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- Newsgroups: rec.running
- Path: sparky!uunet!elroy.jpl.nasa.gov!ames!news.hawaii.edu!uhunix.uhcc.Hawaii.Edu!teshima
- From: teshima@uhunix.uhcc.Hawaii.Edu (A. Lani Teshima)
- Subject: Re: New York Times Article on Jazz 3000
- Message-ID: <1992Aug23.073554.27677@news.Hawaii.Edu>
- Sender: root@news.Hawaii.Edu (News Service)
- Nntp-Posting-Host: uhunix.uhcc.hawaii.edu
- Organization: University of Hawaii
- References: <93571@bu.edu>
- Date: Sun, 23 Aug 1992 07:35:54 GMT
- Lines: 34
-
- In article <93571@bu.edu> navsaria@bu-pub.bu.edu (Dipesh Navsaria) writes:
- >Gee, today's Times is a treasure trove for running articles. About five
- >minutes after I saw the article on the stride-angle guy, I spotted an article
- >on how Consumer Reports' favorable rating of the Saucony Jazz 3000 has helped
- >sales tremendously. It's on page D1 (the Business Day section).
- >
- >Interesting: Hyde Athletics (who make the shoes) send out press releases
- >announcing how their shoe had been rated the best by Consumer Reports...that's
- >a big no-no with them. I remember how a few years ago some company dared to
- >mention how their product was rated in their ads and many Consumer Reports
- >readers wrote letters of protest and refused to buy their products. The
- >company backed down realllllll fast...
-
- You're right--Consumer Reports is a very special consumer magazine
- that accepts no advertising dollars. It operates solely with money
- from subscribers and prides itself on it. There is a section in the
- back of its issues that post advertisements from companies who were
- rated highly by CR, and are given open jeers by the magazine. I have
- heard that they are not above suing companies who refuse to drop their
- mention of CR magazine in their ads. This "jeers" section is a regular
- appearance in the magazine.
-
- I run in Saucony Jazz 3000 (even since before the article--starting
- back in 1981, actually), but am surprised that not all companies are
- aware of the CR's very strict no endorsement policy.
-
-
-
-
- --
- A. Lani Teshima, UH School of Library & Info Studies o | /_/_/ "Sea Hare"
- A small mind is easily filled with faith. o|<0_0>--------*
- Blessed is a mind too small for doubt. \=^-| |____| |
- teshima@uhunix.uhcc.Hawaii.edu \_}B \_}B
-