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Text File  |  1993-01-02  |  1.9 KB  |  44 lines
  1. Newsgroups: comp.os.os2.advocacy
  2. Path: sparky!uunet!spool.mu.edu!agate!usenet.ins.cwru.edu!gatech!destroyer!news.iastate.edu!kwj
  3. From: kwj@iastate.edu (kwj)
  4. Subject: IBM vs. Dr. Shoe
  5. Message-ID: <C08J3C.GGJ@news.iastate.edu>
  6. Sender: news@news.iastate.edu (USENET News System)
  7. Organization: Iowa State University, Ames, IA
  8. References: <1993Jan02.025323.15888@microsoft.com> <1993Jan2.045054.6544@wam.umd.edu> <1i4f7sINNd8s@tamsun.tamu.edu>
  9. Date: Sat, 2 Jan 1993 16:28:24 GMT
  10. Lines: 32
  11.  
  12. IBM vs. Dr. Shoe                                            
  13.  
  14. Last week I saw a rerun of Married with Children in which Al Bundy
  15. tries to set up a "shoe hotline" to answer questions about shoes. In
  16. this episode, Al borrows $50,000 to run a series of "Dr. Shoe" ads.  Let's
  17. see how these ads stack up against the IBM OS/2 Fiesta Bowl ad.
  18.  
  19.  
  20.  
  21.         IBM                                       Dr. Shoe
  22. --------------------------              ---------------------------
  23. Tries to sell an operating                Cheesy set design, missed
  24. system by showing some                    cues (they catch your
  25. guy playing pool.                         attention).
  26.  
  27.                                           An American flag waves in the
  28.                                           background of Dr. Shoe's office
  29.                                           
  30.                                           Al begs you to give him a call
  31.                                           on his shoe hotline.
  32.                                           
  33.                                           Al gives you a number to call
  34.                                           him at.
  35.                                           
  36.                                           Al drools over a model with
  37.                                           huge h00ters.  No soft sell here.
  38.  
  39.  
  40.  
  41. I still remember more of the Dr. Shoe ads than I do of the IBM ad.  IBM could
  42. learn some things from Dr. Shoe.
  43.  
  44.