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- From: mdrayton@sr.hp.com (Mike Drayton)
- Subject: Re: Are Gay Men Richer, Really?
- Sender: news@srgenprp.sr.hp.com (placeholder for future)
- Message-ID: <C1883G.K3r@srgenprp.sr.hp.com>
- Date: Thu, 21 Jan 1993 23:04:27 GMT
- References: <1993Jan21.200939.27127@macc.wisc.edu>
- Organization: HP Sonoma County (SRSD/MWTD/MID)
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- Lines: 25
-
- Jess Anderson (anderson@macc.wisc.edu) wrote:
- >
- > In article <18356@autodesk.COM> owen@autodesk.com (D. Owen
- > Rowley) writes:
- >
- > >Financial analysis shows that gay men have more disposable
- > >income than their strayt peers.
- >
- > This is an often-repeated remark. I've seen it used by
- > those opposed to us. I've never seen the evidence used to
- > support the claim. Anyone have a pointer to solid research?
- > (The _Advocate_ probably won't do.)
- >
- This ain't much of a pointer, but my recollection is that the
- conclusions were released by an outfit called Overlooked
- Opinions, and that the research had been done in order to
- demonstrate the value of placing advertising in gay and
- lesbian publications. I have never seen any information
- about the methods used in collecting the data. It's been
- published everywhere from the Advocate to the Wall Street
- Journal, but I'm sorry to admit I don't have any useful
- references.
-
- Mike Drayton mdrayton@sr.hp.com Hewlett-Packard Co.
- Santa Rosa, California
-