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- Date: Wed, 27 Jan 1993 06:21:00 EST
- Reply-To: "TRACY LOGAN, LAFAYETTE COLLEGE,
- EASTON PA" <LOGANT@LAFAYETT.BITNET>
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- From: "TRACY LOGAN, LAFAYETTE COLLEGE,
- EASTON PA" <LOGANT@LAFAYETT.BITNET>
- Subject: Book: "Green Business, Hope or Hoax?"
- Lines: 32
-
- Green Business: Hope or Hoax? Chris Plant and Judith Plant,
- eds. (New Society Publishers, 1991)
-
-
- The book looks at "light and deep shades of green business."
- Light green stands for "a superficial, often profit-dictated,
- short-term response, while 'deep green' might stand for the more
- authentic attempt at dealing with the profound problem of
- humankind to find a genuinely sustainable way of inhabiting the
- planet into the long-term future"
-
- The essays in the first part of the book look at "light green"
- businesses, and show "quite emphatically," says the intro, "that
- most of what is commonly viewed to be green business is a hoax."
-
- It's the "deep green" part of the book that I enjoyed. Two of
- the essays that particularly appealed to me (because of their
- novel slant) were:
-
- "Bursting the Bottle," which "translates a bottle of household
- spray cleaner into a bioregional, economic quiz." A detailed,
- line-item, dollar-and-cent analysis of why it is better to
- eliminate packaging and buy products produced as close to you as
- possible.
-
- "Wildwood," which describes how an "old timer" works with nature
- on his tree-farm "eco-system." The selectively logged tract of
- timber, 136 acres on Vancouver Island, "has been producing forest
- products since 1945, and will continue to do so indefinitely."
- -- tracy
- Tracy Logan, Easton PA
- Bitnet: loganT @ LAFAYETT Internet: loganT @ lafvax.lafayette.edu
-