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- From: chuangss@en.ecn.purdue.edu (Shyne Song Chuang)
- Subject: Re: Lotus Elan...why did it fail?
- Message-ID: <1993Jan11.154156.2275@en.ecn.purdue.edu>
- Organization: Purdue University Engineering Computer Network
- References: <1992Dec26.045016.13570@nuscc.nus.sg> <4224@eastman.UUCP>
- Date: Mon, 11 Jan 93 15:41:56 GMT
- Lines: 29
-
- In article <4224@eastman.UUCP> golder@titan.ppd.kodak.com (Patrick Golder) writes:
- >In article <1992Dec26.045016.13570@nuscc.nus.sg>, matmcinn@nuscc.nus.sg (Brett McInnes) writes:
- >|>
- >|> Now that you have had some time to think about it...why?
- >
- >I'd guess that the biggest reason was price. $40K was just too much
- >money for what you got, considering the competition. IMHO, they made
- >a big mistake making the car front-wheel-drive too. Then there's the
- >lesser but significant factors of not having much of a dealer network,
- >not knowing how to market the car or who their market even was, not
- >advertising it much, etc.
-
- Actually, the Elan has dropped in price quite a bit over in the US. I was
- asking around a few months ago and most of those available then were either
- red or white.
-
- However, the Elan is still selling pretty well in countries like Singapore
- where it's still going for $170,000.
-
- I've driven the Elan once and I have to say that it handles very well for
- a front wheel drive car. From what I know, the Elan had to be front wheel
- drive to cut down on cost. Lotus had initially planned to market it for much
- less than the US $40,000 price tag. I suppose unexpected developmental costs
- crept in. The Elan was introduced amidst a recession in most parts of the
- world and strong competition from the Miata and Australian Capri only
- served to worsen the entire situation.
-
- If there're any Elan owners out there, I'd appreciate it if you could drop me
- an email. I've a few simple questions. Thanks a lot!
-