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- Path: sparky!uunet!olivea!hal.com!darkstar.UCSC.EDU!orchid.UCSC.EDU!ribosom
- From: ribosom@orchid.UCSC.EDU
- Newsgroups: talk.environment
- Subject: Magazine/Idea
- Message-ID: <15c47vINNs4n@darkstar.UCSC.EDU>
- Date: 31 Jul 92 19:27:59 GMT
- References: <1992Jul25.153727.4138@aero.org> <JMC.92Jul25120528@SAIL.Stanford.EDU> <1992Jul27.170408.2290@beaver.cs.washington.edu>
- Organization: Santa Cruz
- Lines: 22
- NNTP-Posting-Host: orchid.ucsc.edu
-
- You can help force magazines to use recycled paper for their
- printing. How? Every magazine I have recently read contains
- several 3X5 postage paid subscription cards. By simply writting
- "PRINT YOUR MAGAZINE ON RECYCLED PAPER" across the address
- section and droping the card in a mailbox you will initiate
- a cascade of favorable events, for example...
-
- 1. The magazine will be informed of your opinion
- 2. It will cost the magazine the price of returned
- postage. This will get their attention.
-
- At around 15 cents for each returned card it will not take an
- extended highly-organized campaign to quickly make the point
- that in the long run RECYCLED is ALWAYS cheaper. I am interested
- in hearing arguments which the publishers could use to lessen
- the effectiveness of this tactic, all of the ones several
- friends and I have come up with did not withstand scrutiny. I am
- also interested in anyone who would like to join in a targeted
- effort to test the response of a given publication.
-
- Chuck Merryman
- chuck@fangio.ucsc.edu
-