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- Date: Sat, 27 Feb 1993 23:18:54 (CST)
- From: CuD Moderators <tk0jut2@mvs.cso.niu.edu)
- Subject: File 4--A Case for Electronic Publishing
-
- Kurt Guntheroth makes several legitimate points in criticizing the
- problems of electronic publishing. Yes, there is much chaff amidst the
- wheat. Yes, everybody who writes (obviously) thinks that they have
- something worth reading. Yes, there is much value in the gate-keeping
- processes of the publishing business. Yes, the advent of electronic
- publishing could flood cyberspace with near-infinite bytes of
- nonsense. But, while agreeing on those points, let's take a second
- look at the implications of Phil Shapiro's post in CuD 5.15 to which
- Kurt responds ("Something's not quite right," File 4).
-
- The original poster made two main points: Conventional publishing,
- whether books or peer-reviewed journal articles, is an arduous task,
- far more difficult than non-writers recognize. Publishers may reject
- books because of quality or because the manuscript, while worthy, does
- not fall within a topical theme that many publishers, especially
- academic ones, put together as a specialty for marketing purposes.
- Although writers with a demonstrable track record of successful
- publishing often need only provide a short prospectus and perhaps a
- first chapter to entice a publisher to offer a contract, most writers
- must provide more. It is expensive and time consuming to identify and
- contact appropriate publishers, which dissuades many from publishing.
- Rejections are generally discouraging, and only with experience (and
- some previous publishing success) does an author realize that
- rejection is built into the publishing game. Writing and publishing
- are both psychologically and physically hard work.
-
- Second, the original poster correctly identified the potential of
- electronic media as a possible alternative that would supplement,
- *not* replace, conventional publishing. I agree with the spirit of
- Kurt's criticisms--the potential for expanded access to ideas and
- information carries with it the risk of inundation with banal
- self-indulgence. However, the value of the former considerably
- outweighs the risks of the latter.
-
- Let's compare a few features of print with electronic media.
-
- 1. Book publishing is market driven. This is not necessarily bad, but
- it does mean that if an insufficient audience exists to purchase the
- book, it will likely not be published.
-
- 2. Book publication is slow. The core ideas of most scholarly works
- are at least two years old when a book hits the streets. For example,
- a book written in 1986-87 that is submitted to the publisher in 1988
- would undergo editing, minor revisions, and galley proofing, and hit
- the streets in 1989.
-
- 3. Books are generally limited by a production format that conforms to
- preferred length and style. This can impose arbitrary restrictions of
- ideas presented in chapters, shape the organization of the ideas and
- discourse, and artificially truncate the development of crucial ideas.
-
- None of these disadvantages are prohibitive. Authors and publishers
- have worked around them for centuries. But, electronic publishing
- offers something more. What does it offer?
-
- 1. Electronic publishing is fairly immediate. One can "publish" as
- soon as the text has been typed in (and hopefully edited and
- spell-checked). For scholarly works, this dramatically updates data,
- disseminates ideas and scholarship, and keeps others abreast of
- research and bibliographies in a timely fashion.
-
- 2. Electronic publishing is, for the end user, nearly free.
- Newsletters such as Telecom Digest, EFFector, People's Tribune,
- Cu-Digest, or the E-Journal need not recoup postage, publication
- costs, or salaries for the masochistic folk who put them out.
-
- 3. Electronic publishing is able to effectively and economically
- target and reach a fairly specialized audience and fill a vacuum
- untouched by print media. There is no hard-copy counterpart to CuD,
- PHRACK, the cDc publications, Activist Times Inc., and some of the
- other successful journal/newsletters.
-
- 4. Electronic publishing is effective. Readers can judge for
- themselves the value of CuD, but it's undeniable that the pioneering
- efforts of PHRACK, LOD/TJ, P/hun, PIRATE, and similar publications
- were critical to shaping one slice of the computer culture of the
- 1980s. Comparable hardcopy publications would unlikely have been as
- effective or as widely distributed.
-
- That said, some critics identify potential problems. The drawbacks of
- electronic publishing derive in part from its strengths. The ease of
- publication reduces quality control; Some doubt that the review
- process for scholarly journals would be as rigorous (although there is
- certainly no reason inherent in the medium for this to be so);
- Gresham's law might apply--schlock will drive out the quality works;
- nobody will read it.
-
- I have more faith in cybernauts than the critics. A few examples might
- illustrate my point.
-
- 1. Most end-users possess a delete function (or, at worst,
- ctl/alt/del). One isn't forced to read a 500K tome if it is dull, and
- poor works will remain confined to a space in a directory corner and
- eventually be copied over with something more pleasing.
-
- 2. Current forms of electronic communication provide hints for the
- fate of works in which there is no interest. Electronic newsletters
- come and go, Usenet and other discussion groups emerge and if they are
- popular, they thrive. If they are unpopular, they languish and stay
- dormant. Telecom Digest has been in existance for over a decade, and
- PHRACK for almost as long. Even CuD is entering its fourth year. They
- have not been driven out by the explosion of other publications, and
- their readership steadily increases. If electronic publications
- attempt to remain sensitive to the audience and attempt--as Pat
- Townson has done with Telecom Digest--to keep on the cutting edge of
- timely issues, they will continue to provide a valuable supplement to
- print media.
-
- 3. Electronic publications are often ad hoc and unsupervised. For
- media intending to establish credibility as scholarly outlets, this
- can be a problem. Electronic publications are rarely peer reviewed,
- publications generally do not count toward the tenure sheet, and
- without some quality control, the "findings" of studies may lack
- legitimacy. The way around this simple: Professional associations can
- more aggressively sponsor electronic media in the same way that many
- sponsor their journals. If, for example, the Midwest Sociology Society
- began an electronic journal, it could have the same quality controls,
- the same editorial guidance, and the same procedure it uses for its
- hardcopy quartly (The Sociological Quarterly). The same could apply
- to monographs, whether fiction or non-fiction.
-
- 4.1 If everybody who thought they could write a book actually wrote
- one, the nets would be inundated. This possibility, though, is
- unlikely. Not everybody who thinks they can write a book is actually
- capable of doing so, and many a work lies uncompleted because the
- author lost steam, ideas, or motivation to continue. Books are also
- difficult to read on-line, and printing them off can be more of a
- bother than it's worth. Even hypertext (or the equivalents) requires
- considerable perseverance by the reader to wade through a long tome.
- It is unlikely that books will flood the nets.
-
- 5) How do we respond to "trash?" Even recent participants in Usenet
- newsgroups are aware of the high signal-to-noise ratio in most groups.
- Delete keys and kill files work quite well. Or, in the worst cases,
- one simply unsubscribes, and Voila! No more trash.
-
- A few examples from my own experience illustrate some of the potential
- of electronic publishing. In teaching criminal justice courses, I'm
- often unable to find appropriate texts. It's possible to pull together
- papers from journals and use Kinko's to reproduce them. This, however,
- can be expensive and the problems of copyright must be overcome.
- Colleagues with works-in-progress, unpublished papers, or book
- chapters in draft form share the electronic versions which I print out
- for a fraction of conventional publishing (or even Kinko) costs, and
- they become the classroom resource. Texts are thereby tailored to a
- specific course with a specific instructor's style, students save
- money, and life is good. In a second example, I finished a draft
- chapter for a book. The draft was several hundred pages long, and it
- had to be reduced to about 35 pages. The full text, although
- book-length, was a bit too narrow for a conventional book market.
- Through the marvels of electronic publishing, I was able to tailor it
- to a course I periodically teach, revise it each time the course is
- taught, and use it in place of a text. It's quick, cheap, makes
- lecturing much easier, the students are happy, the instructor is
- happy, and life is good. Could this manuscript be revised into a
- conventional book? Sure. But time constraints and changing interests
- make it unlikely that I ever will. I'm quite content to limit it to
- friends' and classroom use. Here, Kurt is again correct--this is a
- work that isn't appropriate in its present form for a book. But, Phil,
- too, is correct--conventional publishers have left a gap, and the
- value of electronic publishing is the ability to fill it.
-
- The publishing industry is lagging behind to the extent that it is not
- developing innovative ways of plugging into the electronic age to take
- advantage of the accessibility and economy of a potential market.
- Especially in times of economic crunch, many of us are cutting back on
- books and journals and relying more on less conventional media for
- professional development. As the price of books increases, many of us
- are simply priced out of the market. We are not priced out of the net.
-
- It bears repeating that I am not arguing for a replacement for
- conventional publications, but for a supplement to them. As one who
- publishes extensively in conventional outlets, I fully recognize
- their value. The way to publish electronically is to...is to..well,
- is to publish electronically. The outlets are growing, as illustrated
- by those on Arachnet, a Bitnet discussion group devoted to addressing
- these issues. The E-Journal provides a model for how an electronic
- medium can establish an editorial board and a peer review process.
- Telecom Digest and Risks Digest are nifty examples of accurate and
- up-to-date information being spread, debated, and refined. Cu-Digest
- is an example of how USA Today might look if it went electronic with
- an open forum (according to one observer, although I'm not sure if
- that's an insult or a compliment).
-
- In short, I agree with Kurt, but I also agree with Phil Shapiro.
- Electronic publishing possesses risks, but it also possesses a
- potential whose value has barely been recognized. Those who have read
- to this line are on the cutting edge of it all, and the way to develop
- it is to submit articles, subscribe to newsgroups, and continue to
- participate in carving out a niche on the frontier.
-
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