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- <font size=5>L</font>evis are already doing this with their made to measure jeans
- which are cheaper than ordinary ones. Shoe buyers in the United States
- can go to the Custom Foot. It measures their feet and can offer any
- kind of shoe style made to fit for around 150 dollars. After their
- feet have been measured the buyer can choose from hundreds of
- styles on the net without going near the shop.
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- <font size=5>B</font>ut the system will go further - soon it will be able to use
- advanced computer science called neural networking to identify
- the kind of shoes that a person with your shoe buying history
- and personality profile is going to like and then offer them to
- you. Neural networking lets the
- computer test literally millions of hypotheses - such as that
- dental nurses living in the home counties with cats named Sooty tend
- to prefer X type shoes. The computer can create an "image community"
- of people with similar tastes and then judge what type of shoe you will
- like based on what the others in the group are buying.
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