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- Path: sparky!uunet!zaphod.mps.ohio-state.edu!uwm.edu!csd4.csd.uwm.edu!info-high-audio-request
- From: apctrc!znpt01@uunet.UU.NET (Norman P. Tracy)
- Newsgroups: rec.audio.high-end
- Subject: mail order ethics, was Re: mail order
- Date: Wed, 20 Jan 1993 17:25:25 GMT
- Organization: Amoco Production Company, Tulsa Research
- Lines: 90
- Approved: tjk@csd4.csd.uwm.edu
- (queueing-rmail) id 173218.23096; Wed, 20 Jan 1993 17:32:18 EST
- Distribution: na
- Message-ID: <1jmi7aINNi40@uwm.edu>
- References: <1j6fvaINN9qk@uwm.edu> <1jeojbINN7pv@uwm.edu> <1jh10rINNlns@uwm.edu>
- NNTP-Posting-Host: 129.89.7.4
- Originator: znpt01@gpss43
- Originator: tjk@csd4.csd.uwm.edu
-
-
- In article <1jh10rINNlns@uwm.edu>, widener!rmtc.paramax.com!garyp@uunet.UU.NET (Gary Palangian [RMTC/ISP]) writes:
- > In article <1jeojbINN7pv@uwm.edu>, apctrc!znpt01@uunet.UU.NET (Norman P. Tracy) writes:
- > |>
- > |> Buying mail order after auditioning at a local
- > |> dealer is unethical.
- > |> --
- > |> Norman Tracy
- > |>
- > |> znpt01@trc.amoco.com
- >
- > Hey Now,
- >
- > I'm not sure I agree with the last statement in Norman's post. I
- > think it is unethical (or at least a lousy thing to do) to not give
- > your local dealer the chance to work with you to give you a workable
- > price. Mail order pricing gives one some insight into how much can
- > be charged for a product while still making a profit. When I
- > was shopping for my Pioneer 301 LD, it was advertised everywhere
- > for $499 + tax. I auditioned it at my local High-End dealer and
- > decided that I wanted one. We talked about price and the dealer
- > said he could get it down to $450 + tax. I knew I could get it from
- > Computability for $410 delivered. I told him I'd give him $450 out
- > the door and he wouldn't do it. I walked. If Computability can
- > make a profit on the unit at $410 delivered then I'm pretty sure
- > the dealer can make a profit at $425 + tax. If the profit isn't
- > big enough for him, than it is his choice to give away the deal,
- > not mine.
-
- Give away the deal? More like give away his business. In the above story
- I strongly suspect Gary P. was askimg for a price below that dealer's cost.
- Lacking a Computability's or Circuit City's mass buying power the small
- retailer pays more at wholesale for that 301LD. Now compare the overhead
- of what it costs to keep a high-end audio salon/showroom/soundroom open to
- do a low volume business vs. a warehouse in an industral park and a 800
- number to do a national high volume business. Cost it all out and there is
- no way the local/regional 1 or 2 shop dealer can beat or even match the
- rock bottom mail order price.
-
- Now I'm not totally against mail order. When the Sony TCD-D3 DATman was new
- and not stocked locally and I needed it for an important recording date I
- got it from J&R in New York. But I did not waste a local dealers time checking
- it out then save 10% via. mail order.
-
- These comments must be kept in context, this is rec.audio.HIGH-END. My point
- was that to get the state-of-the-art results we audiophiles crave for our
- systems you absolutely must audition the component. I for one am interested
- in nuances of quality auditions reveal and willing to pay for that service.
- Additional services a local dealer can provide to justify a less than rock
- bottom price:
- - Quickly comparing a variey of products in a price range. For a given
- component type comparisons across price points to educate us on the
- price/quality trade offs.
- - Expert advice which includes not only opinions about sound quality but also
- first hand experience with companies distributors and service staffs.
- - Loans of equipment or conditional sales to allow home demos in my room
- and system.
- - Setup advice and/or in-home installation. The results obtained can be
- critically effected by this issue esp. with tweekie hi-end equipment or
- complex home theatre systems. This is critical for people who want hi-end
- results with out taking it up as a hobby.
- - The hi-end is full of small companies some of which make genuine advances
- to the state-of-the-art, others will be gone tomorrow. A good experienced
- dealer will filter and buffer his customers from 'hot new company' syndrome.
- - When product arrives with shipping damage or other problems the dealer fights
- the shipper and I do not waste my time with yet another hassle.
- >
- > I see this type of negotiation as an integral part of
- > the purchase process. How many smart people buy a car without
- > knowing how much it costs the dealer and using that info in
- > making their purchase? Why should audio gear be different?
-
- Would that we could buy cars at some regional wholesale+2% center. Too bad
- that 300ZX Turbo I want is over UPS' weight limit. Vital to this discussion
- is: Are we dealing with Fords or Ferraris?
-
- An even better analogy would be buying a sport coat from LL Bean then taking it
- to your local upmarket mall's haute couture and expecting to get it altered
- for free.
- >
- > Party On...
- >
- >
- > Gary P.
- >
- --
- Norman Tracy
-
- znpt01@trc.amoco.com
-
-