Transcription: By the turn of the century, more than half of the world's population will be in Asia. There will be the world's history's largest concentration of enormous amount of people, middle-class people with the purchase power. This means competition, it means challenge for Westerners who come to the opening markets also in China. And China is open but cultural knowledge is one of the key factors for success here. And using the words of a Hong Kong trader, China is now both a threat and a possibility. you
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