ocr: ENTERTAINMENT In pursuit of perfect fun The world of video games has learnt to be much more sophisticated in its efforts to develop a hit, says Benl Hunt ake Two Interactive last year found the Holy Grail of the video games industry: the perfect game, Grand Theft Auto 3 emerged into the gaming world with little fanfare and without a mammoth market- ing budget. But word quickly spread among play- ers that it was the denning title for Sony's young PlayStation2 console. By the end of October this year, GTA3 had sold more: than 8m copies worldwide and had transformed Take Two's fortunes, the power ...
