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Software of the Month Club 1995 March
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SOFM_Mar1995.bin
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1995-01-27
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Consumer goods
Goods purchased by individuals for their own personal use rather than for business or industrial use
Convenience goods
Consumer goods which consumers like to buy at a minimum of effort and at the most convenient location
Form utility
The ability of a good to satisfy some human need or want
Grading
A marketing function that assigns relative evaluative grades to a product based on a standard
Industrial goods
Goods sold to businesses for industrial use and industrial processing
Marketing
The function of business that directs the flow of goods and services from producer to consumer
Marketing concept
Two ideas. 1) marketing becomes the main management force in the company. 2) company becomes completely consumer oriented
Place utility
The value added to a product by transporting it to a place where it is needed
Primary data
First hand information gathered for use in marketing research
Product life cycle
The stages through which a product goes. the stages are: introduction, growth, maturity, and decline
Secondary data
Information gathered from existing records to be analyzed for marketing research
Shopping goods
Goods that most consumers feel quality and price justify comparative shopping for
Specialty goods
Goods that consumers make a special effort to purchase
Time utility
The value added to a product by storing it from manufacture time to demand time