ocr: SALES AND MARKETING An exciting aspect of multimedia marketing iS the ability to target a specific audience in need of specific information. Products and services are becoming more customized, directed toward smaller market niches. Through interactive media such as CD-ROM product catalogs, online classified ads, and interactive home shopping networks and interactive IV, customers can explore product information and advertisements in a new and engaging way. Innovative interactive marketing methods are proving to be a very etticient and ettective way to sell goods and services to the customer.
