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- Newsgroups: comp.ai.philosophy
- Path: sparky!uunet!spool.mu.edu!agate!iat.holonet.net!ken
- From: ken@iat.holonet.net (Ken Easlon)
- Subject: Re: Subjective evaluation
- Message-ID: <BzsG4K.I9s@iat.holonet.net>
- Organization: HoloNet National Internet Access BBS: 510-704-1058/modem
- References: <ssrzakar.725114976@reading>
- Date: Fri, 25 Dec 1992 00:02:43 GMT
- Lines: 52
-
-
- In article <ssrzakar.725114976@reading> ,
- ssrzakar@csres.cs.reading.ac.uk (M. S. Zakaria) writes:
-
- >I am interested in modelling subjective evaluations - eg how does one
- >place a value on a work of art; why does one purchase a particular brand
- >of product over another brand of a similar(or same) product - Why do these
- >values differ between individuals ?
-
- >Any references on this subject would be most appreciated.
-
- Sorry, I don't have any references handy, but ever ready with the opinion
- on subjective models, I offer you some of my thinking on the subject.
-
- I think factors affecting selection undergo development over the course of
- a lifetime. Young people will most often make their selections according
- to peer pressure or role models. The main objective is to make a choice
- that will be seen as intelligent, or cool, and that depends on the
- standards of the group they hang out with or aspire to join.
-
- Once a person has been exposed to varied and conflicting social standards
- (different ideas about what is cool or socially responsible), he may stop
- giving a damn about what other people think, and start making his decisions
- on a more nearly rational basis. Is this product the best buy for the
- money, does this work of art inspire me?
-
- And finally, when life settles down to a boring routine, it's all just a
- matter of habit. I choose this product and admire that art because I
- decided a long time ago that's what I like, and I don't see any reason to
- change at this late date.
-
- In terms of a model, I would describe the above three phases like so:
-
- (1) As a youth, my main interest is to break away from family habits and
- find my own place in the world of adults. I know where I want to go, and I
- know the kinds of appearances I must make to get there.
-
- (2) As a rational adult, I've finally made it. I'm here, I'm accepted, I
- can afford to drop some of the appearances and start doing what makes sense
- to me.
-
- (3) As a pillar of the community, I must set the standards. I have to be
- consistent to prove that the choices I've made are the correct choices. I
- can't go zig zagging around just because the world is changing.
-
- Well anyway, there's my two cents worth.
-
- --
- Ken Easlon | "...somebody spoke and I went into a dream..."
- ken@holonet.net | -Paul McCartney
- Pleasantly Unaffiliated |
-
-