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- Path: sparky!uunet!cnmhnet!keithg
- From: keithg@cnmhnet.UUCP (keith garrard)
- Newsgroups: soc.singles
- Subject: Re: Query [FM]
- Message-ID: <305@cnmhnet.UUCP>
- Date: 22 Jan 93 00:13:40 GMT
- Distribution: usa
- Organization: Cal-Nevada Methodist Homes
- Lines: 48
-
- OK drieux, I'll accept your vignette on AOR as the truth
- because it IS the truth. However, I feel that I must
- elaborate.
- FM stations began to proliferate in the early 70's
- because peoples' tastes for quality music began to change.
- By quality music, I am referring to quality of sound, not
- style. AM stations give static when passing under power lines,
- and fade out when passing under bridges. FM compensates for
- these deviations.
- Why and how did FM become popular? AM radio tended
- to play only the top 40 hits, as you said. Under that
- format, how many songs can you remember being played from
- the Beatles' white album[which was a double album]? And yet,
- AM virtually ignored this album. Stations began to realize the
- abundance of material that was ignored on albums, and that there
- was a huge untapped market here. Also, people were tired of
- hearing yelling disc-jockeys on AM. The station that is
- generally credited with creating and popularizing AOR is
- a station in Raleigh NC with the call letters "WQDR". This is
- actually the sister station of "WPTF" AM-68, and which used to
- broadcast simutaneously on WQDR's FM band. Anyway, WQDR was
- born one Sunday morning in the early 70's when they played a
- song by the Rolling Stones called "It's a Bitch", or something
- like that. They used to play new albums late at night in their
- entirety, without commercial interuption. Of course, this
- meant that the tape machines were rolling all over the area!
- WQDR became immensely popular, and its format was copied
- all over the country. It was named the best radio station in the
- country for several years by Rolling Stone magazine. With the
- numbers they were turning in, the competition came quickly. Then,
- in order to maintain market share, the markets began to specialize.
- Thus was born "Classic Rock", "light rock", "MOR[middle of the road]",
- "Urban[synonymous with black music]" "heavy metal". In addition,
- there also rose the proliferation of all news stations, and all
- talk stations, as well as country. This is the result we have
- today.
- On a side note, WQDR changed its format in the 80's
- from AOR to country, which exacerbated the local purists and
- music historians.
- Oh yeah, I have a correction to make from what I said
- above. WQDR played the song by the Stones "It's a Bitch" as
- the last song under the AOR format before they switched to
- country. I forgot what the first song they played when they
- were born as WQDR.
- Please pardon the length of this elaboration.
- --Keith
-
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-