ubisoftTextBox = "<P ALIGN=\"LEFT\"></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"14\" COLOR=\"#000000\"><B>BIG GUN FIRED UP BY CRITERION{invalid_utf8=146}S RENDERWARE STUDIO </B></FONT></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\"></FONT></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\"><b>Ubi Soft signs up as soon as RenderWare Studio hits the street</b></FONT></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\"></FONT></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\">Criterion Software, the world{invalid_utf8=146}s leading provider of game development solutions, today announces that, following its debut at GDC, RenderWare Studio has been signed up by one of the world{invalid_utf8=146}s leading games publishers. Ubi Soft has signed licensing agreements for the industry{invalid_utf8=146}s first, truly collaborative games production environment, which provides developers and publishers with a real-time solution to manage the game development process more efficiently and address the increasing technology complexities of working across the major gaming platforms. In doing so, publishers are able to reduce the considerable risks involved in game production and developers can invest a higher proportion of creative resource into producing more exciting titles and generating enhanced gaming experiences for the consumer.</FONT></P><P ALIGN=\"LEFT\"></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\">Building on the considerable success of the industry{invalid_utf8=146}s de-facto multi-platform middleware solution, RenderWare Platform, (which powers hits including Grand Theft Auto 3, Tony Hawk{invalid_utf8=146}s Pro Skater 3 and Pro-Evolution Soccer ), Renderware Studio for the first time enables geographically dispersed teams to collaborate, review and amend any development element of the title in real-time. </FONT></P><P ALIGN=\"LEFT\"></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\">RenderWare Studio is PC-hosted and is totally open, extensible and multi-platform. So whether the title is for </FONT></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\">Xbox, PS2, PC or GameCube, its state is visible to the developer at all times. Easy to use and totally scaleable, developers are also able to customise it in conjunction with their existing middleware tools.</FONT></P><P ALIGN=\"LEFT\"></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\">"Publishers are increasingly scrutinising the games development progress and looking for ways in which to maximise the creative content of their titles and minimise risk. RenderWare Platform went a long way to streamline the technology processes involved in game development. RenderWare Studio goes a significant step further and enables developers and publishers to take even greater control of the entire game development process. As well as freeing up resources to focus on even better gameplay and deliver more creative games, the overall impact in terms of risk reduction and speed to market for individual titles is significant," says David Lau-Kee, President and CEO of Criterion Software.</FONT></P><P ALIGN=\"LEFT\"></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\">"Ubi Soft continuously improves its game development process. In that respect, Renderware Studio will help us to streamline the production of multi-platform games, and maximize the productivity of our developers," adds Michel Pierfitte Director of Operations, Worldwide Production Studios, Ubi Soft Entertainment. "On the other hand it will allow us to continuously enhance the creative and quality aspects of our games, which is what Ubi Soft strives to achieve on a daily basis." </FONT></P><P ALIGN=\"LEFT\"></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\">FOR FURTHER INFORMATION OR PHOTOS PLEASE CONTACT:</FONT></P><P ALIGN=\"LEFT\"></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\">USA</FONT></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\">Criterion Software Inc.</FONT></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\">Steve Smith</FONT></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\">+1 512 478 5605</FONT></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\"><a href=\"mailto:steves@csl.com\"><u>steves@csl.com</u></a></FONT></P><P ALIGN=\"LEFT\"></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\">Europe</FONT></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\">Criterion Software</FONT></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\">Nicola Kirby</FONT></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\">+44 (0) 1483 406 296</FONT></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\"><a href=\"mailto:nkirby@csl.com\"><u>nkirby@csl.com</u></a> </FONT></P><P ALIGN=\"LEFT\"></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\">Japan</FONT></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\">Criterion Software Japan</FONT></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\">Akiko Iwagaki </FONT></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\">+81 (0) 3 5731 5380</FONT></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\"><a href=\"mailto:akikoi@csl.com\"><u>akikoi@csl.com</u></a></FONT></P><P ALIGN=\"LEFT\"></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\">EDITOR{invalid_utf8=146}S NOTES</FONT></P><P ALIGN=\"LEFT\"></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\">Criterion Software</FONT></P><P ALIGN=\"LEFT\"></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\">Criterion Software is the undisputed world-leading provider of middleware solutions for the game development industry. Founded in 1993, Criterion Software is a rapidly expanding organisation that today employs over 200 people in its software technology and game development divisions and is headquartered in Guildford UK, with offices in Tokyo, Austin, Paris and Derby. Criterion Software is a wholly owned subsidiary of Canon Inc. Further information on Criterion Software can be found at http://www.csl.com.</FONT></P><P ALIGN=\"LEFT\"></P><P ALIGN=\"LEFT\"></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\">Criterion's game development middleware solutions include RenderWare Platform and the new RenderWare Studio. Both are available for PlayStation{invalid_utf8=174} 2, Xbox{invalid_utf8=153}, NINTENDO GAMECUBE{invalid_utf8=153} and PC. RenderWare is used extensively among the game development community, including heavyweights such as Activision, Acclaim, DMA Design, Capcom, EA, Empire Interactive, Infogrames, Interplay, Konami, Lucas Learning, Midway, Rage, Sierra-Online, Sony Computer Entertainment America, Sony Online, THQ, Titus and Ubisoft. For the latest information on Criterion Software, RenderWare Platform, RenderWare Studio, our other tools and technologies and our partnerships, please visit <a href=\"http://www.renderware.com\" target=\"_blank\"><u>http://www.renderware.com</u></a>.</FONT></P><P ALIGN=\"LEFT\"></P><P ALIGN=\"LEFT\"></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"10\" COLOR=\"#000000\">Criterion and RenderWare are registered trademarks of Canon Inc. Microsoft is a registered trademark and Xbox is a trademark of Microsoft Corporation. PlayStation is a registered trademark of Sony Computer Entertainment Inc. Nintendo is a registered trademark and NINTENDO GAMECUBE a trademark of Nintendo Co., Ltd. All other trademarks mentioned herein are the property of their respective companies.</FONT></P><P ALIGN=\"LEFT\"></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\">Ubi Soft{invalid_utf8=174} Entertainment</FONT></P><P ALIGN=\"LEFT\"></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\">Ubi Soft Entertainment is an international producer, publisher and distributor of interactive entertainment products. A leading company in the multimedia industry, Ubi Soft{invalid_utf8=146}s strong and diverse lineup has grown considerably, as has Ubi Soft itself. As well as steadfastly continuing to partner with several high profile companies, Ubi Soft has also confirmed its presence on the global market by developing its own exceptional properties. Founded in 1896 in France, Ubi Soft is now present on every continent, both through offices in 21 different countries including the United States, Brazil, Morocco, Germany and China and through sales of products in over 50 countries. The group is dedicated to delivering high quality, cutting-edge video game titles to consumers around the world. To learn more, visit <a href=\"http://www.ubi.com\" target=\"_blank\"><u>www.ubi.com</u></a>.</FONT></P><P ALIGN=\"LEFT\"></P><P ALIGN=\"LEFT\"><FONT FACE=\"Arial\" SIZE=\"12\" COLOR=\"#000000\"> </FONT></P><P ALIGN=\"LEFT\"></P>";
