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OS/2 Shareware BBS: 16 Announce
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1996-04-13
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{PRESS REL:} Apple's QuickTime Multimedia Technology To Support IBM's
OS/2 Warp
Apple Technology Allows Multi-Platform Compatibility
CUPERTINO, Calif., Feb. 15 /PRNewswire/ -- As part of its commitment to
promoting multi-platform standards in the computer industry, Apple today
announced plans to make QuickTime technology available on OS/2 Warp from
IBM. QuickTime is a multi-platform standard used by content creators
and software tool vendors to store and play synchronized graphics,
sound, video, text, and music in multimedia applications.
"Today's announcement reinforces Apple's commitment to leverage its
leading-edge technologies into compelling and open standards," said
Satjiv Chahil, senior vice president and general manager of Apple's
entertainment and new media division. "Our agreement with IBM will
accelerate the growth and market value of the multimedia authoring
and playback industry."
This agreement will make it easier for developers to create multimedia
applications for OS/2, and will enable developers to create OS/2 Warp
versions of multimedia titles that were originally created to run
on Macintosh and Windows. Desktop users, multimedia applications
developers, multimedia content providers, and OpenDoc multimedia parts
developers will all benefit from the expanded availability of QuickTime.
"QuickTime is the defacto multimedia standard for delivering digital
video, multimedia-based content and CD-ROM titles on personal computers
and the Internet," said Kai-Fu Lee, vice president of Apple's
interactive media group. "Today's announcement gives multimedia
developers access to yet another QuickTime-compatible operating system."
"The introduction of QuickTime for OS/2 Warp will expand the number of
multimedia titles available for OS/2 Warp customers," said Jim Gant,
IBM vice president, Solution Developer Operations. "QuickTime makes
it easier for developers to create multimedia applications for OS/2
that leverage its unmatched preemptive multitasking and
high-performance multimedia support."
Bud Colligan, president and CEO of Macromedia, Inc. added, "We are
excited to see QuickTime being provided for OS/2 Warp. We have
numerous application developers using Macromedia Director who are
excited to see QuickTime support in OS/2 Warp. These developers are
eagerly anticipating the cross-platform benefits that will be provided
by QuickTime and Macromedia Director Player for OS/2 Warp."
"As a multimedia developer, I utilize QuickTime and AVI files in most
of the products I produce," said Razzaq A. Lodhia, president
and CEO of Videomation Interactive, Inc. "My business will be
enhanced by being able to offer projects on OS/2 Warp. I also believe
those organizations solely utilizing the OS/2 operating system will
profit by being able to successfully access video files."
QuickTime for OS/2 enhances the multimedia multi-platform advantages of
OpenDoc. OpenDoc QuickTime multimedia parts and documents can be
developed for and exchanged between the various OpenDoc environments.
What this means is that like OpenDoc, QuickTime will now run on multiple
platforms including the Mac OS, OS/2 Warp and Windows.
Developers can create the same product, using the same technology
(OpenDoc and QuickTime) to develop products that run on Windows,
OS/2 and Mac OS. This is a big win for the developer -- only two APIs
to learn vs many. The end user is also a big winner; same product
features/behavior on multiple platforms.
Price/Availability/Support
QuickTime for OS/2 is expected to be available in early 1997. Pricing
and support information will be announced at a later date.
About IBM's OS/2 Warp
OS/2 Warp is the third generation of IBM's award-winning, 32-bit
operating system. It features impressive usability features, slimmed-
down system requirements and comes with a BonusPak of more than a dozen
exploitive OS/2 applications, including easy access to the Internet
and CompuServe. OS/2 Warp Connect, IBM's one-box solution of integrated
networking capabilities, began shipping in May of 1995. More than
6 million copies of OS/2 Warp have been sold since it was launched,
bringing the overall OS/2 installed base to over 12 million users.
About Apple Computer, Inc.
Apple Computer, Inc. (Nasdaq: AAPL), a recognized innovator in the
information industry and leader in multimedia technologies, creates
powerful solutions based on easy-to-use personal computers, servers,
peripherals, software, online services, and personal digital assistants.
Headquartered in Cupertino, California, Apple develops, manufactures,
licenses and markets products, technologies and services for the
business, education, consumer, entertainment, scientific & engineering
and government customers in over 140 countries.
Customer Information Contact: If you are considering the purchase of
an Apple product and would like to have product information faxed to you,
call 800-462-4396 in the U.S. or 800-263-3394 in Canada. If you do not
have a fax machine or would like to locate an Apple authorized reseller
near you, call 800-538-9696. Customers outside the U.S. should contact
their local Apple representatives for information.
Apple's home page on the World Wide Web: http://www.apple.com/.
NOTE: Apple, the Apple logo, Macintosh, QuickTime, and OpenDoc are
registered trademarks, and Mac OS is a trademark of Apple Computer, Inc.
OS/2 is a registered trademark of International Business Machines, Corp.
All other brand names mentioned are trademarks or registered trademarks
of their respective holders, and are hereby acknowledged.
If you are interested in receiving Apple press releases by fax, call
800-AAPL-FAX (800-227-5329) and enter your PIN number. If you do not
have a PIN, please call the Public Relations Hotline at 408-974-2042.
Apple's home page on the World Wide Web: http://www.apple.com.
IBM news releases are available on the Internet, via the IBM Home Page
at http://www.ibm.com. The IBM Fax Information Service allows you to
receive facsimiles of prior IBM product press releases. Dial 800-IBM-4FAX
and enter "99" at the voice menu.