The presentation and promotion of goods, services and ideas by an identified sponsor.
Advertising agency
An organization that provides advertising services to those requiring professional assistance
Advertising council
A non-profit organization of advertisers
Advertising spiral
The stages through which a product may pass as it gains acceptance by the public. the stages are pioneering, competitive, and retentive.
American academy of advertising
A national association of teachers of advertising.
Association of national advertisers
A trade association of national advertisers
Business advertising
Advertising which is directed toward businesses rather than individuals
Competitive stage
The stage at which a product is recognized for its usefulness but is still competing with similar products from other manufacturers.
Consumer advertising
Advertising to those individuals who will use the product; in contrast with business
Cooperative advertising
The joint effort of a national advertiser and the local seller. cost are shared by both. also joint advertising by trade associations on behalf of its members
Corporate advertising
Advertising which emphasizes the skills and other resources of the sponsoring company rather than its products.
Direct marketing
Direct selling of products or services without the aid of intermediaries of any type. (ie. mail order)
Marketing
A system for planning, pricing, promoting, and distributing goods and services.
Retentive stage
The third stage in the advertising spiral where an established product's promotion is to maintain the existing business.
Bureau of Advertising
An organization which does research and promotion of newspaper advertising.
