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- Newsgroups: comp.sys.amiga.advocacy
- Path: sparky!uunet!mnemosyne.cs.du.edu!nyx!nwickham
- From: nwickham@nyx.cs.du.edu (Neal Wickham)
- Subject: Will PC Makers Survive Mutimedia??
- Message-ID: <1992Dec30.112544.3885@mnemosyne.cs.du.edu>
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- References: <1992Dec29.180028.13742@midway.uchicago.edu> <C01Hwo.M2z@news.iastate.edu> <1992Dec30.011529.3530@mnemosyne.cs.du.edu> <1hr0b2INNb7c@mozz.unh.edu> <1992Dec30.104536.3109@mnemosyne.cs.du.edu>
- Distribution: usa
- Date: Wed, 30 Dec 92 11:25:44 GMT
- Lines: 55
-
- From Jan. issue of Computer Shopper:
-
-
- WILL PC MAKERS SURVIVE MULTIMEDIA??
-
- Conventional wisdom says a "killer application" is what's needed to drive
- multimedia into the marketplace, doing for computers of the '90s what
- Lotus 1-2-3 did for the PCs in the '80s.
-
- However, Paul Saffo, a research fellow at the Institute For The Future,
- quipped that several killer apps for multimedia have appeared already,
- "and so far, all they've managed to do is criticlly wound the manufac-
- turers."
-
- Not only is multimedia still several years away from business or con-
- sumer acceptance, contends Saffo, but many of the PC makers pioneering
- multimedia today will be gone by the time the market finally does gel.
-
- Ironically, many analysts consider multimedia a huge market opportunity,
- the biggest of any electronic technology. [Did you hear that Marc?]
- Dataquest, for instance, prjects a 51% annual growth rate for multimedia
- with worldwide revenues topping $9 billion by 1996.
-
- The problem is multimedia's "hybrid nature" which demands that hybrid
- companies bring it to market, said Dataquest's Robert Corpuz. This is
- evident by the strategic partnerships now forming amoung companies
- such as Apple, IBM, and Sony, he said.
-
- As multimedia becomes the melting pot for communications, computers,
- and consumer electronics, PC vendors as we know them today will either
- die-off or evolve into "information conduit" companies, Saffo predicted.
- [...like cable companies?]
-
- In the meantime, however, computer firms bundling multimedia systems
- are expected to enjoy modest success in the commercial and consumer
- markets--provided the don't invest too heavily in any single platform.
-
- Standards are far from settled, warn analysts, and the market will stay
- dangerously volatile over the next seveal years. For now buyers, and
- sellers alike need to treat multimedia as "disposable technology" says
- Corpuz.
-
- --Anthony Strattner
- [end article]
-
-
- Just because the PC world is a chaotic mess doesn't mean multimedia
- won't take off! I read in the Denver Post yesterday morning that CD-ROM
- was the big X-mas item this year. Too bad they were nearly all for
- sucky PCs.
-
-
-
- NCW
-
-