Ultimate Game Collection/XULTI.ISO/465/ratnghlp.txt

Text File | 1997-01-27 | 2KB | 34 lines

DO NOT PLAY ADULT CONTEMPORARY ON A ROCK OR TOP 4O STATION.
STAY CLEAR OF "DEAD AIR" TO RAISE RATINGS.
WATCH YOUR RECORD RATINGS TO SEE WHAT THE PEOPLE WANT TO HEAR.
DO NOT PLAY COUNTRY ON AN URBAN STATION.
DO NOT PLAY URBAN OR JAZZ ON A COUNTRY STATION.
TRY TO STAY WITHIN YOU FORMAT AS MUCH AS POSSIBLE.
MAKE SURE YOU ALWAYS HAVE YOUR MUSIC AND COMMERCIALS READY.
DO NOT PLAY COUNTRY IN AN AFRICAN AMERICAN MARKET.
EASY LISTENING AND JAZZ IS NOT GOOD WHERE PEOPLE UNDER THIRTY LIVE.
SENIOR CITIZENS LIKE EASY LISTENING, AND JAZZ.
THE BETTER YOUR RATINGS THE BETTER CHANCE OF SELLING ADS.
THE TWENTY TO FORTY GROUP LIKES OLDIES AND EASY LISTENING.
TOP FORTY MUSIC IS GEARED FOR TEENS AND TWENTY SOMETHINGS.
JAZZ IS A FORMAT FOR OLDER AFRICAN AMERICANS.
MEN IN THE TWENTY TO FORTY AGE BRACKET PREFER A ROCK FORMAT.
YOUNG FEMALES PREFER A TOP FORTY MIX OF MUSIC.
MIDDLE AGED FEMALES ARE PARTIAL TO OLDIES.
MIDDLE AGED WOMEN PREFER COUNTRY MUSIC.
YOUNG AFRICAN AMERICAN MALES AND FEMALES LISTEN TO AN URBAN FORMAT.
THE ADULT CONTEMPORARY FORMAT DOES NOT MIX WITH TOP 40, OR URBAN.
ALWAYS CHECK THE NEWSPAPER TO FIND OUT WHAT YOU AUDIENCE IS LIKE.
CHECK THE LOCAL "TRADES" TO FIND WHAT SONGS ARE HOT.
KEEP POSTED ON THE OTHER STATIONS TO SEE WHAT FORMATS WORK.
LOOKING AT STATION RATINGS PERIODICALLY WILL SHOW YOUR PROGRESS.
THE HIGHER YOUR RATINGS THE MORE YOU CAN SELL ADVERTISING FOR.
CHECK YOUR MUSIC RATINGS EACH DAY TO SEE WHAT THE PEOPLE LIKE.
ALWAYS CHECK THE ENVELOPES EACH DAY FOR HELP.
READ MAGAZINES, AND NEWSPAPERS, DAILY.
CHECK A RECORD'S PROGRESS WEEKLY TO SEE IT'S POPULARITY.
RECORDS WILL RISE AND FALL ON THE CHARTS AT VARIOUS RATES.
THE MUSIC, THE JOCK, AND TIMING ALL COME INTO PLAY IN THE RATINGS.
IF THE STATION IS NOT GOOD IN THE RATINGS, THE CLIENTS WILL NOT BUY.