ocr: 11 26 November 2002 FT creative business YINKA ADEGOKE audio-visual mobile communications like Musicto to MMS and 3G finally is go mainstream, not just the need good know who a fan becomes business practice, but critical to actually making money: in the first place. their ears Hinkley says of there way will record need to be companies some restructuring the operate, but when they do that the opportu- nities created should be worth it. "There are Record companies are tuning into real prospects for revenue generation with mobile marketing to get closer to the fans We things need like to tap poly ...
