was added
- to both.
-
-
-
-
-
-
-
-
-
-
- include them in the forecasting models, provided enough historical
- data are available.
-
- The next step is to identify one tentative model in the class
- of models which have been chosen. If the class is too extensive to
- be conveniently fitted directly to data, rough methods for identi-
- fying subclasses can be used. Such methods of model identification
- employ data and knowledge of the system to suggest an appropriate
- parsimonious subclass of models. The identification procedure may
- also, in some occasions, be used to yield rough preliminary esti-
- mates of the parameters in the model. Then the tentative model is
- fitted to data by estimating the parameters. Usually, maximum
- likelihood estimators or least square estimators are used.
-
- The next step is to check the model. This procedure is often
- called diagnostic checking. The object is to find out how well the
- model fits the data and, in case the discrepancy is judged to be
- too severe, to indicate possible remedies. The outcome of this step
- may thus be acceptance of the model if the fit is acceptable. If on
- the other hand it is inadequate, it is an indication that new ten-
- tative models may in turn be estimated and subjected to diagnostic
- checking.
-
-
- In Figure 1/E.507 the steps in the model building procedure
- are illustrated.
-
-
- Figure 1/E.507, p.
-
-
-
- 3 Various forecasting models
-
-
- The objective of S 3 is to give a brief overview of the most
- important forecasting models. In the GAS 10 Manual on planning data
- and forecasting methods [5], a more detailed description of the
- models is given.
-
-
- 3.1 Curve fitting models
-
-
- In curve fitting models the traffic trend is extrapolated by
- calculating the values of the parameters of some function that is
- expected to characterize the growth of international traffic over
- time. The numerical calculations of some curve fitting models can
- be performed by using the least squares method.
-
- The following are examples of common curve fitting models used
- for forecasting international traffic:
- Linear: Yt = a + bt (3-1)
- Parabolic: Yt = a + bt + ct 2 (3-2)
- Exponential: Yt = ae t (3-3)
- Logistic: Yt = [Formula Deleted]
-
- Gompertz: Yt = M (a ) t (3-5)
-
-
-
-
-
-
-
-
-
- where
-
- Ytis the traffic at time t ,
-
- a, b, c | are parameters,
-
- M | is a parameter describing the saturation level.
-
- The various trend curves are shown in Figures 2/E.507 and
- 3/E.507.
-
- The logistic and Gompertz curves differ from the linear, para-
- bolic and exponential curves by having saturation or ceiling level.
- For further study see [10].
-
-
-
- FIGURE 2/E.507, p.9
-
-
-
- FIGURE 3/E.507 DIMINUER LA FIGURE, p.10
-
-
-
-
-
- 3.2 Smoothing models
-
-
- By using a smooth process in curve fitting, it is possible to
- calculate the parameters of the models to fit current data very
- well but not necessarily the data obtained from the distant past.
-
- The best known smoothing process is that of the moving aver-
- age. The degree of smoothing is controlled by the number of most
- recent observations included in the average. All observations
- included in the average have the same weight.
-
- In addition to moving average models, there exists another
- group of smoothing models based on weighting the observations. The
- most common models are:
-
- - simple exponential smoothing,
-
- - double exponential smoothing,
-
- - discounted regression,
-
- - Holt's method, and
-
- - Holt-Winters' seasonal models.
-
- For example, in the method of exponential smoothing the weight
- given to previous observations decreases geometrically with age
- according to the following equation:
- ut = (1 - a )Yt+ a
-
-
-
-
-
-
-
-
-
- *^m
- t -1
-
- (3-6)
-
-
- where:
-
- Ytis the measured traffic at time t ,
-
- utis the estimated level at time t , and
-
- a | is the discount factor [and (1 - a ) is the smoothing
- parameter].
-
- The impact of past observations on the forecasts is controlled
- by the magnitude of the discount factor.
-
- Use of smoothing models is especially appropriate for
- short-term forecasts. For further studies see [1], [5] and [9].
-
-
- 3.3 Autoregressive models
-
-
- If the traffic demand, Xt, at time t can be expressed as a
- linear combination of earlier equidistant observations of the past
- traffic demand, the process is an autoregressive process. Then the
- model is defined by the expression:
- X
- t = ?71
- 1X
- t -1
- + ?71
- 2X
- t -2
- +
- pX
- t -p
- + a
- t
- (3-7)
-
-
- where
-
- at is white noise at time t ;
-
- ?71k, k = 1, . | | p are the autoregressive parameters.
-
- The model is denoted by AR (p ) since the order of the model is p .
-
- By use of regression analysis the estimates of the parameters
- can be found. Because of common trends the exogenous variables (X t
- -1 , X t -2 , . | | X t -p ) are usually strongly correlated.
- Hence the parameter estimates will be correlated. Furthermore, sig-
- nificance tests of the estimates are somewhat difficult to perform.
-
-
-
-
-
-
-
-
-
- Another possibility is to compute the empirical autocorrela-
- tion coefficients and then use the Yule-Walker equations to esti-
- mate the parameters [?71k]. This procedure can be performed when
- the time series [Xt] are stationary. If, on the other hand, the
- time series are non stationary, the series can often be transformed
- to stationarity e.g., by differencing the series. The estimation
- procedure is given in Annex A, S A.1.
-
-
-
- 3.4 Autoregressive integrated moving average (ARIMA) models
-
-
- An extention of the class of autoregressive models which
- include the moving average models is called autoregressive moving
- average models (ARMA models). A moving average model of order q is
- given by:
- X
- t = a
- t - -
- 1a
- t -1
- - -
- 2a
- t -2
-
- qa
- t -q
-
- (3-8)
-
-
- where
-
- at is white noise at time t ;
-
- [-k] are the moving average parameters
-
- Assuming that the white noise term in the autoregressive
- models in S 3.3 is described by a moving average model, one
- obtains the so-called ARMA (p , q ) model:
- X
- t = ?71
- 1X
- t -1
- + ?71
- 2X
- t -2
- +
- pX
- t -p
- +
- a
- t - -
- 1a
- t -1
- - -
-
-
-
-
-
-
-
-
-
- 2a
- t -2
- . | | - -
- qa
- t -q
-
- (3-9)
-
-
- The ARMA model describes a stationary time series. If the time
- series is non-stationary, it is necessary to difference the series.
- This is done as follow:
-
- Let Ytbe the time series and B the backwards shift operator,
- then
- Xt= (1 - B )t
- (3-10)
-
-
- where
-
- d is the number of differences to have stationarity.
-
- The new model ARIMA ( p, d, q ) is found by inserting equa-
- tion (3-10) into equation (3-9).
-
- The method for analyzing such time series was developed by G.
- | . | . Box and G. | . Jenkins [3]. To analyze and forecast such
- time series it is usually necessary to use a time series program
- package.
-
- As indicated in Figure 1/E.507 a tentative model is identi-
- fied. This is carried out by determination of necessary transforma-
- tions and number of autoregressive and moving average parameters.
- The identification is based on the structure of the autocorrela-
- tions and partial autocorrelations.
-
- The next step as indicated in Figure 1/E.507 is the estimation
- procedure. The maximum likelihood estimates are used. Unfor-
- tunately, it is difficult to find these estimates because of the
- necessity to solve a nonlinear system of equations. For practical
- purposes, a computer program is necessary for these calculations.
- The forecasting model is based on equation (3-9) and the process of
- making forecasts l time units ahead is shown in S A.2.
-
- The forecasting models described so far are univariate fore-
- casting models. It is also possible to introduce explanatory vari-
- ables. In this case the system will be described by a transfer
- function model. The methods for analyzing the time series in a
- transfer function model are rather similar to the methods described
- above.
-
- Detailed descriptions of ARIMA models are given in [1], [2],
- [3], [5], [11], [15] and [17].
-
-
- 3.5 State space models with Kalman Filtering
-
-
-
-
-
-
-
-
-
- State space models are a way to represent discrete-time pro-
- cess by means of difference equations. The state space modelling
- approach allows the conversion of any general linear model into a
- form suitable for recursive estimation and forecasting. A more
- detailed description of ARIMA state space models can be found
- in [1].
-
-
- For a stochastic process such a representation may be of the
- following form:
- Xt\d+\d1= ?71Xt+ Zt+
- wt
- (3-11)
-
-
- and
- Yt= HXt+ vt
- (3-12)
-
-
- where
-
- Xtis an s-vector of state variables in period t ,
-
- Ztis an s-vector of deterministic events,
-
- ?71 is an s xs | ransition matrix that may, in general,
- depend on t ,
-
- wtis an s-vector of random modelling errors,
-
- Ytis a d-vector of measurements in period t ,
-
- H | s a d xs | atrix called the observation matrix, and
-
- vtis a d-vector of measurement errors.
-
- Both wtin equation (3-11) and vtin equation (3-12) are addi-
- tive random sequences with known statistics. The expected value of
- each sequence is the zero vector and wtand vtsatisfy the condi-
- tions:
- E |
- |wfIt(*w $$Ei:T:j_|
- | = Qt`tj
- for all t , j ,
- (3-13)
- E |
- |vfIt(*n $$Ei:T:j_|
- | = Rt`tjfor all t , j ,
-
-
- where
-
- Qtand Rtare nonnegative definite matrices,
-
- and
- _________________________
- A matrix A is nonnegative definite, if and only if, for
- all vectors z, z
- | (>=" | .
-
-
-
-
-
-
-
-
-
-
- `t\djis the Kronecker delta.
-
- Qtis the covariance matrix of the modelling errors and Rtis the
- covariance matrix of the measurement errors; the wtand the vtare
- assumed to be uncorrelated and are referred to as white noise. In
- other words:
- E |
- |vfIt(*w $$Ei:T:j_|
- | = 0 for all t ,
- j ,
- (3-14)
-
-
- and
- E |
- |vfItfIX $$Ei:T: 0_|
- | = 0 for all
- t .
- (3-15)
-
-
- Under the assumptions formulated above, determine Xt\d,\dtsuch
- that:
- E |
- |(XfIt,t(em XfIt) fIT(XfIt,t(em XfIt)|
- |
- = minimum,
- (3-16)
-
- where
-
- Xt\d,\dtis an estimate of the state vector at time t , and
-
- Xtis the vector of true state variables.
-
-
-
-
- The Kalman Filtering technique allows the estimation of state
- variables recursively for on-line applications. This is done in the
- following manner. Assuming that there is no explanatory variable Z
- t, once a new data point becomes available it is used to update the
- model:
- Xt\d,\dt= X
- t,t -1
-
- + Kt(Yt- HX t,t -1
- )
- (3-17)
-
-
- where
-
- Ktis the Kalman Gain matrix that can be computed recur-
- sively [18].
-
- Intuitively, the gain matrix determines how much relative
- weight will be given to the last observed forecast error to correct
- it. To create a k-step ahead projection the following formula is
- used:
- X
- t +k,t
- = ?71
-
-
-
-
-
-
-
-
-
- kXt\d,\dt
- (3-18)
-
-
- where
-
- X t +k,t is an estimate of X t +k given observations Y1,
- Y2, | | | , Yt.
-
- Equations (3-17) and (3-18) show that the Kalman Filtering
- technique leads to a convenient forecasting procedure that is
- recursive in nature and provides an unbiased, minimum variance
- estimate of the discrete time process of interest.
-
- For further studies see [4], [5], [16], [18], [19] and [22].
-
- The Kalman Filtering works well when the data under examina-
- tion are seasonal. The seasonal traffic load data can be
- represented by a periodic time series. In this way, a seasonal Kal-
- man Filter can be obtained by superimposing a linear growth model
- with a seasonal model. For further discussion of seasonal Kalman
- Filter techniques see [6] and [20].
-
-
- 3.6 Regression models
-
-
- The equations (3-1) and (3-2) are typical regression models.
- In the equations the traffic, Yt, is the dependent (or explanatory)
- variable, while time t is the independent variable.
-
- A regression model describes a linear relation between the
- dependent and the independent variables. Given certain assumptions
- ordinary least squares (OLS) can be used to estimate the parame-
- ters.
-
- A model with several independent variables is called a multi-
- ple regression model. The model is given by:
- Yt= |0+ |1X1t+
- |2X2t+ | | | +
- |k\dt+ ut
-
- (3-19)
-
-
- where
-
- Ytis the traffic at time t ,
-
- |i, i = 0, 1, . | | , k are the parameters,
-
- Xi\dt, ie= 1, 2, . | | , k is the value of the indepen-
- dent variables at time t ,
-
- utis the error term at time t .
-
-
-
-
-
-
-
-
-
-
- Independent or explanatory variables which can be used in the
- regression model are, for instance, tariffs, exports, imports,
- degree of automation. Other explanatory variables are given in S 2
- "Base data for forecasting" in Recommendation E.506.
-
- Detailed descriptions of regression models are given in [1],
- [5], [7], [15] and [23].
-
-
- 3.7 Econometric models
-
-
- Econometric models involve equations which relate a variable
- which we wish to forecast (the dependent or endogenous variable) to
- a number of socio-economic variables (called independent or expla-
- natory variables). The form of the equations should reflect an
- expected
-
-
- casual relationship between the variables. Given an assumed
- model form, historical or cross sectional data are used to estimate
- coefficients in the equation. Assuming the model remains valid over
- time, estimates of future values of the independent variables can
- be used to give forecasts of the variables of interest. An example
- of a typical econometric model is given in Annex C.
-
- There is a wide spectrum of possible models and a number of
- methods of estimating the coefficients (e.g., least squares, vary-
- ing parameter methods, nonlinear regression, etc.). In many
- respects the family of econometric models available is far more
- flexible than other models. For example, lagged effects can be
- incorporated, observations weighted, ARIMA residual models sub-
- sumed, information from separate sections pooled and parameters
- allowed to vary in econometric models, to mention a few.
-
- One of the major benefits of building an econometric model to
- be used in forecasting is that the structure or the process that
- generates the data must be properly identified and appropriate
- causal paths must be determined. Explicit structure identification
- makes the source of errors in the forecast easier to identify in
- econometric models than in other types of models.
-
- Changes in structures can be detected through the use of
- econometric models and outliers in the historical data are easily
- eliminated or their influence properly weighted. Also, changes in
- the factors affecting the variables in question can easily be
- incorporated in the forecast generated from an econometric model.
-
- Often, fairly reliable econometric models may be constructed
- with less observations than that required for time series models.
- In the case of pooled regression models, just a few observations
- for several cross-sections are sufficient to support a model used
- for predictions.
-
- However, care must be taken in estimating the model to satisfy
- the underlying assumptions of the techniques which are described in
- many of the reference works listed at the end of this
-
-
-
-
-
-
-
-
-
- Recommendation. For example the number of independent variables
- which can be used is limited by the amount of data available to
- estimate the model. Also, independent variables which are corre-
- lated to one another should be avoided. Sometimes correlation
- between the variables can be avoided by using differenced or
- detrended data or by transformation of the variables. For further
- studies see [8], [12], [13], [14] and [21].
-
-
- 4 Discontinuities in traffic growth
-
-
-
- 4.1 Examples of discontinuities
-
-
- It may be difficult to assess in advance the magnitude of a
- discontinuity. Often the influence of the factors which cause
- discontinuties is spread over a transitional period, and the
- discontinuity is not so obvious. Furthermore, discontinuities aris-
- ing, for example, from the introduction of international subscriber
- dialling are difficult to identify accurately, because changes in
- the method of working are usually associated with other changes
- (e.g. tariff reductions).
-
- An illustration of the bearing of discontinuities on traffic
- growth can be observed in the graph of Figure 4/E.507.
-
- Discontinuities representing the doubling - and even more - of
- traffic flow are known. It may also be noted that changes could
- occur in the growth trend after discontinuities.
-
- In short-term forecasts it may be desirable to use the trend
- of the traffic between discontinuities, but for long-term forecasts
- it may be desirable to use a trend estimate which is based on
- long-term observations, including previous discontinuities.
-
- In addition to random fluctuations due to unpredictable
- traffic surges, faults, etc., traffic measurements are also subject
- to systematic fluctuations, due to daily or weekly traffic flow
- cycles, influence of time differences, etc.
-
-
- 4.2 Introduction of explanatory variables
-
-
- Identification of explanatory variables for an econometric
- model is probably the most difficult aspect of econometric model
- building. The explanatory variables used in an econometric model
- identify the main sources of influence on the variable one is con-
- cerned with. A list of explanatory variables is given in
- Recommendation E.506, S 2.
-
-
-
- Figure 4/E.507, p.
-
-
-
-
-
-
-
-
-
-
- Economic theory is the starting point for variable selection.
- More specifically, demand theory provides the basic framework for
- building the general model. However, the description of the struc-
- ture or the process generating the data often dictate what vari-
- ables enter the set of explanatory variables. For instance, techno-
- logical relationships may need to be incorporated in the model in
- order to appropriately define the structure.
-
- Although there are some criteria used in selecting explanatory
- variables [e.g., R | 2, Durbin-Watson (D-W) statistic, root mean
- square error (RMSE), ex-post forecast performance, explained in the
- references], statistical problems and/or availability of data
- (either historical or forecasted) limit the set of potential expla-
- natory variables and one often has to revert to proxy variables.
- Unlike pure statistical models, econometric models admit explana-
- tory variables, not on the basis of statistical criteria alone but,
- also, on the premise that causality is, indeed, present.
-
- A completely specified econometric model will capture turning
- points. Discontinuities in the dependent variable will not be
- present unless the parameters of the model change drastically in a
- very short time period. Discontinuities in the growth of telephone
- traffic are indications that the underlying market or technological
- structure have undergone large changes.
-
- Sustained changes in the growth of telephone demand can either
- be captured through varying parameter regression or through the
- introduction of a variable that appears to explain the discon-
- tinuity (e.g., the introduction of an advertising variable if
- advertising is judged to be the cause of the structural change).
- Once-and-for-all, or step-wise discontinuities, cannot be handled
- by the introduction of explanatory changes: dummy variables can
- resolve this problem.
-
-
- 4.3 Introduction of dummy variables
-
-
- In econometric models, qualitative variables are often
- relevant; to measure the impact of qualitative variables , dummy
- variables are used. The dummy variable technique uses the value 1
- for the presence of the qualitative attribute that has an impact on
- the dependent variable and 0 for the absence of the given attri-
- bute.
-
-
- Thus, dummy variables are appropriate to use in the case where
- a discontinuity in the dependent variable has taken place. A dummy
- variable, for example, would take the value of zero during the his-
- torical period when calls were operator handled and one for the
- period for which direct dial service is available.
-
- Dummy variables are often used to capture seasonal effects in
- the dependent variable or when one needs to eliminate the effect of
- an outlier on the parameters of a model, such as a large jump in
- telephone demand due to a postal strike or a sharp decline due to
- facility outages associated with severe weather conditions.
-
-
-
-
-
-
-
-
-
- Indiscriminate use of dummy variables should be discouraged
- for two reasons:
-
- 1) dummy variables tend to absorb all the explana-
- tory power during discontinuties, and
-
- 2) they result in a reduction in the degrees of
- freedom.
-
-
- 5 Assessing model specification
-
-
-
- 5.1 General
-
-
- In this section methods for testing the significance of the
- parameters and also methods for calculating confidence intervals
- are presented for some of the forecasting models given in S 3. In
- particular the methods relating to regression analysis and time
- series analysis will be discussed.
-
- All econometric forecasting models presented here are
- described as regression models. Also the curve fitting models given
- in S 3.1 can be described as regression models.
-
- An exponential model given by
- Z
- t = ae
- bt
- | (mu | fIut
- (5-1)
-
-
- may be transformed to a linear form
- ln Z
- t = ln a + bt + ln ut
- (5-2)
-
-
- or
- Y
- t = |
- 0 + |
- 1Xt+ at
- (5-3)
-
-
- where
-
- Yt = ln Zt
- |0 = ln a
-
- |1 = b
-
-
-
-
-
-
-
-
-
-
- Xt = t
-
- at = ln ut(white noise).
-
-
- 5.2 Autocorrelation
-
-
- A good forecasting model should lead to small autocorrelated
- residuals. If the residuals are significantly correlated, the
- estimated parameters and also the forecasts may be poor. To check
- whether the errors are correlated, the autocorrelation function rk,
- k = 1, 2, . | | is calculated. rkis the estimated autocorrela-
- tion of residuals at lag k . A way to detect autocorrelation among
- the residuals is to plot the autocorrelation function and to per-
- form a Durbin-Watson test. The Durbin-Watson statistic is:
-
- where
-
- et is the estimated residual at time t ,
-
- N is the number of observations.
-
-
-
- 5.3 Test of significance of the parameters
-
-
- One way to evaluate the forecasting model is to analyse the
- impact of different exogenous variables. After estimating the
- parameters in the regression model, the significance of the parame-
- ters has to be tested.
-
- In the example of an econometric model in Annex C, the
- estimated values of the parameters are given. Below these values
- the estimated standard deviation is given in parentheses. As a rule
- of thumb, the parameters are considered as significant if the abso-
- lute value of the estimates exceeds twice the estimated standard
- deviation. A more accurate way of testing the significance of the
- parameters is to take into account the distributions of their esti-
- mators.
-
- The multiple correlation coefficient (or coefficient of deter-
- mination ) may be used as a criterion for the fitting of the equa-
- tion.
-
- The multiple correlation coefficient, R 2, is given by:
-
- If the multiple correlation coefficient is close to 1 the fit-
- ting is satisfactory. However, a high R 2 does not imply an accu-
- rate forecast.
-
- In time series analysis, the discussion of the model is car-
- ried out in another way. As pointed out in S 3.4, the number of
- autoregressive and moving average parameters in an ARIMA model is
- determined by an identification procedure based on the structure of
- the autocorrelation and partial autocorrelation function.
-
-
-
-
-
-
-
-
-
- The estimation of the parameters and their standard deviations
- is performed by an iterative nonlinear estimation procedure. Hence,
- by using a time series analysis computer program, the estimates of
- the parameters can be evaluated by studying the estimated standard
- deviations in the same way as in regression analysis.
-
- An overall test of the fitting is based on the statistic
-
- where riis the estimated autocorrelation at lag i and d is the
- number of parameters in the model. When the model is adequate, Q N
- -d is approximately chi-square distributed with N - d degrees of
- freedom. To test the fitting, the value Q N -d can be compared
- with fractiles of the chi-square distribution.
-
-
- 5.4 Validity of exogenous variables
-
-
- Econometric forecasting models are based on a set of exogenous
- variables which explain the development of the endogenous variable
- (the traffic demand). To make forecasts of the traffic demand, it
- is necessary to make forecasts of each of the exogenous variables.
- It is very important to point out that an exogenous variable should
- not be included in the forecasting model if the prediction of the
- variable is less confident than the prediction of the traffic
- demand.
-
- Suppose that the exact development of the exogenous variable
- is known which, for example, is the case for the simple models
- where time is the explanatory variables. If the model fitting is
- good and the white noise is normally distributed with expectation
- equal to zero, it is possible to calculate confidence limits for
- the forecasts. This is easily done by a computer program.
-
- On the other hand, the values of most of the explanatory vari-
- ables cannot be predicted exactly. The confidence of the prediction
- will then decrease with the number of periods. Hence, the explana-
- tory variables will cause the confidence interval of the forecasts
- to increase with the number of the forecast periods. In these
- situations it is difficult to calculate a confidence interval
- around the forecasted values.
-
-
- If the traffic demand can be described by an autoregressive
- moving average model, no explanatory variables are included in the
- model. Hence, if there are no explanatory variable in the model,
- the confidence limits of the forecasting values can be calculated.
- This is done by a time series analysis program package.
-
-
- 5.5 Confidence intervals
-
-
- Confidence intervals, in the context of forecasts, refer to
- statistical constructs of forecast bounds or limits of prediction.
- Because statistical models have errors associated with them, param-
- eter estimates have some variability associated with their values.
-
-
-
-
-
-
-
-
-
- In other words, even if one has identified the correct forecasting
- model, the influence of endogenous factors will cause errors in the
- parameter estimates and the forecast. Confidence intervals take
- into account the uncertainty associated with the parameter esti-
- mates.
-
- In causal models, another source of uncertainty in the fore-
- cast of the series under study are the predictions of the explana-
- tory variables. This type of uncertainty cannot be handled by con-
- fidence intervals and is usually ignored, even though it may be
- more significant than the uncertainty associated with coefficient
- estimates. Also, uncertainty due to possible outside shocks is not
- reflected in the confidence intervals.
-
- For a linear, static regression model, the confidence interval
- of the forecast depends on the reliability of the regression coef-
- ficients, the size of the residual variance, and the values of the
- explanatory variables. The 95% confidence interval for a forecasted
- value Y N +1 is given by:
- /*^YN(1) - 2*^s YN+1
- /*^YN(1) +
- 2*^s
- (5-7)
-
-
- where /*^YN(1) is the forecast one step ahead and *^s is the stan-
- dard error of the forecast.
-
- This says that we expect, with a 95% probability, that the
- actual value of the series at time N + 1 will fall within the lim-
- its given by the confidence interval, assuming that there are no
- errors associated with the forecast of the explanatory variables.
-
-
- 6 Comparison of alternative forecasting models
-
-
-
- 6.1 Diagnostic check - Model evaluation
-
-
- Tests and diagnostic checks are important elements in the
- model building procedure. The quality of the model is characterized
- by the residuals. Good forecasting models should lead to small
- autocorrelated residuals, the variance of the residuals should not
- decrease or increase and the expectation of the residuals should be
- zero or close to zero. The precision of the forecast is affected by
- the size of the residuals which should be small.
-
- In addition the confidence limits of the parameter estimates
- and the forecasts should be relatively small. And in the same way,
- the mean square error should be small compared with results from
- other models.
-
-
- 6.2 Forecasts of levels versus forecasts of changes
-
-
-
-
-
-
-
-
-
-
- Many econometric models are estimated using levels of the
- dependent and independent variables. Since economic variables move
- together over time, high coefficients of determination are
- obtained. The collinearity among the levels of the explanatory
- variables does not present a problem when a model is used for fore-
- casting purposes alone, given that the collinearity pattern in the
- past continues to exist in the future. However, when one attempts
- to measure structural coefficients (e.g., price and income elasti-
- cities) the collinearity of the explanatory variables (known as
- multicollinearity) renders the results of the estimated coeffi-
- cients unreliable.
-
- To avoid the multicollinearity problem and generate benchmark
- coefficient estimates and forecasts, one may use changes of the
- variables (first difference or first log difference which is
- equivalent to a percent change) to estimate a model and forecast
- from that model. Using changes of variables to estimate a model
- tends to remove the effect of multicollinearity and produce more
- reliable coefficient estimates by removing the common effect of
- economic influences on the explanatory variables.
-
-
- By generating forecasts through levels of and changes in the
- explanatory variables, one may be able to produce a better forecast
- through a reconciliation process. That is, the models are adjusted
- so that the two sets of forecasts give equivalent results.
-
-
- 6.3 Ex-post forecasting
-
-
- Ex-post forecasting is the generation of a forecast from a
- model estimated over a sub-sample of the data beginning with the
- first observation and ending several periods prior to the last
- observation. In ex-post forecasting, actual values of the explana-
- tory variables are used to generate the forecast. Also, if fore-
- casted values of the explanatory variables are used to produce an
- ex-post forecast, one can then measure the error associated with
- incorrectly forecasted explanatory variables.
-
- The purpose of ex-post forecasting is to evaluate the fore-
- casting performance of the model by comparing the forecasted values
- with the actuals of the period after the end of the sub-sample to
- the last observation. With ex-post forecasting, one is able to
- assess forecast accuracy in terms of:
-
- 1) percent deviations of forecasted values from
- actual values,
-
- 2) turning point performance,
-
- 3) systematic behaviour of deviations.
-
- Deviations of forecasted values from actual values give a gen-
- eral idea of the accuracy of the model. Systematic drifts in devia-
- tions may provide information for either re-specifying the model or
- adjusting the forecast to account for the drift in deviations. Of
-
-
-
-
-
-
-
-
-
- equal importance in evaluating forecast accuracy is turning point
- performance, that is, how well the model is able to forecast
- changes in the movement of the dependent variable. More criteria
- for evaluating forecast accuracy are discussed below.
-
-
- 6.4 Forecast performance criteria
-
-
- A model might fit the historical data very well. However, when
- the forecasts are compared with future data that are not used for
- estimation of parameters, the fit might not be so good. Hence com-
- parison of forecasts with actual observations may give additional
- information about the quality of the model. Suppose we have the
- time series, Y1, Y2, | | | | , YN, YN\d+\d1, | | | | ,
- YN\d+M.
-
- The M last observations are removed from the time series and
- the model building procedure. The one-step-ahead forecasting error
- is given by:
- eN\d+t= YN\d+t-
- /*^YN\d+t\d\u(em1(1)
- t = 1, 2, | | | | M
- (6-1)
-
-
- where
-
- /*^YN\d+t\d\u(em1(1) is the one-step-ahead forecast.
-
-
- Mean error
-
-
- The mean error, ME, is defined by
-
- ME is a criterium for forecast bias. Since the expectation of
- the residuals should be zero, a large deviation from zero indicates
- bias in the forecasts.
-
-
- Mean percent error
-
-
- The mean percent error, MPE, is defined by
-
-
-
- This statistic also indicates possible bias in the forecasts.
- The criterium measures percentage deviation in the bias. It is not
- recommended to use MPE when the observations are small.
-
-
- Root mean square error
-
-
- The root mean square error, RMSE, of the forecast is defined
-
-
-
-
-
-
-
-
-
- as
-
- RMSE is the most commonly used measure for forecasting preci-
- sion.
-
-
- Mean absolute error
-
-
- The mean absolute error, MAE, is given by
-
-
- Theil's inequality coefficient
-
-
- Theil's inequality coefficient is defined as follows:
-
- Theil's U is preferred as a measure of forecast accuracy
- because the error between forecasted and actual values can be bro-
- ken down to errors due to:
-
- 1) central tendency,
-
- 2) unequal variation between predicted and realized
- changes, and
-
- 3) incomplete covariation of predicted and actual
- changes.
-
- This decomposition of prediction errors can be used to adjust
- the model so that the accuracy of the model can be improved.
-
- Another quality that a forecasting model must possess is abil-
- ity to capture turning points. That is, a forecast must be able to
- change direction in the same time period that the actual series
- under study changes direction. If a model is estimated over a long
- period of time which contains several turning points, ex-post fore-
- cast analysis can generally detect a model's inability to trace
- closely actuals that display turning points.
-
-
- 7 Choice of forecasting model
-
-
-
- 7.1 Forecasting performance
-
-
- Although the choice of a forecasting model is usually guided
- by its forecasting performance, other considerations must receive
- attention. Thus, the length of the forecast period, the functional
- form, and the forecast accuracy of the explanatory variables of an
- econometric model must be considered.
-
- The length of the forecast period affects the decision to use
- one type of a model versus another, along with historical data lim-
- itations and the purpose of the forecasting model. For instance,
-
-
-
-
-
-
-
-
-
- ARIMA models may be appropriate forecasting models for short-term
- forecasts when stability is not an issue, when sufficient histori-
- cal data are available, and when causality is not of interest.
- Also, when the structure that generates the data is difficult to
- identify, one has no choice but to use a forecasting model which is
- based on historical data of the variable of interest.
-
-
- The functional form of the model must also be considered in a
- forecasting model. While it is true that a more complex model may
- reduce the model specification error, it is also true that it will,
- in general, considerably increase the effect of data errors. The
- model form should be chosen to recognize the trade-off between
- these sources of error.
-
- Availability of forecasts for explanatory variables and their
- reliability record is another issue affecting the choice of a fore-
- casting model. A superior model using explanatory variables which
- may not be forecasted accurately can be inferior to an average
- model whose explanatory variables are forecasted accurately.
-
- When market stability is an issue, econometric models which
- can handle structural changes should be used to forecast. When
- causality matters, simple models or ARIMA models cannot be used as
- forecasting tools. Nor can they be used when insufficient histori-
- cal data exist. Finally, when the purpose of the model is to fore-
- cast the effects associated with changes in the factors that influ-
- ence the variable in question, time series models may not be
- appropriate (with the exception, of course, of transfer function
- and multiple time series models).
-
-
- 7.2 Length of forecast period
-
-
- For normal extensions of switching equipment and additions of
- circuits, a forecast period of about six years is necessary. How-
- ever, a longer forecast period may be necessary for the planning of
- new cables or other transmission media or for major plant installa-
- tions. Estimates in the long term would necessarily be less accu-
- rate than short-term forecasts but that would be acceptable.
-
- In forecasting with a statistical model, the length of the
- forecast period is entirely determined by:
-
- a) the historical data available,
-
- b) the purpose or use of the forecast,
-
- c) the market structure that generates the data,
-
- d) the forecasting model used,
-
- e) the frequency of the data.
-
- The historical data available depends upon the period over
- which it has been collected and the frequency of collection (or the
-
-
-
-
-
-
-
-
-
- length of the period over which data is aggregated). A small his-
- torical data base can only support a short prediction interval. For
- example, with 10 or 20 observations
-
- a model can be used to forecast 4-5 periods past the sample
- (i.e. into the future). On the other hand, with 150-200 observa-
- tions, potentially reliable forecasts can be obtained for 30 to
- 50 periods past the sample - other things being equal.
-
- Certainly, the purpose of the forecast affects the number of
- predicted periods. Long range facility planning requires forecasts
- extending 15-20 or more years into the future. Rate change evalua-
- tions may only require forecasts for 2-3 years. Alteration of rout-
- ing arrangements could only require forecasts extending a few
- months past the sample.
-
- Stability of a market, or lack thereof, also affect the length
- of the forecast period. With a stable market structure one could
- conceivably extend the forecast period to equal the historical
- period. However, a volatile market does not afford the same luxury
- to the forecaster; the forecast period can only consist of a few
- periods into the future.
-
- The forecasting models used to generate forecasts do, by their
- nature, influence the decision on how far into the future one can
- reasonably forecast. Structural models tend to perform better than
- other models in the long run, while for short-run predictions all
- models seem to perform equally well.
-
- It should be noted that while the purpose of the forecast and
- the forecasting model affect the length of the forecast, the number
- of periods to be forecasted play a crucial role in the choice of
- the forecasting model and the use to which a forecast is put.
-
-
- ANNEX A
- (to Recommendation E.507)
-
- Description of forecasting procedures
-
-
- A.1 Estimation of autoregressive parameters
-
-
- The empirical autocorrelation at lag k is given by:
- r
- k =
- fIv 0
- _______
- (A-1)
-
-
-
- where
-
- and
-
- N being the total number of observations.
-
- The relation between [rk] and the estimates [/k] of [/k] is
-
-
-
-
-
-
-
-
-
- given by the Yule-Walker equations :
-
- r 1 = / 1 + / 2r 1 + . | | + / pr p -1
- r 2 = / 1r 1 + / 2r 2 + . | | + / pr p -2 x (A-4)
-
- x
-
- x
-
- r p = / 1r p -1 + / 2r p -2 + . | | + / p
-
- Hence the estimators [/k] can be found by solving this system
- of equations.
-
- For computations, an alternative to directly solving the equa-
- tions is the following recursive procedure. Let [ / k , | fIj ] j
- be estimators of the parameters at lag j = 1, 2, . | | , k given
- that the total number of parameters are k . The estimators [/ k +1,
- | fIj ] j are then found by
-
- Defining / p , | fIj = / j , | fIj = 1, 2, . | | , p , the
- forecast of the traffic demand at time t +1 is expressed by:
- X
- t +1
- = /
- 1X
- t + /
- 2X
- t -1
- + . | | +
- /
- pX
- t -p
-
- (A-7)
-
-
-
-
-
- A.2 Forecasting with ARIMA models
-
-
- The forecast l time units ahead is given by:
-
- which means that [Xj] is defined as a forecast when j > t and oth-
- erwise as an actual observation and that [aj] is defined as 0 when
- j > t since white noise has expectation 0. If the observations are
- known ( j t ), then [aj] is equal to the residual.
-
- ANNEX B
- (to Recommendation E.507)
-
- Kalman Filter for a linear trend model
-
-
-
-
-
-
-
-
-
-
-
- To model telephone traffic, it is assumed that there are no
- deterministic changes in the demand pattern. This situation can be
- modelled by setting the deterministic component Ztto zero. Then the
- general state space model is:
-
- Xt\d+\d1= |Xt+ wt
- (B-1)
- Yt= HXt+ vt
-
-
- where
-
- Xt is an s-vector of state variables in period t ,
-
- Yt is a vector of measurements in year t ,
-
- | is an s xs transition matrix that may, in gen-
- eral, depend on t ,
-
- and
-
- wt is an s-vector of random modelling errors,
-
- vt is the measurement error in year t .
-
- For modelling telephone traffic demand, adapt a simple
- two-state, one-data variable model defined by:
-
- and
- yt= xt+ vt
- (B-3)
-
-
-
- where
-
- xt is the true load in year t ,
-
- xt is the true incremental growth in year t ,
-
- yt is the measured load in year t ,
-
- vt is the measurement error in year t .
-
-
- Thus, in our model
-
- The one-step-ahead projection is written as follows:
-
- where
-
- X t +1,t is the projection of the state variable in period t
- + 1 given observations through year t .
-
- The (tand |tcoefficients are the Kalman gain matrices in year
- t . Rewriting the above equation yields:
-
-
-
-
-
-
-
-
-
- xt\d,\dt= (1-(t)x
- t,t -1
- +
- (t
-
- (B-6)
-
-
-
- and
- xt\d,\dt= (1-|t)x
- t,t -1
- + |t(yt- x
- t -1,t -1
- )
- (B-7)
-
-
- The Kalman Filter creates a linear trend for each time series
- being forecast based on the current observation or measurement of
- traffic demand and the previous year's forecast of that demand. The
- observation and forecasted traffic load are combined to produce a
- smoothed load that corresponds to the level of the process, and a
- smoothed growth increment. The Kalman gain values (tand |tcan be
- either fixed or adaptive. In [16] Moreland presents a method for
- selecting fixed, robust parameters that provide adequate perfor-
- mance independent of system noise, measurement error, and initial
- conditions. For further details on the proper selection of these
- parameters see [6], [20] and [22].
-
- ANNEX C
- (to Recommendation E.507)
-
- Example of an econometric model
-
-
- To illustrate the workings of an econometric model, we have
- chosen the model of United States billed minutes to Brazil. This
- model was selected among alternative models for three reasons:
-
-
- a) to demonstrate the introduction of explanatory
- variables,
-
- b) to point out difficulties associated with models
- used for both the estimation of the structure and forecasting pur-
- poses, and
-
- c) to show how transformations may affect the
- results.
-
- The demand of United States billed minutes to Brazil (MIN ) is
- estimated by a log-linear equation which includes United States
- billed messages to Brazil (MSG ), a real telephone price index (RPI
- ), United States personal income in 1972 prices (YP 72), and real
- bilateral trade between the United States and Brazil (RTR ) as
- explanatory variables. This model is represented as:
-
-
-
-
-
-
-
-
-
- ln(MIN )t= |0 + |1ln(MSG )t
- + |2ln(RPI )t + |3ln(YP 72)t
- + |4ln(RTR )t + ut
- (C-1)
-
-
- where utis the error term of the regression and where, |1 > 0,
- |2 < 0, |3 > 0 and |4 > 0 are expected values.
-
-
- Using ridge regression to deal with severe multicollinearity
- problems, we estimate the equation over the 1971 | | (i.e. first
- quarter of 1971) to 1979 | | interval and obtain the following
- results:
-
- ln(MIN )t= -3.489 + ( 0.619) ln(MSG )t- ( 0.447) ln(RPI )t+ (
- 1.166) ln(YP 72)t+ ( 0.281) ln(RTR )t In(MIN )t= -3.489 + (0.035)
- ln(MSG )t- (0.095) ln(RPI )t+ (0.269) ln(YP 72)t+ (0.084)
- (C-2)
-
- .sp 1
- R 2 = 0.985, SER = 0.083, D-W = 0.922,
- k = 0.10
- (C-3)
-
-
- where R 2 is the adjusted coefficient of determination, SER is the
- standard error of the regression, D-W is the Durbin-Watson statis-
- tic, and k is the ridge regression constant. The values in
- parentheses under the equation are the estimated standard deviation
- of the estimated parameters |1, |3/4d2, |3, |4.
-
- The introduction of messages as an explanatory variable in
- this model was necessitated by the fact that since the
- mid-seventies transmission quality has improved and completion
- rates have risen while, at the same time, the strong growth in this
- market has begun to dissipate. Also, the growth rates for some
- periods could not have been explained by rate activity on either
- side or real United States personal income. The behaviour of the
- message variable in the minute equation was able to account for all
- these factors.
-
- Because the model serves a dual purpose - namely, structure
- estimation and forecasting - at least one more variable is intro-
- duced than if the model were to be used for forecasting purposes
- alone. The introduction of additional explanatory variables results
- in severe multicollinearity and necessitates employing ridge
- regression which lowers R 2 and the Durbin-Watson statistic. Con-
- sequently, the predictive power of the model is reduced somewhat.
-
- The effect of transforming the variables of a model are shown
- in the ex-post forecast analysis performed on the model of United
- States billed minutes to Brazil. The deviations using levels of
- the variables are larger than those of the logarithms of the vari-
- ables which were used to obtain a better fit (the estimated RMSE
- for the log-linear regression model is 0.119 | 27). The forecast
- results in level and logarithmic form are shown in Table C-1/E.507.
-
-
-
-
-
-
-
-
-
- H.T. [T1.507]
- TABLE C-1/E.507
-
- ________________________________________
- Logarithms Levels
- ________________________________________
-
- |
- |
- |
- |
- |
- |
- |
- |
-
-
-
- _____________________________________________________________________________________
- Forecast Actual % deviation Forecast Actual % deviation
- _____________________________________________________________________________________
- 1980: 1 14.858 14.938 -0.540 2 | 36 | 69 3 | 73 | 97 - 7.725
- 2 14.842 14.972 -0.872 2 | 91 | 50 3 | 80 | 34 -12.234
- 3 14.916 15.111 -1.296 3 | 05 | 37 3 | 54 | 92 -17.746
- 4 14.959 15.077 -0.778 3 | 37 | 98 3 | 29 | 16 -11.089
- 1981: 1 15.022 15.102 -0.535 3 | 41 | 33 3 | 21 | 35 - 7.731
- 2 14.971 15.141 -1.123 3 | 75 | 77 3 | 62 | 92 -15.601
- 3 15.395 15.261 - 0.879 4 | 52 | 78 4 | 44 | 78 14.333
- 4 15.405 15.302 - 0.674 4 | 01 | 46 4 | 21 | 55 - 10.844
- 1982: 1 15.365 15.348 - 0.110 4 | 09 | 65 4 | 30 | 38 - 1.702
- 2 15.326 15.386 -0.387 4 | 28 | 47 4 | 07 | 01 - 5.802
- _____________________________________________________________________________________
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-
- Table C-1/E.507 [T1.507] p.
-
-
-
-
-
- References
-
-
- [1] ABRAHAM (A.) and LEDOLTER (J.): Statistical methods for
- forecasting J. Wiley , New York, 1983.
-
- [2] ANDERSON (O. | .): Time series analysis and forecast-
- ing. The Box-Jenkins approach. Butterworth , London, 1976.
-
- [3] BOX (G. | . | .) and JENKINS (G. | .): Time Series
- Analysis: Forecasting and Control, Holden-Day , San Francisco,
- 1976.
-
- [4] BROWN (R. | .): Introduction to random signal analysis
- and Kalman Filtering. John Wiley & Sons , New York, 1983.
-
- [5] CCITT: Manual planning data and forecasting methods,
- Vol. I and II, ITU , Geneva, 1988.
-
- [6] CHEMOUIL (P.) and GARNIER (B.): An Adaptive Short-Term
- Traffic Forecasting Procedure Using Kalman Filtering. ITC 11 ,
- Tokyo, 1985.
-
- [7] DRAPER (N.) and SMITH (H.): Applied Regression
- Analysis, Second Edition, John Wiley & Sons , New York, 1981.
-
- [8] DUTTA (M.): Econometric Methods, South-Western Publish-
- ing Co. , Cincinnati, 1975.
-
-
-
-
-
-
-
-
-
- [9] GARDNER (E. | . | r.): Exponential smoothing the state
- of art. Journal of forecasting , 4, pp. 1-28, 1985.
-
- [10] GILCHRIST W.: Statistical forecasting. John Wiley &
- Sons , New York, 1976.
-
- [11] GRANGER (C. | . | .) and NEWBOLD (P.): Forecasting
- Economic Time Series, Academic Press , New York, 1977.
-
- [12] JOHNSTON (J.): Econometric Methods, Second Edition,
- McGraw-Hill , New York, 1972.
-
- [13] JUDGE (G. | .) et al. : The Theory and Practice of
- Econometrics, John Wiley & Sons , New York, 1980.
-
- [14] KMENTA (J.): Elements of Econometrics, Macmillan Pub-
- lishing Company , New York, 1971.
-
- [15] MAKRIDAKIS (S.), WHEELWRIGHT (S. | .), McGEE (V. |
- E.): Forecasting methods and applications Second Edition. John
- Wiley & Sons , New York, 1983.
-
- [16] MORELAND (J. | .): A robust sequential projection
- algorithm for traffic load forecasting. The Bell Technical Journal
- , Vol. 61, No. 1, 1982.
-
- [17] NELSON (C. | .): Applied Time Series Analysis for
- Managerial Forecasting, Holden-Day , San Francisco, 1973.
-
- [18] PACK (C. | .) and WHITAKER (B. | .): Kalman Filter
- models for network forecasting. The Bell Technical Journal ,
- Vol. 61, No. 1, pp. 1-9, 1982.
-
- [19] SORENSON (H. | .): Kalman filtering techniques.
- Advances in control systems theory and applications. Academic Press
- , Vol. 3, pp. 219-292, 1966.
-
- [20] SZELAG (C. | .): A short-term forecasting algorithm
- for trunk demand servicing. The Bell Technical Journal , Vol. 61,
- No. 1, pp. 67-96, 1982.
-
- [21] THEIL (H.): Principles of Econometrics, John Wiley &
- Sons , New York, 1971.
-
- [22] TOME (F. | .) and CUNHA (J. | .): Traffic forecasting
- with a state space model. ITC 11 , Tokyo, 1985.
-
- [23] WONNACOTT (T. | .) and WONNACOTT (R. | .): Regression.
- John Wiley & Sons , New York, 1981.
-
-
- Bibliography
-
-
- PINDYCK (R. | .) and RUBINFELD (D. | .): Econometric Models and
- Econometric Forecasts, McGraw-Hill , New York, 1981.
-
-
-
-
-
-
-
-
-
-
- SASTRI, (T.): A state space modelling approach for time series
- forecasting. Management Science , Vol. 31, No. 11, pp. 1451-1470,
- 1985.
-
-
-
- Recommendation E.508
-
-
- FORECASTING NEW INTERNATIONAL SERVICES
-
-
-
-
- 1 Introduction
-
-
- The operation and administration of an international telecom-
- munications network should include the consideration of subscriber
- demands for new services which may have different characteristics
- than the traditional traffic (i.e. peak busy hours, bandwidth
- requirements, and average call durations may be different). By
- addressing these new demands, Administrations can be more respon-
- sive to customer requirements for innovative telecommunications
- services. Based on the type of service and estimated demand for a
- service, network facilities and capacity may have to be augmented.
- An augmentation of the international network could require large
- capital investments and additional administrative functions and
- responsibilities. Therefore, it is appropriate that Administra-
- tions forecast new international services within their planning
- process.
-
- This Recommendation presents methods for forecasting new ser-
- vices. The definitions of some of the characteristics of these ser-
- vices, together with their requirements, are covered in S 2, fol-
- lowed by base data requirements in S 3. S 4 discusses research to
- identify the potential market. Presentation of forecasting methods
- are contained in S 5. S 6 concludes with forecast tests and adjust-
- ments.
-
-
- 2 New service definitions
-
-
- 2.1 A distinction exists between those services which are
- enhancements of existing services carried on the existing network
- and those services which are novel.
-
-
- Many of the services in this latter category will be carried
- on the Integrated Services Digital Network (ISDN). It is not the
- purpose of this section to provide an exhaustive list of services
- but rather to establish a framework for their classification. This
- framework is required because different base data and forecasting
- strategies may be necessary in each case.
-
-
-
-
-
-
-
-
-
-
-
- 2.2 enhanced services offered over the existing network
-
-
- These are services which are offered over the existing net-
- work, and which offer an enhancement of the original use for which
- the network was intended. Services such as the international free-
- phone service, credit card calling and closed user groups are exam-
- ples of enhancements of voice services; while facsimile, telefax
- and videotex are examples of non-voice services. These services may
- be carried over the existing network and, therefore, data will con-
- cern usage or offered load specific to the enhancement. Arrange-
- ments can be established for the measurement of this traffic, such
- as the use of special network access codes for non-voice applica-
- tions or by sampling outgoing circuits for the proportion of
- non-voice to voice traffic.
-
-
- 2.3 novel services
-
-
- Novel services are defined as totally new service offerings
- many of which may be carried over the ISDN. In the case of ISDN,
- Recommendation I.210 divides telecommunications services into two
- broad categories: bearer services and teleservices.
- Recommendation I.210 further defines supplementary services which
- modify or supplement a basic telecommunications service. The defin-
- ition of bearer services supported by the
-
- ISDN is contained in Recommendations I.210 and I.211, while
- that for teleservices is found in Recommendations I.210 and I.212.
- Bearer services may include circuit switched services from
- 64 kbit/s to 2 Mbit/s and packet services. Circuit switched ser-
- vices above 2 Mbit/s are for further study.
-
- Teleservices may include Group 4 facsimile, mixed mode text
- and facsimile, 64 kbit/s Teletex and Videotex, videophone, video-
- conferencing, electronic funds transfer and point of sale transac-
- tion services. These lists are not exhaustive but indicate the
- nature and scope of bearer services and teleservices. Examples of
- new services are diagrammatically presented in Table 1/E.508.
-
- H.T. [T1.508]
- TABLE 1/E.508
- Examples of enhanced and novel services
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
- ___________________________________________________________________________________
-
-
-
- "Novel" services
-
-
- {
-
- Bearer services Teleservices
- ___________________________________________________________________________________
- Teletex Packet Group 4 facsimile
- Facsimile Mixed mode
- Videotex Videophone
- Message handling systems Circuit switched services Videoconferencing
- International freephone - 64 kbit/s Electronic funds transfer
- Credit cards - 2 Mbit/s Point of sale transactions
- Closed user groups {
- Teletex (64 kbit/s)
- Videotex (64 kbit/s)
- }
- ___________________________________________________________________________________
-
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-
-
- Table 1/E.508 [T1.508], p.
-
-
-
- 3 Base data for forecasting
-
-
-
- 3.1 Measurement of enhanced services
-
-
- Measurements for existing services are available in terms of
- calls, minutes, Erlangs, etc. These procedures are covered in
- Recommendation E.506, S 2. In order to measure/identify enhanced
- service data
-
- from other traffic data on the same network it may be neces-
- sary to establish sampling or other procedures to aid in the esti-
- mation of this traffic, as described in S 4 and S 5.
-
-
- 3.2 Novel services
-
-
- Novel services, as defined in S 2, may be carried on the ISDN.
- In the case of the ISDN, circuit switched bearer services and their
- associated teleservices will be measured in 64 kbit/s increments.
- Packet switched bearer services and associated teleservices will be
- measured by a unit of throughput, for example, kilocharacters or
- kilopackets per second. Other characteristics needed will reflect
- service quality measurements such as: noise, echo, post-dialing
- delay, clipping, bit-error rate, holding time, set-up time,
- error-free seconds, etc.
-
-
- 4 Market research
-
-
-
-
-
-
-
-
-
-
-
- Market research is conducted to test consumer response and
- behaviour. This research employs the methods of questionnaires,
- market analysis, focus groups and interviews. Its purpose is to
- determine consumers' intentions to purchase a service, attitudes
- towards new and existing services, price sensitivity and cross ser-
- vice elasticities. Market research helps make
-
- decisions concerning which new services should be developed. A
- combination of the qualitative and quantitative phases of market
- research can be used in the initial stages of forecasting the
- demand for a new service.
-
- The design of market research considers a sampling frame,
- customer/market stratification, the selection of a statistically
- random sample and the correction of results for non-response bias.
- The sample can be drawn from the entire market or from subsegments
- of the market. In sampling different market segments, factors which
- characterize the segments must be alike with respect to consumer
- behaviour (small intragroup variance) and should differ as much as
- possible from other segments (large intergroup variance); each seg-
- ment is homogeneous while different segments are heterogeneous.
-
-
- The market research may be useful in forecasting existing ser-
- vices or the penetration of new services. The research may be used
- in forecasting novel services or any service which has no histori-
- cal series of demand data. It is important that potential consumers
- be given a complete description of the new service, including the
- terms and conditions which would accompany its provisioning. It is
- also important to ask the surveyees whether they would purchase the
- new service under a variety of illustrative tariff structures
-
- and levels. This aspect of market research will aid in redi-
- mensioning the demand upon final determination of the tariff struc-
- ture and determining the customers' initial price sensitivity.
-
-
- 5 Forecasting procedures
-
-
-
- 5.1 General
-
-
- The absence of historical data is the fundamental difference
- between forecasting new services and forecasting existing services.
- The forecast methodology is dependent on the base data. For exam-
- ple, for a service that is planned but has not been introduced,
- market research survey data can be used. If the service is already
- in existence in some countries, forecasting procedures for its
- introduction to a new country will involve historical data on other
- countries, its application to the new country and comparison of
- characteristics between countries.
-
-
- 5.2 Sampling and questionnaire design
-
-
-
-
-
-
-
-
-
-
- The forecasting procedure for novel services based on market
- research is made up of five consecutive steps. The first of these
- consists in defining the scope of the study.
-
- The second step involves the definition and selection of a
- sample from the population, where the population includes all
- potential customers which can be identified by qualitative market
- research developed through interviews at focus groups. The research
- can use stratified samples which involves grouping the population
- into homogeneous segments (or strata) and then sampling within each
- strata. Stratification prevents the disproportionate representation
- of some parts of the population that can result by chance with sim-
- ple random sampling. The sample can be structured to include speci-
- fied numbers of respondents having characteristics that are known,
- or believed, to affect the subject of the research. Examples of
- customer characteristics would be socio-economic background and
- type of business.
-
- The third step is the questionnaire design. A trade-off exists
- between obtaining as much information as practical and limiting the
- questionnaire to a reasonable length, as determined by the sur-
- veyor. Most questionnaires have three basic sections:
-
- 1) qualifying questions to determine if a
- knowledgeable person has been contacted;
-
- 2) basic questions including all questions which
- constitute the body of the questionnaire;
-
- 3) classification questions collecting background
- on demographic information.
-
- The fourth step involves the implementation of the research -
- the actual surveying portion. Professional interviewers, or firms
- specializing in market research should be employed for interview-
- ing.
-
- The fifth and final step is the tabulation and analysis of the
- survey data. S 5.3-5.7 describe this process in detail.
-
-
- 5.3 Conversion ratios for the sample
-
-
- Conversion ratios are used in estimating the proportion of
- respondents expressing an interest in the service who will eventu-
- ally subscribe.
-
- The analysis of the market research data based on a sample
- survey, where a stratified sample is drawn across market segments,
- for a service that is newly introduced or is planned, is discussed
- below:
-
- Let
-
- X1i = the proportion of firms in market segment
- i | hat are very interested in the service.
-
-
-
-
-
-
-
-
-
- X2i = the proportion of firms in market segment
- i | hat are interested in the service.
-
- X3i = the proportion of firms in market segment
- i | hat are not interested in the service.
-
- X4i = the proportion of firms in market segment
- i | hat cannot decide whether they are interested or not.
-
- The above example has 4 categories of responses. Greater of
- fewer categories may be used depending on the design of the ques-
- tionnaire.
-
-
- Notice that
-
- where j = the index of categories of responses.
-
- Market research firms sometimes determine conversion ratios
- for selected product/service types. Conversion ratios depend on the
- nature of the service, the type of respondents, and the question-
- naire and its implementation. Conversion ratios applied to the sam-
- ple will estimate the expected proportion of firms in the survey |
- hat will eventually subscribe, over the planning period. For stu-
- dies related to the estimation of conversion ratios, refer to [1],
- [3] and [5].
-
- Then,
-
- c1X1i = the proportion of firms in market segment
- i | hat expressed a strong interest and are expected to subscribe.
-
- c2X2i = the proportion of firms in market segment
- i | hat expressed an interest and are expected to subscribe.
-
- c3X3i = the proportion of firms in market segment
- i | hat expressed no interest but are expected to subscribe.
-
- c4X4i = the proportion of undecided firms in
- market segment i | hat are expected to subscribe.
-
- where cj = conversion ratio for response j .
-
- The proportion of firms in market segment i , Pi, that are
- expected to subscribe to the service, equals
-
- The conversion ratio is based on the assumption that there is
- a 100% market awareness. That is, all surveyees are fully informed
- of the service availability, use, tariffs, technical
- parameters, etc. Pi,
-
- therefore, can be interpreted as the long-run proportion of
- firms in market segment i | hat are expected to subscribe to the
- service at some future time period, T .
-
- Two issues arise in the estimation of the proportion of custo-
- mers that subscribe to the service:
-
-
-
-
-
-
-
-
-
- 1) while Pirefers to the sample surveyed, the
- results need to be extrapolated to represent the population.
-
- 2) Piis the long-run (maximum) proportion of firms
- expected to subscribe. We are interested in predicting no just the
- eventual number of subscribers but, also, those at intermediate
- time periods before the service reaches a saturation point.
-
-
- 5.4 Extrapolation from sample to population
-
-
- To extrapolate the data from the sample to represent the popu-
- lation, let
-
- Ni = size of market segment i | measured for exam-
- ple, by the number of firms in market segment i )
-
- Then Si, the expected number of subscribers in the planning
- horizon, equals:
- Si= PiNi
- (5-2)
-
-
-
- 5.5 Market penetration over time
-
-
- To determine the expected number of subscribers at various
- points in time before the service reaches maturity, let
-
-
- pi\dt = the proportion of firms in market segment i
- | hat are expected to subscribe at time t .
-
- Clearly,
-
- pi\dt< Pi
- and pi\dt Pi as t | fIT
-
-
- The relation between pi\dtand Pican be explicitly defined as:
- pi\dt= ai\dtx Pi
- (5-3)
-
-
-
- ai\dtis a penetration function, reflecting changing market aware-
- ness and acceptance of the service over time, in market segment i
- . An appropriate functional form for ai\dtshould be bounded in the
- interval (0,1).
-
- As an example, let ai\dtbe a logistic function:
- ai\dt=
- [Formula Deleted]
- (5-4)
-
-
-
-
-
-
-
-
-
-
- bi 0 is the speed with which pi\dtapproaches Piin market segment i
- , as illustrated in Figure 1/E.508.
-
- For other examples of non-linear penetration functions, refer
- to the Annex A.
-
-
- Figure 1/E.508, p.
-
-
- The introduction of a new service will usually differ accord-
- ing to the market segment. The rate of penetration may be expressed
- as a function of time, and the speed of adjustment (bi) may vary
- across segments. Lower absolute values of bi, for the logistic
- function will imply faster rates of penetration.
-
- While the form of the penetration function relating the rate
- of penetration to time is the same for all segments, the
- parameter bivaries across segments, being greater in segments with
- a later introduction of the new service.
-
- Let t0i = time period of introduction of service in
- market segment i .
-
- Then, t - t0i = time period elapsed since service
- was introduced in market segment i .
-
- In the diagramatic illustration, of Figure 2/E.508, the ser-
- vice has achieved the same level of market penetration a0, in tC
- periods after its introduction in market C as it did in tAperiods
- after its introduction in market segment A . Later introductions
- may not necessarily lead to faster rates of penetration across seg-
- ments. However, within the same market segment, across countries
- with similar characteristics, such an expectation is reasonable.
-
-
-
- Figure 2/E.508, p.
-
-
-
- 5.6 Growth of market segment over time
-
-
- The above discussion has accounted for gradual market penetra-
- tion of the new service, by allowing pi\dtto adjust to Piover time.
- The same argument can be extended to the size of market segment i
- | ver time.
-
- Let ni\dt= size of market segment i at time t .
-
- Then, the expected number of subscribers at time t | n market
- segment i , equals:
- si\dt= ai\dtx pi\dtx
- ni\dt
- (5-5)
-
-
-
-
-
-
-
-
-
-
- and
-
- St = i
- ~sit= expected number of subscribers across all
- market segments at time t .
-
-
- 5.7 Quantities forecasted
-
-
- The above procedure forecasts the expected number of customers
- for a new service within a country. Other quantities of interest
- may include lines, minutes, messages, revenue, packets,
- kilobits, etc. The most straight forward
-
- forecasting method for some of these quantities is to assume
- constant relationships such as:
-
- expected access lines = (average access
- lines) x expected number of subscribers
-
- expected minutes = (average use per line) x
- expected access lines
-
- expected messages = expected
- minutes/(average length of conversation)
-
- expected revenue = (average rate per
- minute) x expected minutes
-
- The constants, appearing in parentheses, above, can be deter-
- mined through 1) the process of market research, or 2) past trends
- in similar services.
-
-
- 5.8 Forecasting with historical data: application analysis
-
-
- After a new service has been introduced, historical data can
- be analyzed to forecast demand for expanded availability to other
- countries. Development of a new service will follow trends based
- on applications, such as data transmission, travel reservations,
- intracompany communications, and
-
- supplier contact. Applications of a service vary widely and no
- single variable may be an adequate indicator of total demand.
-
- The following procedure links demand to country characteris-
- tics for forecasting expanded availability of a new service to
- other countries.
-
-
- Let D = (Di, D2, | | | | | | , Dn)`
-
- represent a vector of country-specific annual demand for the ser-
- vice across n | ountries, where the service currently exists. Let
- C = matrix of m
- | haracteristics relating to each of the n | ountries that are
-
-
-
-
-
-
-
-
-
- reasonable explanatory variables of demand. The components of m |
- ould vary depending on the nature of the service and its applica-
- tion.
-
- Some essential components of m | ould be the price of the
- service (or an index representing its price) and some proxy for
- market awareness. As discussed in earlier sections, market aware-
- ness is one of the key determinants of the rate of market penetra-
- tion of the service. Reasonable proxies would be advertising expen-
- ditures and time (measured as t * = t - t0) where t * would meas-
- ure time elapsed since the service was first introduced at time t0.
- Market
-
- awareness can be characterized as some non-linear function
- of t *, as presented in S 5.5. Other components of m | ay include
- socio-economic characteristics of the customers, market size and
- location of customers.
-
- The model that is estimated is:
- D = C | + u
- (5-6)
-
-
- where
-
- C is a (n x m ) matrix of country characteristics
-
- D is a (n x 1) vector of demand
-
- | is a (m x 1) vector of coefficients corresponding to each
- of the m | haracteristics
-
- u = (n x 1) vector of error terms
-
- The estimated regression is:
- D = C |
- (5-7)
-
-
-
- Traditional methods of estimating regressions will be applied.
- Equation (5-7) can be used for predicting demand for any country
- where the service is being newly introduced, as long as elements of
- the matrix C
- | re available.
-
-
- 5.9 Forecasting with limited information
-
-
- In the extreme case where no market research data is available
- (or is uneconomical given resource constraints), or country charac-
- teristics that affect demand are not easily available or quantifi-
- able, other methods of forecasting need to be devised.
-
- For example, to forecast the demand for a new international
- private line service using digital technology, the following
-
-
-
-
-
-
-
-
-
- elements should be taken into account in the development of reason-
- able estimates of the expected number of lines:
-
- a) discussions with foreign telephone companies,
-
- b) discussions with very large potential customers
- regarding their future needs,
-
- c) service inquiries from customers,
-
- d) customer letters of intent, and
-
- e) any other similar qualitative information.
-
-
- 6 Forecast tests and adjustments
-
-
-
- 6.1 General
-
-
- Forecast tests and adjustments are dependent on the methodol-
- ogy applied. For example, in the case of a market research based
- forecast, it is important to track the forecast of market size,
- awareness and rate of penetration over time and to adjust forecasts
- accordingly. However, for an application-based methodology, tradi-
- tional tests and adjustments applicable to regression methods will
- be employed, as discussed below.
-
-
- 6.2 Market research based analysis
-
-
- This section discusses adjustments to forecasts based on the
- methodology described in SS 5.2 to 5.8. The methodology was based
- on quantification of responses from a sample survey.
-
- The forecast was done in two parts:
-
- a) extrapolating the sample to the population,
- using market size, Ni;
-
- b) allowing for gradual market penetration (aware-
- ness), ai\dtof the new service over time.
-
-
- The values attributed to ni\dt(which represents the size of
- market segment i at time t ) and ai\dtcan be tracked over time and
- forecast adjustments made in the following manner:
-
- a) As an example for ni\di, the segments could be
- categorized as travel or financial services. The size of the seg-
- ment would be the number of tourists, and the number of large
- banks. Historical data, where available, on these units of measure-
- ment can be used to forecast their sizes at any point of time in
- the future. Where history is not available, reasonable growth
-
-
-
-
-
-
-
-
-
- factors can be developed through subject matter experts and past
- experiences. The forecast of ni\dtshould be tracked against actual
- measured values and adjusted for large deviations.
-
- b) For ai\dt, testing with only a few observations
- since the introduction of the service is more difficult.
-
- Given that,
- ai\dt=
- fIPfIi
- ________
- (6-1)
-
-
-
- and Piis assumed fixed (in the long run), testing ai\dtis
- equivalent to testing pi\dt. pi\dtcan be tracked by observing the
- proportion of respondents that actually subscribe to the service at
- time t . This assumes the need to track the same individuals who
- were originally in the survey, as is customary in a panel survey.
- Panel data is collected through sample surveys of cross-sections of
- the same individuals, over time. This method is commonly used for
- household socio-economic surveys. Having observed pi\dtfor a new
- period, values of ai\dtcan be plotted against time to study the
- nature of the penetration function, ai\dt, and the most appropriate
- functional
-
- form that fits the data should be chosen. At very early stages of
- service introduction, traditional functional forms for market pene-
- tration, such as a logistic function (as illustrated in the example
- in S 5.5), will be a reasonable form to assume. Other variations of
- the functional form depicting market penetration would be the Gom-
- pertz or Gauss growth curves. The restriction is that the penetra-
- tion function should be bounded in the interval (0,1). See Annex A
- for an algebraic depiction of functional forms.
-
- There are various statistical forms that may be chosen as
- representations for the penetration function. The appropriate func-
- tional form should be based on some theoretical based information
- such as the expected nature of penetration of the specific service
- over time.
-
- Continuous tracking of ni\dt, pi\dtand ai\dtover time will
- enable adjustments to these values whenever necessary and enable
- greater confidence in the forecasts.
-
-
- 6.3 Application based analysis
-
-
- The application based analysis is a regression based approach
- and traditional forecast tests for a regression model will apply.
- For instance, hypothesis tests on each of the explanatory variables
- included in the model will be necessary. Corrections may be needed
- for hetero-elasticity, serial correlation and multicollinearity,
- when suspect. The methodology for performing such tests are
- described in most econometrics text books. In particular, refer-
- ences [2] and [4] can be used as guidelines. Recommendation E.507
- also discusses these corrections.
-
-
-
-
-
-
-
-
-
- Adjustments need to be made for variables that should be
- included in the regression model but are not easily quantifiable.
- For example, market
-
- awareness that results from advertising and promotional cam-
- paigns plays an important role in the growth of a new service, but
- data on such expenditures or the associated awareness may not be
- readily available. Some international services are targeted towards
- international travelers, and fluctuations in exchange rates will be
- a determining factor. Such variables, while not impossible to meas-
- ure, may be expensive to acquire. However, expectations of future
- trends in such variables can enable the forecaster to arrive at
- some reasonable estimates of their impact on demand. Unexpected
- occurrences such as political turmoil and natural disasters in par-
- ticular countries will also necessitate post forecast adjustments
- based upon managerial judgement.
-
- Another important adjustment that may be necessary is the
- expected competition from other carriers offering similar or sub-
- stitutable services. Competitor prices, if available, may be used
- as explanatory variables within the model and allow the measurement
- of a cross-price impact. In most situations, it is difficult to
- obtain competitor prices. In such cases, other methods of calculat-
- ing competitor market shares need to be developed.
-
- Regardless of forecasting methodology, the final forecasts
- will have to be reviewed by management responsible for planning the
- service as well as
-
- by network engineers in order to assess the feasibility both
- from a planning implementation and from a technical point of view.
-
-
-
- ANNEX A
- (to Recommendation E.508)
-
- Penetration functions (growth curves)
-
-
- Some examples of non-linear penetration functions are illus-
- trated below:
-
-
-
- A.1 Logistic curve
-
- ai\dt= ( / { + eDlF261
- t }
- (A-1)
-
-
-
- For ( = 1, the curve is bounded in the interval (0,1).
- Changing b will alter the steepness of the curve. The higher the
- value of b , the faster the rate of penetration. This curve is
- S-shaped and is symmetrical about its point of inflection, the
- latter being where;
-
-
-
-
-
-
-
-
-
- t 2
- _________ = 0
- (A-2)
-
-
-
-
- A.2 Gompertz curve
-
- ai\dt= ( exp
- [Formula Deleted]
- (A-3)
-
-
- As t oo ai\dt (, the limiting growth.
-
- Holding k = 1 and ( = 1, higher values of b will imply slower
- rates of penetration. This curve is also S-shaped like the logistic
- curve, but is not symmetrical about its inflection point.
-
- When t = 0, then ai\dt= (eDlF261 b, which is the initial rate
- of penetration.
-
-
- A.3 Gauss curve
-
- ai\dt= (
- |
- |1 - eDlF261 fIbt 2 |
- |
- (A-4)
-
- As t oo, then a it (
-
- As t 0, then a it 0.
-
-
- Choosing ( = 1, the curve is bounded in the interval (0,1).
-
-
- References
-
-
- [1] AXELROD (J. | .): Attitude measures that predict pur-
- chase, Journal of Advertising Research , Vol. 8, No. 1, pp. 3-17,
- New York, March 1968.
-
- [2] JOHNSTON (J.): Econometric methods, Second Edition,
- McGraw-Hill , New York, 1972.
-
- [3] KALWANI (M. | .), SILK, (A. | .): On the reliability
- and predictive validity of purchase intention measures, Marketing
- Science , Vol. 1, No. 3, pp. 243-286, Providence, RI, Summer 1982.
-
- [4] KMENTA (J.): Elements of econometrics, Macmillan Pub-
- lishing Co. , New York, 1971.
-
- [5] MORRISON (D. | .): Purchase intentions and purchase
- behavior, Journal of Marketing , Vol. 43, pp. 65-74, Chicago, Ill.,
- Spring 1979.
-
-
-
-
-
-
-
-
-
-
- Bibliography
-
-
- BEN-AKIVA (M.) and LERMAN (S. | .): Discrete choice analysis.
-
- DRAPER (N.) and SMITH (H.): Applied regression analysis, Second
- Edition, John Wiley & Sons , New York, 1981.
-
-
-
-
-
-
-
- SECTION 3
-
- DETERMINATION OF THE NUMBER OF CIRCUITS IN
-
- MANUAL OPERATION
-
-
-
- Recommendation E.510
-
- DETERMINATION OF THE NUMBER OF CIRCUITS
-
-
-
- IN MANUAL OPERATION
-
-
- 1 The quality of an international manual demand service should
- be defined as the percentage of call requests which, during the
- average busy hour (as defined later under S 3) cannot be satisfied
- immediately because no circuit is free in the relation considered.
-
-
-
- By call requests satisfied immediately are meant those for
- which the call is established by the same operator who received the
- call, and within a period of two minutes from receipt of that call,
- whether the operator (when she does not immediately find a free
- circuit) continues observation of the group of circuits, or whether
- she makes several attempts in the course of this period.
-
- Ultimately, it will be desirable to evolve a corresponding
- definition based on the average speed of establishing calls in the
- busy hour, i.e. the average time which elapses between the moment
- when the operator has completed the recording of the call request
- and the moment when the called subscriber is on the line, or the
- caller receives the advice subscriber engaged , no reply , etc. But
- for the moment, in the absence of information about the operating
- time in the European international service, such a definition
- _________________________
- This Recommendation dates from the XIIIth Plenary As-
- sembly of the CCIF (London, 1946) and has not been fun-
- damentally revised since. It was studied under
- Question 13/II in the Study Period 1968-1972 and was
- found to be still valid.
-
-
-
-
-
-
-
-
-
-
- cannot be established.
-
- 2 The number of circuits it is necessary to allocate to an
- international relation, in order to obtain a given grade of ser-
- vice, should be determined as a function of the total holding time
- of the group in the busy hour.
-
-
- The total holding time is the product of the number of calls
- in the busy hour and a factor which is the sum of the average call
- duration and the average operating time
-
- These durations will be obtained by means of a large number of
- observations made during the busy hours, by agreement between the
- Administrations concerned. If necessary, the particulars entered on
- the tickets could also serve to determine the average duration of
- the calls.
-
- The average call duration will be obtained by dividing the
- total number of minutes of conversation recorded by the recorded
- number of effective calls.
-
- The average operating time will be obtained by dividing the
- total number of minutes given to operating (including ineffective
- calls) by the number of effective calls recorded.
-
- 3 The number of calls in the busy hour will be determined from
- the average of returns taken during the busy hours on a certain
- number of busy days in the year.
-
-
- Exceptionally busy days, such as those which occur around cer-
- tain holidays, etc., will be eliminated from these returns. The
- Administrations concerned should plan, whenever possible, to put
- additional circuits into service for these days.
-
- In principle, these returns will be taken during the working
- days of two consecutive weeks, or during ten consecutive working
- days. If the monthly traffic curve shows only small variations,
- they will be repeated twice a year only. They will be taken three
- or four times a year or more if there are material seasonal varia-
- tions, so that the average established is in accordance with all
- the characteristic periods of traffic flow.
-
-
- 4 The total occupied time thus determined should be increased
- by a certain amount determined by agreement between the Administra-
- tions concerned according to the statistics of traffic growth dur-
- ing earlier years, to take account of the probable growth in
- traffic and the fact that putting new circuits into service takes
- place some time after they are first found to be necessary.
-
-
-
- 5 The total holding time of the circuits thus obtained, in
- conjunction with a suitable table (see Table 1/E.510), will enable
- the required number of circuits to be ascertained.
-
-
-
-
-
-
-
-
-
- 6 In the international manual telephone service, the following
- Tables A and B should be used as a basis of minimum allocation:
-
-
- Table A corresponds to about 30% of calls failing at the first
- attempt because of all circuits being engaged and to about 20% of
- the calls being deferred.
-
- Table B, corresponding to about 7% of calls deferred, will be
- used whenever possible.
-
- These tables do not take account of the fact that the possi-
- bility of using secondary routes permits, particularly for small
- groups, an increase in the permissible occupation time.
-
-
- H.T. [T1.510]
- TABLE 1/E.510
- Capacity of circuit groups
- (See Supplement No. 2 at the end of this fascicle)
-
- _________________________________________________________________________________
- Table A Table B
- Percentage of circuit usage {
-
-
- Percentage of circuit usage {
-
-
-
-
-
- Number of circuits
-
-
-
- _________________________________________________________________________________
- 1 65.0 39 - -
- 2 76.7 92 46.6 56
- 3 83.3 150 56.7 102
- 4 86.7 208 63.3 152
- 5 88.6 266 68.3 205
- 6 90.0 324 72.0 259
- 7 91.0 382 74.5 313
- 8 91.7 440 76.5 367
- 9 92.2 498 78.0 421
- 10 92.6 556 79.2 475
- 11 93.0 614 80.1 529
- 12 93.4 672 81.0 583
- 13 93.6 730 81.7 637
- 14 93.9 788 82.3 691
- 15 94.1 846 82.8 745
- 16 94.2 904 83.2 799
- 17 94.3 962 83.6 853
- 18 94.4 1020 83.9 907
- 19 94.5 1078 84.2 961
- 20 94.6 1136 84.6 1015
- _________________________________________________________________________________
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- Note - Tables A and B can be extended for groups comprising more
- than 20 circuits by using the values given for 20 circuits.
- Tableau 1/E.510 [T1.510], p.16
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