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- Path: sparky!uunet!gatech!emory!gwinnett!knex!gess
- From: gess@knex.Gwinnett.COM (Gess Shankar)
- Newsgroups: comp.os.os2.advocacy
- Subject: Re: Why did Microsoft abandon OS2?
- Message-ID: <ggyyNB1w164w@knex.Gwinnett.COM>
- Date: 15 Jul 92 19:53:51 GMT
- References: <mg.711094287@elan>
- Organization: Knowledge Exchange, GA, US of A
- Lines: 95
-
- mg@elan (Michael Golan) writes:
-
- > dans@ccwf.cc.utexas.edu (Daniel L. Schneider) writes:
- >
- > >What is the official Microsoft line on the abandonment of OS/2? What
- > >was their rationale?
- >
- > [***Please - lets keep these thread w/o MS/IBM devils stuff ***]
- >
- > Thats a good question ... It seems that IBM's way of doing things wasnt
- > they way MS wanted to do things, and that MS thought it is large enough
- > to be on its own, as well as that IBM isnt a threat.
- >
- > Now I wonder:
- > 1) Nobody ever got fired for choosing IBM, you know... It seems to me
- > a huge risk to leave a partnership with IBM and compete with them.
- > You loose a lot of 'fortune 500' biz this way.
-
- Microsoft might have figured that the applications will drive the market,
- not the O/S per se. Also there has been serious erosion of IBM influence
- in the Fortune 500 market place - especially in the PC arena. Many corps.
- now routines buy from direct sources, cloners and other brand names like
- compaq, AST, Dell etc. Most of these OEMs have to depend on Microsoft and
- Microsoft 'knows' this. Just as App vendors have to be wary of Microsoft,
- cloners have to be wary of IBM selling them operating software and competing
- with them on the hardware front.
-
- > 2) IBM is know to 'keep their promises' even if very very late. So
- > MS must have known that OS/2 will be delivered and will contain the
- > features promised.
-
- Microsoft probably figured that they could 'market' better in the retail
- environment than IBM ever can. Also they had good locks on OEMs to keep
- them on their side. They also knew that DOS was not going to go away and
- probably felt that they could take on any possible competition from IBM.
-
- > 3) One thing that's clear is that MS was certain IBM can't/won't put
- > Windows in OS/2, especially not seemless. Underestimate of IBM's people?
- >
- A distinct possibility. Internal IBM development culture, reliance hitherto
- on an internal systems development language (and perhaps no established 'c'
- resource pool) might have led them to believe that IBM might screw up and
- they whole thing could blow up in their face.
- > 4) Is it possible that MS never wanted the split, that IBM forced it?!
- >
- > With OS/2 success and IBM's backing, it seems that MS will soon be by the
- > wall:
- > 1) Large companies will prefer OS/2 over NT, because its from IBM, if
- > the differences otherwise are small
-
- Not sure about this. Corporations developing critical applications may
- in deed prefer OS/2, but where large number of users are involved and use
- of shrink-wrap applications are used, such preference is not a given.
-
- > 2) Lots of companies promise OS/2 stuff now, so OS/2 will have some
- > serious market share. Again, IBM's backing can increase this marketshare.
-
- This may be crucial for OS/2 and for application developers. If Microsoft
- is able to release a slew of applications which are NT ready, while
- competitors have to play 'catch-up', it seems to me that for developers it
- is imperative to develop for OS/2 and make it a viable market place for them.
- Applications will drive the market and appearance of slick OS/2 capable ones
- will make a difference in the market place.
-
-
- > 3) IBM is now in the position it always wanted: Total control over the
- > OS promises control over new Hardware & Standards. MS, on the other
- > hand, can't make new hardware.
- >
- This has been the strength of Microsoft from clone makers' view-point.
- If IBM uses this 'total control over OS' to exert control over hardware,
- Microsoft will come out smelling like roses. This has been the fear of many
- PC makers in embracing OS/2 and bundling OS/2 and so on.
-
- > Seems like MS had a lot to loose from the break up, and IBM had some to
- > gain. Why did MS did it? Why didnt they 'came back' to IBM, when they
- > realized the Risks involvoed (once OS/2 w/windwos support beta was shown)?
- > Not smart enough? Smarter than us? Too much humiliation?
- >
- >
- Whether IBM has anything to gain remains to be seen. So far, OS/2 efforts
- must be awash in red ink. It still has a bunch of problems on clones and
- installation troubles are plenty. No serious retail presence. If OS/2
- becomes a great success story, Microsoft can always re-enter the OS/2
- application market (they may already be doing this, as insurance policy).
- MS felt that they were large enough to be independent of IBM and seek
- more amenable and needy partners such as DEC, MIPS etc.
-
- No, I am not privy to Microsoft board of directors' minutes of meetings.
- Just some guess work based on the realities of the market place.
-
- GeSS
- --
- Gess Shankar |<><>|Internet: gess@knex.Gwinnett.COM |<><>|
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