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- Newsgroups: comp.sys.apple2
- Path: sparky!uunet!walter!qualcom.qualcomm.com!network.ucsd.edu!news!nosc!crash!pro-nbs!pro-harold!pro-scat!bslog
- From: bslog@pro-scat.cts.com (Bill Logsdon)
- Subject: More Apple Commentary....
- Organization: ProLine [pro-scat] St. Petersburg, Florida.
- Date: Fri, 18 Dec 92 18:32:35 EST
- Message-ID: <li68374@pro-scat.cts.com>
- Lines: 46
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- The Shock Therapy
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- Well, I have mixed emotions about this project, its goals and results.
- While I
- believe its _very_ important to make sure Apple Computer Inc. knows how
- strongly we feel about the Apple II line, emotions don't pay the bills.
- Apple
- Computer Inc., is not a not-for-profit organization and must continue to be
- profitable and provide a reasonable rate of return to its stockholders and
- investors. We as Apple II fanatics have a well earned reputation for being
- tight with the wallets. Apple has certainly not capitalized on the
- "installed
- user base", which could certainly be construed as a mismanagement of a
- considerable non-tangible asset. However, we need to demonstrate the
- commercial viability of Apple II line. Certainly from an R&D and
- manufacturing
- standpoint the costs should be low. (The bulk of development is done, and
- the
- tooling, etc. for production long amortized.)
-
- Rather than presenting a list of whines and complaints about how Apple has
- abandoned us, we should present ideas of how Apple can win while
- continuing to
- capitalize on the massive investment and potential unrealized in the Apple
- II
- community. Business is business, and no matter what we may think of John
- Skulley and crew, they are smart business men. I think that if a realistic
- business plan is presented (like maybe using the Apple II line to
- strategically
- combat the influx of import and low-end computers into the small business
- and
- home computer markets while avoiding debasing the "flagship" Macintosh line
- directed at power users and business applications) we may be able to direct
- Apple into a path of mutual satisfaction.
-
-